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- Tasks: Boost iQ's organic performance through SEO, social search, and AI opportunities.
- Company: Join one of the UK's largest student accommodation providers with a vibrant team culture.
- Benefits: Hybrid working model, competitive salary, and opportunities for personal growth.
- Why this job: Make a measurable impact in digital marketing while exploring innovative technologies.
- Qualifications: Passion for SEO, data analysis skills, and familiarity with Google tools.
- Other info: Dynamic environment with a supportive team and excellent career development prospects.
The predicted salary is between 36000 - 60000 £ per year.
iQ is one of the UK's biggest providers of student accommodation, committed to giving our 34,000 students in 85 sites across 29 UK cities their best year yet. Our London and Manchester based support teams are the cog that keeps the iQ wheels turning, providing our brilliant site teams with everything they need to deliver a fantastic student experience every day. iQers are a pretty special bunch. Our team is bursting with independent thinkers and problem solvers, who join us to explore what's possible and build a career as part of a diverse, fun and supportive team. If you have people skills, personality and potential then you have all the makings of a great iQer.
We're looking for a proactive and detail-driven Digital Marketing Executive to help boost iQ's organic performance across SEO, Social Search and emerging AI/LLM opportunities. If you enjoy blending data, content and technical know-how to make a measurable impact, you'll feel right at home here.
Key Responsibilities- Partner with our SEO agency on day-to-day delivery, including technical SEO, content optimisation and performance reporting.
- Support the Digital Product team by helping prioritise SEO-related tickets and ensuring best-practice onsite optimisation.
- Feed keyword insights, user-intent analysis and SEO-informed briefs into our content plans.
- Track performance using Google Search Console, GA4 and SEO tools, identifying trends and opportunities.
- Spot technical SEO issues, raise them with developers or partners, and see fixes through to completion.
- Support the development of our AI/LLM-optimised search strategy with our SEO agency.
- Stay close to shifts in search behaviour — including GenAI surfaces and social search trends on TikTok and Meta.
- Help our social agency roll out our Social Search strategy.
- Produce clear weekly and monthly performance reports across organic channels, sharing KPIs, insights and recommendations.
- Use a data-driven approach to support testing and continuous optimisation.
- Get involved in ad-hoc analysis and wider digital marketing projects.
- Support with email automation development and maintenance through our CRM platform.
- Strong interest in SEO, search behaviour and AI-driven search technologies.
- Confidence working with data and translating it into clear insights.
- Experience with Google Search Console, Google Analytics and SEO tools like SEMrush, Ahrefs or Screaming Frog.
- Understanding of keyword research, content optimisation and on-page best practice.
- Awareness of AEO/LLM trends and evolving search landscapes.
We operate a hybrid working model with 3 days in the office and 2 days working from home / site location. Ready to feel like you've got the best job ever? Apply today and find out what it's really like to work at iQ!
Digital Marketing Executive - Search Optimisation employer: iQ Student Accommodation Astor House
Contact Detail:
iQ Student Accommodation Astor House Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive - Search Optimisation
✨Tip Number 1
Network like a pro! Reach out to current iQ employees on LinkedIn, ask them about their experiences, and see if they can give you any insider tips. A friendly chat can go a long way in making your application stand out.
✨Tip Number 2
Show off your skills! Create a mini portfolio showcasing your SEO projects or any relevant digital marketing work. This will not only demonstrate your expertise but also give you something tangible to discuss during interviews.
✨Tip Number 3
Stay updated on the latest trends in SEO and digital marketing. Follow industry blogs, join webinars, and engage with communities online. Being knowledgeable about current shifts in search behaviour will impress the hiring team at iQ.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the iQ team.
We think you need these skills to ace Digital Marketing Executive - Search Optimisation
Some tips for your application 🫡
Show Your Passion for SEO: When you're writing your application, let your enthusiasm for SEO shine through! Share any personal projects or experiences that highlight your interest in search optimisation and AI-driven technologies. We love seeing candidates who are genuinely excited about the field.
Be Data-Driven: Since this role is all about blending data with creativity, make sure to include examples of how you've used data to drive decisions in your previous roles. Whether it's performance reports or insights from tools like Google Analytics, we want to see how you can turn numbers into actionable strategies.
Tailor Your Application: Don't just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. Highlight your familiarity with tools like SEMrush or Ahrefs, and show us how you can contribute to our team.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you'll be able to showcase your application in the best light. Plus, it helps us keep everything organised on our end!
How to prepare for a job interview at iQ Student Accommodation Astor House
✨Know Your SEO Basics
Before the interview, brush up on your SEO knowledge. Understand key concepts like keyword research, content optimisation, and technical SEO. Being able to discuss these topics confidently will show that you're genuinely interested in the role and have the foundational knowledge needed.
✨Showcase Your Data Skills
Prepare to talk about your experience with data analysis tools like Google Search Console and Google Analytics. Bring examples of how you've used data to drive decisions or improve performance in previous roles. This will demonstrate your ability to translate data into actionable insights.
✨Stay Updated on Trends
Familiarise yourself with the latest trends in search behaviour, especially around AI and social search. Be ready to discuss how these trends could impact iQ's digital marketing strategy. Showing that you’re proactive about staying informed will impress the interviewers.
✨Prepare Questions for Them
Think of insightful questions to ask during the interview. This could be about their current SEO strategies, how they measure success, or what challenges they face. Engaging with them shows your enthusiasm for the role and helps you assess if it's the right fit for you.