iQ is one of the UK's biggest providers of student accommodation, committed to giving our 37,000 students in 86 sites across 29 UK cities their best year yet.
Our London and Manchester based support teams are the cog that keeps the iQ wheels turning, providing our brilliant site teams with everything they need to deliver a fantastic student experience every day.
iQers are a pretty special bunch. Our team is bursting with independent thinkers and problem solvers, who join us to explore what's possible and build a career as part of a diverse, fun and supportive team. If you have people skills, personality and potential then you have all the makings of a great iQer.
Role Summary
We are looking for a proactive and detail‑driven Digital Marketing Executive to strengthen iQ Student Accommodation's digital performance SEO, Social Search, and emerging AI/LLM opportunities. This role is ideal for someone who enjoys combining data, content, and technical best practice to drive measurable impact across organic channels.
Key Responsibilities
- Partner closely with our SEO agency to support ongoing deliverables, including technical SEO recommendations, content optimisation projects, and performance reporting.
- Support the Digital Product team by helping prioritise SEO‑related technical tickets and ensuring best‑practice on‑page optimisation.
- Contribute to content strategy by delivering keyword‑led insights, user intent analysis, and SEO‑informed content briefs.
- Monitor and analyse SEO performance metrics (e.g., keyword positions, impressions, organic sessions, CTR) using tools such as Google Search Console, GA4, and third‑party SEO tools.
- Identify technical SEO issues, raise them with developers or external partners, and track resolution through to completion.
- Support the SEO agency in developing and evolving our AI‑driven / LLM‑optimised strategy.
- Stay up to date with changes in search behaviour, including GenAI search surfaces and social search trends (TikTok & Meta).
- Support our social agency in the implementation of our Social Search strategy.
Data Management and Reporting
- Produce clear, insightful weekly and monthly performance reports across organic channels, including KPIs, trends, commentary, and optimisation opportunities.
- Use a data‑driven approach to recommend improvements and support ongoing channel testing.
- Support ad‑hoc analysis and wider digital marketing projects.
- Assist in the development and maintenance of our CRM email automations.
Role Scope
This is a national role, based in the London Bridge office. Occasional travel to sites around the UK may be required.
Key Relationships
- Reporting to the Digital Marketing Manager.
- Digital Product, Performance Marketing Executive, Content and Social, Studio, and IT team members.
- Social agency
- SEO agency
- Other iQ team members.
Skills and Experience
- A minimum of 2 years' experience in a similar role
- Strong interest in SEO, search behaviour, and AI‑driven search technologies
- Confident analysing data and extracting actionable insight
- Excellent organisational skills with the ability to manage multiple deadlines
- Clear communicator, comfortable collaborating with agencies and internal teams
- Experience with Google Search Console, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog)
- Understanding of content optimisation, keyword research, and on‑page best practice
- Familiarity with CMS platforms and basic HTML
- Awareness of AEO/LLM trends and AI search developments
- Ability to work effectively with cross‑functional teams and agency partners.
Want to know what it's really like to work at iQ? Check us out on Glassdoor and hear directly from our people.
We operate a hybrid working model with 3 days in the office and 2 days working from home / site location.
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Digital Executive - Search Optimisation employer: iQ Student Accommodation
iQ Student Accommodation is an exceptional employer, offering a vibrant and supportive work culture that values independent thinkers and problem solvers. With opportunities for professional growth in the dynamic field of digital marketing, particularly in SEO and AI-driven strategies, employees benefit from a hybrid working model that promotes work-life balance while being part of a diverse team dedicated to enhancing the student experience across the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Executive - Search Optimisation
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like iQ Student Accommodation are looking for when hiring for a Digital Executive - Search Optimisation.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to iQ Student Accommodation for the Digital Executive - Search Optimisation, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at iQ Student Accommodation as a Digital Executive - Search Optimisation, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out iQ Student Accommodation’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Digital Executive - Search Optimisation.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at iQ Student Accommodation, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with iQ Student Accommodation's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at iQ Student Accommodation. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at iQ Student Accommodation
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that iQ Student Accommodation uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at iQ Student Accommodation. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
