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- Tasks: Analyse digital performance and turn data into actionable insights.
- Company: Join iQ Student Accommodation, a leading provider of student housing in the UK.
- Benefits: Enjoy a competitive salary, hybrid working model, and career growth opportunities.
- Why this job: Shape our digital strategy and make a real impact on student experiences.
- Qualifications: Experience with GA4, GTM, and A/B testing; strong analytical skills required.
- Other info: Collaborative team environment with a focus on innovation and support.
The predicted salary is between 28800 - 48000 £ per year.
Join to apply for the Digital and Web Analyst role at iQ Student Accommodation. iQ is one of the UK's biggest providers of student accommodation, committed to giving our 34,000 students in 85 sites across 29 UK cities their best year yet. Our London and Manchester based support teams are the cog that keeps the iQ wheels turning, providing our brilliant site teams with everything they need to deliver a fantastic student experience every day.
Are you a data-driven thinker with a passion for digital and web performance? At iQ Student Accommodation, we're looking for a Digital and Web Marketing Analyst who thrives on turning complex data into clear, actionable insights. This is your chance to shape the future of our digital strategy, optimise conversion rates, and drive measurable ROI across our channels. This is a pivotal role for someone who's equal parts analytical thinker and strategic storyteller, someone who can dive deep into data and find meaningful insights.
Key Responsibilities- Mining and structuring large datasets across all digital channels
- Owning and evolving our tagging, tracking, and attribution frameworks
- Driving CRO through experimentation, heatmaps, and user journey diagnostics
- Future-proofing measurement with server-side tagging, conversion APIs, and consent-aware tracking
- Collaborating with BI teams to build powerful dashboards and performance reports
- Influencing stakeholders with strategic thinking and data storytelling
- IT and Revenue Management teams
- Our Systems and BI teams
- External website and analytics agency partners
- Deep knowledge of GA4, GTM (Web & Server-Side), and mobile analytics tools
- Experience with A/B and multivariate testing platforms (e.g. VWO)
- A strong grasp of cookieless attribution, incrementality testing, and MMM
- Familiarity with conversion APIs (Meta CAPI, Google Enhanced Conversions, TikTok Events API)
- Confidence in working with first-party data, event schemas, and identity resolution
- Skills in Power BI and performance reporting across digital channels
- A collaborative mindset to work with internal teams and external agency partners
We operate a hybrid working model with 3 days in the office and 2 days working from home / site location. Ready to feel like you’ve got the best job ever? Apply today and find out what it’s really like to work at iQ!
Digital and Web Analyst employer: iQ Student Accommodation
Contact Detail:
iQ Student Accommodation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital and Web Analyst
✨Tip Number 1
Network like a pro! Reach out to current iQers on LinkedIn or at industry events. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by diving deep into iQ's digital strategy. Familiarise yourself with their current projects and think about how your skills can add value. Show them you’re not just another candidate, but someone who’s genuinely interested in their mission.
✨Tip Number 3
Practice your data storytelling! Be ready to explain complex insights in a simple way. Use examples from your past experiences where you turned data into actionable strategies – this will show you’re the analytical thinker they need.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the iQ team!
We think you need these skills to ace Digital and Web Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital and Web Analyst role. Highlight your experience with GA4, GTM, and any relevant analytics tools. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for iQ. Share your passion for data-driven insights and how you can contribute to our digital strategy. Keep it engaging and personal!
Showcase Your Analytical Skills: In your application, don’t shy away from showcasing your analytical skills. Mention specific projects where you've turned complex data into actionable insights. We love seeing how you think and solve problems!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get to know you better. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at iQ Student Accommodation
✨Know Your Data Tools
Make sure you brush up on your knowledge of GA4, GTM, and any other analytics tools mentioned in the job description. Be ready to discuss how you've used these tools in past roles to drive insights and improve performance.
✨Showcase Your Analytical Skills
Prepare examples of how you've turned complex data into actionable insights. Think about specific projects where your analysis led to measurable improvements, especially in conversion rates or user experience.
✨Understand the Company’s Digital Strategy
Research iQ Student Accommodation's current digital presence and marketing strategies. Be prepared to discuss how you can contribute to their goals and what innovative ideas you might bring to the table.
✨Practice Your Storytelling
Since this role requires influencing stakeholders, practice how you would present data findings in a compelling way. Use storytelling techniques to make your insights relatable and impactful during the interview.
