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For Companies At a Glance
- Tasks: Join our team to optimise web content and drive marketing campaigns.
- Company: iQ Student Accommodation, a vibrant and innovative workplace.
- Benefits: Competitive pay, flexible work options, and growth opportunities.
- Why this job: Make an impact in digital marketing while learning from industry experts.
- Qualifications: Passion for e-commerce and experience in digital marketing.
- Other info: Collaborative environment with exciting projects and career advancement.
The predicted salary is between 28800 - 42000 ÂŁ per year.
Join iQ Student Accommodation as a Digital Marketing Executive to support revenue targets through web content optimisation.
Pay Range
This range is provided by iQ Student Accommodation. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Key Role Responsibilities
- Support the team with planning and implementing new listings on the IQ website and partner sites.
- Support the team with planning and implementing campaigns that align with the overarching marketing calendar.
- Utilise Google Analytics to analyse website performance.
- Update and create content on the website CMS, in line with SEO best practice, working closely with the studio team as required.
- Manage, prioritise and implement website service desk requests, ensuring content is accurate and updates are made within agreed timeframes.
- Work closely with iQ's website agency and internal teams to prioritise and progress bug fixes and development requirements.
Performance Reporting and Analysis
- Produce and analyse performance reports across all activity this role is responsible for, using appropriate tools; provide insights and recommendations.
- Produce weekly, monthly and ad‑hoc reports as required.
- Support the delivery of opportunities to increase website conversions through improved content architecture, product visibility and user journey optimisation.
Off and On‑page SEO
- Work closely with iQ's SEO agency, the Digital Marketing team, IT and our web development agency to action recommendations, which may include technical fixes and backlinks, and prioritise the implementation of technical work.
Data Management
- Comply with iQ's data handling legal policies.
Other
- Complete regular competitor and industry research on a regular basis, sharing insights with the wider Marketing team to keep colleagues up to date with the latest trends.
- Undertake general team/finance admin, e.g. raising POs and liaising with suppliers.
Role Scope
This role is based 3 days in our London office. Travel to sites around the UK may be required.
Key Relationships
- Reporting to the Digital Product Manager.
- Reporting to the Head of Digital Marketing and company directors.
- Working with Sales and Marketing team members.
- Collaborating with external suppliers, partners, advertisers, contractors and agencies.
- Collaborating with other iQ team members including the Revenue Management, regional site teams and IT teams.
Experience & Skills
- Be passionate about e‑commerce with the ability to work within a fast‑paced environment.
- Demonstrable experience in a similar role within a B2C environment.
- Demonstrable understanding of SEO and user journey optimisation for an e‑commerce website.
- Understanding of key performance metrics, and hands‑on experience using digital analytics and testing tools such as Google Analytics.
- Working knowledge of website content management systems.
- Experience delivering website content optimised for search engines and conversion, using tools to analyse online behaviour and data to inform decisions.
- Understanding of the broader digital marketing mix.
- Natural ability to communicate technical concepts clearly to a non‑technical audience.
- Excellent attention to detail when proof‑reading marketing material.
- Ability to work on own initiative, in an organised manner.
- Previous experience of the student accommodation sector is desirable, but not essential.
Seniority Level
Associate
Employment Type
Full‑time
Job Function
Marketing
Industries
Business, Content and Online Audio and Video Media
Referrals increase your chances of interviewing at iQ Student Accommodation by 2Ă—. Ready to feel like you have the best job ever? Apply today and find out what it's really like to work at iQ!
Digital Marketing Executive - Web and Content employer: iQ Student Accommodation
Contact Detail:
iQ Student Accommodation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive - Web and Content
✨Tip Number 1
Get your networking game on! Connect with people in the digital marketing space, especially those who work at iQ Student Accommodation. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in web content optimisation and SEO. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for the interview like it’s a big campaign launch! Research iQ Student Accommodation, understand their marketing strategies, and be ready to discuss how you can contribute to their goals. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at iQ!
We think you need these skills to ace Digital Marketing Executive - Web and Content
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your experience with web content optimisation and SEO, as these are key for us at iQ Student Accommodation.
Showcase Your Skills: In your cover letter, showcase your skills in Google Analytics and website CMS. We want to see how you can contribute to our revenue targets through data-driven insights.
Be Authentic: Let your personality shine through in your application. We value passion and enthusiasm, so don’t be afraid to show us why you’re excited about this role in digital marketing.
Apply Through Our Website: For the best chance of success, apply directly through our website. This way, we can easily track your application and get back to you quicker!
How to prepare for a job interview at iQ Student Accommodation
✨Know Your SEO Basics
Since the role involves a lot of SEO work, brush up on your SEO knowledge before the interview. Be ready to discuss how you’ve optimised web content in the past and any tools you've used, like Google Analytics. This will show that you understand the importance of SEO in driving traffic and conversions.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with data analysis. Bring examples of performance reports you've created or insights you've derived from analytics tools. This will demonstrate your ability to use data to inform decisions and improve website performance.
✨Familiarise Yourself with Content Management Systems
Since you'll be updating and creating content on a CMS, make sure you’re comfortable discussing your experience with different systems. If you’ve worked with specific platforms, mention them and highlight any relevant projects where you’ve successfully managed content.
✨Research iQ Student Accommodation
Before the interview, do some homework on iQ Student Accommodation. Understand their brand, target audience, and recent marketing campaigns. This will not only help you answer questions more effectively but also allow you to ask insightful questions, showing your genuine interest in the company.
