Job Description
About Us
IQ Schools Group is a UK-based international education group, ospecializing in delivering high-quality British education across global campuses. With a portfolio of prestigious independent schools, IQ Schools Group aims to blend traditional British educational values with modern innovation, preparing students for success in a globalised world. The role is focused on developing new student enrolments and promoting Adcote Schools for Girls and Myddelton College in the region.
This role focuses on increasing student enrolments and promoting two of our prestigious schools in the international markets.
Position Summary
The Assistant Director of International Student Recruitment is a key leadership role responsible for driving the institution’s international enrollment goals. This position plays a strategic and operational role in developing, managing, and executing a comprehensive international recruitment plan that aligns with the institutions’ global engagement strategy. The Assistant Director will work closely with internal stakeholders, global partners, and prospective students to grow the international student body and enhance the institution’s international profile
Key Responsibilities
Strategic Leadership
- Develop and implement a data-informed international recruitment strategy targeting key global markets.
- Identify emerging recruitment opportunities and recommend market entry or expansion strategies.
- Lead market analysis and competitor benchmarking to inform recruitment planning and resource allocation.
Team and Project Management
- Support and mentor international recruitment staff and student ambassadors.
- Collaborate with marketing, admissions, and academic departments to ensure consistent messaging and branding.
- Manage projects related to international enrollment initiatives, including digital campaigns and events.
Recruitment and Outreach
- Represent the institutions at international recruitment fairs, school visits, and virtual events.
- Cultivate and manage relationships with international education agents, partners schools.
- Coordinate outreach strategies including webinars, digital marketing, CRM campaigns, and virtual events.
Admissions Support and Pipeline Development
- To ensure timely and efficient processing of international applications.
- Analyze enrollment data and pipeline metrics to evaluate and improve yield and conversion strategies.
- Track ROI of recruitment activities and adjust plans accordingly.
Partnership and Relationship Management
- Develop and maintain relationships with overseas institutions, government scholarship bodies, and consulates.
- Negotiate and manage agency agreements, MOUs, and institutional partnerships.
Qualifications
Required:
- Bachelor’s degree.
- Minimum 4–5 years of progressively responsible experience in international student recruitment.
- Demonstrated success in developing and executing international recruitment strategies.
- Familiarity with CRM systems (e.g., Hubspot), international application processes, and data analysis tools.
- Ability to travel internationally (20–30%) and work flexible hours across time zones.
- Excellent communication, cross-cultural, and interpersonal skills.
Preferred:
- Master’s degree in higher education, international relations, or similar field.
- Proficiency in one or more foreign languages.
- Prior experience living, working, or studying abroad.
- Knowledge of international credentials and visa processes.
Work Environment
This role involves domestic and international travel, occasional evening or weekend work, and the ability to manage responsibilities independently or in a team setting. A hybrid or remote arrangement may be considered for the right candidate.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Director of International Student Recruitment in Birmingham
✨Connect with Local Educational Institutions
Get involved with universities and colleges in your area, especially those that offer adult continuing education programmes. Attend open days or even guest lectures to network with faculty members and find out about potential job openings before they even get advertised.
✨Leverage Professional Education Networks
Join professional networks focused on adult education, such as the Adult Learning Australia or the International Society for Technology in Education. These communities often have job boards or can point you towards opportunities at places like IQ Schools Group just waiting for the right candidate!
✨Showcase Your Passion for Lifelong Learning
In your interviews, share your own experiences and thoughts on lifelong learning. Highlight any courses or workshops you've taken recently to demonstrate your commitment to personal development and the importance of education. This is a big plus for roles in this field!
✨Apply Through Our Website
Don't forget to check out our careers page at IQ Schools Group. Applying directly through our website not only makes your application stand out but also shows you're genuinely interested in joining us. We love seeing candidates who take that extra step.
Some tips for your application 🫡
Highlight Your Experience in Education:When crafting your CV for the Assistant Director of International Student Recruitment role, make sure to emphasise any relevant experience in adult or continuing education. This could be teaching credentials, training sessions you've facilitated, or programmes you’ve developed. The more specific you can be about your contributions and outcomes, the better!
Showcase Your Interpersonal Skills:In the adult continuing education sector, strong communication and interpersonal skills are key. Use your cover letter to share specific examples of how you’ve worked with diverse groups or handled different learning styles. Let us see how you've engaged learners—you’re selling your teaching style here!
Connect Your Passion to Our Mission:At IQ Schools Group, we value candidates who resonate with our mission to empower lifelong learners. Make sure your cover letter reflects your passion for adult education and your alignment with our goals. A genuine connection can really make your application stand out!
Keep it Professional Yet Personable:While it’s important to maintain professionalism in your application, don’t be afraid to let your personality shine through. We’re looking for someone who can connect with our learners, so a friendly, approachable tone can help convey that vibe in your written materials. Apply through our website and let us see the real you!
How to prepare for a job interview at IQ Schools Group
✨Showcase Your Passion for Lifelong Learning
When interviewing for a role in adult continuing education at IQ Schools Group, it's super important to highlight your passion for lifelong learning. Share personal anecdotes or experiences that demonstrate your commitment to education and how you've fostered a love for learning in others – this is something hiring managers love to see!
✨Prepare for Adult Education Methodologies
Be ready to dive into your knowledge of andragogy and educational theories during the interview. Expect questions about how you would adapt your teaching styles for adult learners – think about specific strategies you’ve used in the past and be prepared to discuss how they positively impacted your students.
✨Discuss Your Experience with Diverse Learners
At IQ Schools Group, you’ll likely encounter a diverse range of adult learners, so don’t shy away from discussing your experience with different demographics. Be prepared to share your successes in engaging learners from varied backgrounds, and how your approach has adapted to meet their unique needs.
✨Demonstrate Your Ability to Collaborate
Given that this is a full-time role, teamwork will be essential. Be ready to talk about your experiences working in collaborative settings, whether it be with fellow educators, administrators, or community partners. Highlight specific projects where your collaborative efforts contributed to successful educational outcomes.
