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- Tasks: Drive revenue growth through innovative marketing strategies and partnerships.
- Company: Join iQ, a leading provider of student accommodation in the UK.
- Benefits: Hybrid working model, competitive salary, and opportunities for career growth.
- Other info: Dynamic team culture with a focus on creativity and collaboration.
- Why this job: Make a real impact on student experiences while developing your marketing skills.
- Qualifications: Experience in customer acquisition and multi-channel marketing required.
The predicted salary is between 40000 - 50000 £ per year.
iQ is one of the UK's biggest providers of student accommodation, committed to giving our 34,000 students in 85 sites across 29 UK cities their best year yet. Our London and Manchester based support teams are the cog that keeps the iQ wheels turning, providing our brilliant site teams with everything they need to deliver a fantastic student experience every day. iQers are a pretty special bunch. Our team is bursting with independent thinkers and problem solvers, who join us to explore what's possible and build a career as part of a diverse, fun and supportive team. If you have people skills, personality and potential then you have all the makings of a great iQer.
As Marketing Manager, you'll play a pivotal role in driving revenue growth by attracting, converting and retaining customers across the UK. This is a hands-on, high-impact role where you'll lead acquisition and retention marketing through partnerships, customer communications and regional activity, working closely with Regional Managers, site teams and key partners. You'll balance strategic thinking with delivery, using insight and data to optimise performance and elevate the iQ brand experience at every stage of the customer journey.
Key Responsibilities:- Plan, deliver and optimise customer acquisition campaigns through existing and new channel partners, ensuring activity is commercially effective and locally relevant.
- Identify, assess and onboard new local, national and international partnerships, working closely with senior stakeholders to maximise reach and ROI.
- Lead customer marketing across the lifecycle, including Refer-a-Friend, Rebooker, Win-Back and key seasonal campaigns.
- Own the customer communications journey from booking to move-out, driving engagement, rebookings and advocacy.
- Deliver and continually improve customer experience initiatives such as Best Welcome and Leave on a High.
- Act as the marketing business partner to Regional Managers and GMs, supporting on-the-ground activity that drives enquiries, bookings and brand visibility.
- Deliver regional marketing activity including campus events, OOH, site signage and tactical activations.
- Use insight and data to inform campaign development, reporting regularly on performance and opportunities to improve.
- Ensure marketing governance, brand standards and data protection requirements are met.
- Line-manage two Marketing Specialists, manage suppliers and deliver all agreed activity within budget.
- Proven experience across customer acquisition, partnerships, engagement, retention and communications in a multi-channel marketing environment.
- Demonstrable success in identifying, onboarding and growing high-performing marketing partnerships.
- Strong understanding of the full marketing mix and how to apply it across the customer journey to drive demand and improve experience.
- Confident working with data, analytics tools.
We operate a hybrid working model with 3 days in the office and 2 days working from home / site location. This role will require some national travel out to sites as well.
Ready to feel like you've got the best job ever? Apply today and find out what it's really like to work at iQ!
Marketing Manager employer: iQ Student Accommodation Astor House
Contact Detail:
iQ Student Accommodation Astor House Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to current iQers on LinkedIn or at events. A friendly chat can give you insider info and maybe even a referral, which is gold in the job hunt.
✨Tip Number 2
Show off your personality! When you get that interview, let your true self shine through. iQ values independent thinkers, so don’t be afraid to share your unique ideas and experiences.
✨Tip Number 3
Do your homework! Research iQ’s marketing strategies and recent campaigns. Bring up your insights during interviews to show you’re genuinely interested and ready to contribute.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining the iQ family!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Personality: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to inject a bit of your unique style into your cover letter and CV. Remember, we’re looking for independent thinkers and problem solvers!
Tailor Your Application: Make sure to tailor your application specifically for the Marketing Manager role at iQ. Highlight your experience in customer acquisition and partnerships, and how you've successfully driven engagement and retention in previous roles. This shows us you understand what we're all about!
Use Data to Your Advantage: Since this role involves working with data and analytics, don’t forget to mention any relevant experience you have in this area. Share examples of how you've used insights to inform marketing strategies or improve customer experiences. We love seeing candidates who can back up their claims with numbers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what makes iQ a great place to work!
How to prepare for a job interview at iQ Student Accommodation Astor House
✨Know Your Audience
Before the interview, take some time to research iQ Student Accommodation. Understand their mission, values, and what makes them unique in the student accommodation market. This will help you tailor your answers and show that you're genuinely interested in being part of their team.
✨Showcase Your Marketing Skills
Prepare specific examples from your past experiences that demonstrate your success in customer acquisition, partnerships, and retention marketing. Be ready to discuss how you've used data and insights to drive marketing strategies and improve customer experiences.
✨Engage with the Interviewers
Interviews are a two-way street! Prepare thoughtful questions about the role, the team dynamics, and how success is measured at iQ. This not only shows your enthusiasm but also helps you gauge if the company culture aligns with your values.
✨Be Ready for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving skills and strategic thinking. Think about how you would approach challenges related to customer engagement or partnership development, and be prepared to articulate your thought process clearly.