Senior Marketing Scientist

Senior Marketing Scientist

Wise

London, GB
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• Job Type: Full-Time
• Function: Marketing/PR/Product Mktg
• Industry: Fintech & Crypto
• Post Date: 03/06/2025
• Website: wise.com
• Company Address: The Tea Building, 56 Shoreditch High Street, London, E1 6JJ, United Kingdom
• Salary Range: $77,245 – $96,556

About Wise

Wise is a global technology company, building the best way to move money around the world.

Job Description

We are looking for a highly analytical and innovative Senior Marketing Scientist to join our Marketing Science team. Our team focuses on developing and implementing channel agnostic measurement frameworks to assess what drives growth at Wise and what we can do to accelerate this.

In this high impact role you will contribute to projects that integrate best in class marketing mix models, attribution and incrementality testing to deliver actionable insights that drive marketing effectiveness across all channels.

Here’s how you’ll be contributing:

• Enhance and implement measurement frameworks that assess full funnel marketing performance across all channels, to ensure data driven strategies to accelerate growth.
• Design, implement and analyse incrementality tests to measure the true impact of marketing activity across the funnel.
• Collaborate with Data Science providing your input on how to improve our marketing mix models.
• Provide recommendations to help marketing teams optimise and maximise their strategies.
• Build data models for our measurement infrastructure.

Additionally, you will:

• Contribute to OKR definition;
• Analyse large datasets, identify patterns and build insights from them;
• Create data visualisations to communicate insights to stakeholders, providing actionable recommendations.
• Work closely with cross-functional teams, including marketing, data science, analytics, finance and engineering to deliver on your projects.
• This role will give you the opportunity to:
• Be part of our mission to make money without borders!
• Play a key role in contributing to the growth of the company by enhancing the effectiveness of marketing efforts.
• Collaborate with diverse teams such as marketing, analytics, data science, finance and engineering.

Qualifications:

• Strong background in statistics and marketing.
• Experience in a similar marketing science / data science role.
• Experience designing quasi-experiments and implementing causal inference methodologies.
• Experience building or working with attribution models and marketing mix models.
• Strong analytical and problem-solving skills.
• Ability to tell a story with data and provide actionable insights.
• Advanced SQL and Python/R skills, and can work with complex data models.
• Experience with data visualisation tools (Looker, Superset, etc.).
• Work with an extensive dataset of over 16 million customers.
• Work with cutting-edge methodologies and a modern data stack including dbt and Looker.

For everyone, everywhere. We’re people building money without borders – without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

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