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- Tasks: Create and manage exciting marketing campaigns that engage students and boost our brand.
- Company: Join iQ, a leading provider of student accommodation in the UK.
- Benefits: Enjoy a hybrid working model, competitive salary, and a fun, supportive team.
- Why this job: Make a real impact on student experiences while developing your marketing skills.
- Qualifications: Organised, creative, and eager to learn; experience in marketing is a plus.
- Other info: Dynamic environment with opportunities for growth and collaboration.
The predicted salary is between 21600 - 36000 £ per year.
iQ is one of the UK's biggest providers of student accommodation, committed to giving our 34,000 students in 85 sites across 29 UK cities their best year yet. Our London and Manchester based support teams are the cog that keeps the iQ wheels turning, providing our brilliant site teams with everything they need to deliver a fantastic student experience every day. iQers are a pretty special bunch. Our team is bursting with independent thinkers and problem solvers, who join us to explore what's possible and build a career as part of a diverse, fun and supportive team. If you have people skills, personality and potential then you have all the makings of a great iQer.
We’re looking for a creative and organised Marketing Specialist to join our Marketing Comms team. You’ll help deliver the campaigns and activations that drive our leasing performance, strengthen our brand and shape the experience of thousands of students across the UK. This is a role for someone who loves juggling projects, spotting opportunities, and bringing ideas to life, all while keeping a close eye on performance and detail. You’ll work closely with our Marketing Manager, Email Marketing Specialist and Regional teams to plan, deliver and optimise multi-channel campaigns across the UK and internationally. Your work will help us attract new students, engage current residents and amplify the iQ brand in smart, creative ways.
Key Responsibilities- Delivering local, national and international campaigns
- Producing campaign collateral and ensuring it lands brilliantly on site
- Supporting email and SMS comms planning with our Email Marketing Specialist
- Building campaign guides and decks for site teams, and partnering with Internal Comms to ensure clarity
- Working with Regional Managers to plan events, university fairs and local activations
- Reporting on campaign performance and sharing insights with the wider team
- Keeping our marketing calendar up to date with spend and performance stats
We’re looking for someone who is:
- Highly organised, detail-driven and comfortable managing multiple priorities
- Creative, curious and confident writing briefs and shaping campaign ideas
- Comfortable analysing performance data and using insights to improve campaigns
- Experience in student accommodation, hospitality, retail or travel is a bonus, as is familiarity with GA4, PowerBI or automated email journeys - but curiosity and a willingness to learn matter just as much.
We operate a hybrid working model with 3 days in the office and 2 days working from home / site location. Ready to feel like you’ve got the best job ever? Apply today and find out what it’s really like to work at iQ!
Marketing Specialist employer: iQ Student Accommodation
Contact Detail:
iQ Student Accommodation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to current iQ employees on LinkedIn or at events. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, bring examples of your past campaigns or projects. This will help us see how you think and how you can contribute to our marketing magic.
✨Tip Number 3
Be ready to discuss data! We love candidates who can analyse performance metrics. Brush up on your skills with GA4 or PowerBI, and be prepared to share how you've used data to improve campaigns in the past.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our awesome team at iQ.
We think you need these skills to ace Marketing Specialist
Some tips for your application 🫡
Show Your Creative Side: As a Marketing Specialist, creativity is key! Make sure your application reflects your unique ideas and how you can bring them to life. Use examples from your past experiences to showcase your creative flair.
Be Organised and Detail-Driven: We love candidates who are organised and pay attention to detail. When writing your application, highlight your ability to manage multiple projects and keep everything on track. A well-structured application will definitely catch our eye!
Know Your Numbers: Since you'll be analysing performance data, it’s important to show us that you’re comfortable with numbers. Mention any experience you have with data analysis or tools like GA4 and PowerBI, even if it's just a little bit!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we can’t wait to see what you’ve got!
How to prepare for a job interview at iQ Student Accommodation
✨Know Your Campaigns
Before the interview, dive deep into iQ's recent marketing campaigns. Familiarise yourself with their style and messaging. This will not only show your enthusiasm but also help you discuss how you can contribute to future campaigns.
✨Showcase Your Creativity
Prepare examples of past projects where you've successfully brought ideas to life. Whether it's a campaign you led or a creative solution you implemented, be ready to share how your creativity made a difference.
✨Be Data-Driven
Since the role involves analysing performance data, brush up on any relevant metrics from your previous roles. Be prepared to discuss how you've used data insights to improve campaigns and what tools you've used, like GA4 or PowerBI.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Ask about the team dynamics, upcoming campaigns, or how success is measured in the role. This shows your genuine interest in the position and the company.
