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- Tasks: Lead global brand health measurement programmes and manage research processes across multiple markets.
- Company: Ipsos, a leading global research company with a focus on innovation.
- Benefits: 25 days annual leave, pension contributions, flexible working, and professional development opportunities.
- Why this job: Make your mark on innovative projects and work with cutting-edge data technology.
- Qualifications: Experience in market research, project management, and strong analytical skills required.
- Other info: Join a diverse team committed to inclusivity and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
As a Research Manager in Brand Health Tracking at Ipsos, you will play a key role in leading and delivering our largest global brand health measurement programme led out of the UK. Due to a recent win, you will be joining at the inception stage, giving you the chance to make your mark on an innovative global programme covering over 20 markets, and giving you exposure to the latest technology in data collection and data delivery processes.
In this role, you will have direct client contact and will contribute to landing the new programme’s insights tools within the client’s local and global organisations. You will leverage your expertise in research methodologies, data analysis, and project management to guide junior executives and offshore teams, manage client relationships, and contribute to the overall success of the programme.
Day to Day
These are the types of things you can expect to be doing during your day to day, although as Ipsos is a dynamic organisation, this may vary as different opportunities arise:
- Manage the end-to-end research processes of a large global tracking programme across multiple markets.
- Work as part of a large team of onshore and offshore team members.
- Get client sign-off on research materials, manage script checking, translations, fieldwork launch, oversee data quality protocols, and use automated tools to build dashboards and PowerPoint reports.
- Take full ownership of specific client deliverables, building strong client relationships, delivering and supporting on client engagement sessions (training, debriefs etc.).
- Work alongside internal operations teams to get the best data for our clients, providing them with clear specifications and instructions, and ensuring that these are met.
- Supervise and provide guidance to more junior members of the team, including graduates.
- Review and ensure the quality of all project materials and deliverables, including questionnaires, data files, dashboards, reports, and presentations.
About You
Essential Criteria
- Proven track record of success in market research, with experience in managing projects and client relationships within various industries including FMCG.
- A passion for brand strategy and experience in working on large global brand tracking programme(s).
- Experience in creating and reviewing materials for clients, such as analysis specs, questionnaires and PowerPoint reports.
- Solid research skills including questionnaire & study design, project processes, sampling and basic analytical techniques.
- Proficiency in Microsoft Word, Excel and PowerPoint.
Desirable Criteria
- Ability to grapple with complexity and problem-solve.
- Excellent communication skills, both written and verbal.
- Good client management/servicing skills.
- Strong organisational skills as well as the ability to multi-task and work towards multiple deadlines.
- Strong numeracy skills and attention to detail.
- Proficient in using data visualisation and dashboard tools like SPSS, Excel, Harmoni Infotools or similar.
- Practical experience using AI-powered tools for research tasks, including data analysis platforms and automation tools.
- Collaborative and an excellent team player, contributing to our positive office culture.
Behaviours
- Proactive
- Collaborative
- Client-focused
- Detail-oriented
- Supportive
- Analytical thinking
- Resilience, flexibility and agility
- Motivation and self-awareness
- Empathy and active listening
- Service orientation and customer service
Additionally, please refer to Our Values for further information regarding the behavioural values that you will embody.
Benefits
We offer a comprehensive benefits package designed to support you as an individual. Our standard benefits include 25 days annual leave, pension contribution, income protection and life assurance. In addition, there are a range of health & wellbeing, financial benefits and professional development opportunities. We realise you may have commitments outside of work and will consider flexible working applications – please highlight what you are looking for when you make your application. We have a hybrid approach to work and ask people to be in the office or with clients for 3 days per week.
We are committed to equality, treating people fairly, promoting a positive and inclusive working environment and ensuring we have diversity of people and views. We recognise that this is important for our business success – a more diverse workforce will enable us to better reflect and understand the world we research and ultimately deliver better research and insight to our clients. We are proud to be a member of the Disability Confident scheme, certified as a Level 2 Disability Confident Employer. We provide an inclusive and accessible recruitment process. Your application will be reviewed by someone from our Talent Team who will be in touch either way to let you know the outcome.
Ready to have an impact? Apply now!
About Us
Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5,000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!
About The Team
The Brand Health Tracking Service Line helps clients manage their in-market brands in terms of monitoring health and making sure they are on the right course. Clients have their own sales data, we provide them with brand affinity data to understand how people feel about the brand and its competitors longitudinally.
Research Manager - BHT employer: Ipsos
Contact Detail:
Ipsos Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Research Manager - BHT
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their brand health tracking programmes and think about how your skills can contribute. This will help you stand out as a candidate who truly gets what they do.
✨Tip Number 3
Practice your pitch! Be ready to explain your experience and how it aligns with the role of Research Manager. Highlight your project management skills and client relationship experience to show you’re the perfect fit.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our hiring process.
We think you need these skills to ace Research Manager - BHT
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Research Manager role. Highlight your experience in market research, project management, and client relationships, as these are key aspects of the job.
Showcase Your Skills: Don’t forget to mention your proficiency in tools like Microsoft Word, Excel, and PowerPoint. If you’ve got experience with data visualisation or AI-powered research tools, make that shine through!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language to describe your achievements and how they relate to the role. We love a good story, but let’s keep it relevant!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and helps us get to know you better!
How to prepare for a job interview at Ipsos
✨Know Your Research Methodologies
Make sure you brush up on your research methodologies and data analysis techniques. Be ready to discuss how you've applied these in past projects, especially in managing large global brand tracking programmes. This will show that you have the expertise needed for the role.
✨Showcase Your Client Management Skills
Prepare examples of how you've successfully managed client relationships in previous roles. Highlight any specific instances where you’ve delivered insights or training sessions that made a significant impact. This will demonstrate your ability to engage with clients effectively.
✨Familiarise Yourself with Tools
Since the role involves using automated tools for dashboards and reports, make sure you're familiar with relevant software like SPSS, Excel, or any AI-powered tools. If you can, bring examples of how you've used these tools to enhance your work in the past.
✨Emphasise Team Collaboration
As a Research Manager, you'll be working with both onshore and offshore teams. Be prepared to discuss your experience in collaborative environments and how you’ve supported junior team members. This will highlight your teamwork skills and your ability to contribute positively to the office culture.
