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- Tasks: Lead global brand health tracking projects and manage client relationships.
- Company: Ipsos, a top global research company with a focus on innovation.
- Benefits: 25 days annual leave, flexible working, and professional development opportunities.
- Why this job: Make an impact on global brand strategies while working with cutting-edge technology.
- Qualifications: Experience in market research and strong project management skills required.
- Other info: Join a supportive team culture with excellent career growth potential.
The predicted salary is between 40000 - 50000 £ per year.
As a Research Manager in Brand Health Tracking at Ipsos, you will play a key role in leading and delivering our largest global brand health measurement programme led out of the UK. You will be joining at the inception stage of a recent win, giving you the chance to make your mark on an innovative global programme covering over 20 markets and exposure to the latest technology in data collection and delivery processes. In this role you will have direct client contact and will contribute to landing the new programme’s insights tools within the client’s local and global organisations. You will leverage your expertise in research methodologies, data analysis, and project management to guide junior executives and offshore teams, manage client relationships, and contribute to the overall success of the programme.
Day to Day
- Manage the end-to-end research processes of a large global tracking programme across multiple markets.
- Work as part of a large onshore and offshore team, and be directly responsible for getting client sign-off on research materials, managing script checking, translations, fieldwork launch, overseeing data quality protocols and using automated tools to build dashboard and PowerPoint reports.
- Take full ownership of specific client deliverables, building strong client relationships, delivering and supporting on client engagement sessions (training, debriefs etc).
- Work alongside internal operations teams to get the best data for our clients, providing them with clear specifications and instructions and ensuring these are met.
- Supervise and provide guidance to more junior members of the team, including graduates.
- Review and ensure the quality of all project materials and deliverables, including questionnaires, data files, dashboards, reports and presentations.
Essential Criteria
- Proven track record of success in market research, with experience in managing projects and client relationships within various industries including FMCG.
- A passion for brand strategy and experience in working on large global brand tracking programme(s).
- Experience in creating and reviewing materials for clients, such as analysis specs, questionnaires and PowerPoint reports.
- Solid research skills including questionnaire & study design, project processes, sampling and basic analytical techniques.
- Proficiency in Microsoft Word, Excel and PowerPoint.
Desirable Criteria
- Ability to grapple with complexity and problem-solve.
- Excellent communication skills, both written and verbal.
- Good client management/servicing skills.
- Strong organisational skills and the ability to multitask and meet multiple deadlines.
- Strong numeracy skills and attention to detail.
- Proficiency in using data visualisation and dashboard tools like SPSS, Excel, Harmoni Infotools or similar.
- Practical experience using AI-powered tools for research tasks, including data analysis platforms and automation tools.
- Collaborative and an excellent team player, contributing to a positive office culture.
Behaviours
- Proactive
- Collaborative
- Client-focused
- Detail-oriented
- Supportive
- Analytical thinking
- Resilience, flexibility and agility
- Motivation and self-awareness
- Empathy and active listening
- Service orientation and customer service.
Benefits
We offer a comprehensive benefits package designed to support you as an individual. Standard benefits include 25 days annual leave, pension contribution, income protection and life assurance. Additional benefits cover health & wellbeing, financial rewards and professional development opportunities. We recognise you may have commitments outside of work and will consider flexible working applications. We have a hybrid approach to work and ask people to be in the office or with clients for 3 days per week. We are committed to equality, promoting a positive and inclusive working environment and ensuring diversity of people and views. We are a Level 2 Disability Confident Employer and provide an inclusive and accessible recruitment process. Your application will be reviewed by someone from our Talent Team who will be in touch either way to inform you of the outcome.
Ready to have an impact? Apply now!
About Us
Ipsos is one of the world’s largest research companies and the only one primarily managed by researchers, ranking as a #1 full‑service research organization for four consecutive years. With over 75 different data‑driven solutions and a presence in 90 markets, Ipsos combines thematic and technical experts from around the globe to deliver top‑quality research and insights. We continually strive to make Ipsos the best place to work.
About The Team
The Brand Health Tracking Service Line helps clients manage their in‑market brands by monitoring health and ensuring they are on the right course. Clients share their sales data while we provide brand affinity data to understand how people feel about brands and competitors longitudinally.
Research Manager - Brand Health Tracking employer: Ipsos
Contact Detail:
Ipsos Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Research Manager - Brand Health Tracking
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their brand health tracking initiatives and think about how your skills can contribute. Tailor your responses to show you're the perfect fit!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your answers and boost your confidence. The more you practice, the more natural you'll feel during the real deal.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Research Manager - Brand Health Tracking
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Research Manager role. Highlight your experience in market research, project management, and client relationships, as these are key for us at Ipsos.
Showcase Your Skills: Don’t forget to mention your proficiency in tools like Excel and PowerPoint, as well as any experience with data visualisation. We love seeing how you can leverage technology in your work!
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and structure your thoughts logically. This will help us see your analytical thinking and attention to detail right from the start.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Ipsos
✨Know Your Research Methodologies
Make sure you brush up on your research methodologies and data analysis techniques. Be ready to discuss how you've applied these in past projects, especially in brand health tracking. This will show that you understand the core of what the role entails.
✨Showcase Your Client Management Skills
Prepare examples of how you've successfully managed client relationships in previous roles. Highlight any specific instances where you’ve delivered insights or training sessions, as this aligns perfectly with the responsibilities of the position.
✨Demonstrate Your Team Leadership
Think about times when you've guided junior team members or collaborated with offshore teams. Be ready to share how you’ve supported others in achieving project goals, as this is crucial for the role.
✨Familiarise Yourself with Tools
Get comfortable with tools like SPSS, Excel, and any data visualisation software mentioned in the job description. If you have experience with AI-powered research tools, be sure to mention it, as this could set you apart from other candidates.