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For Companies At a Glance
- Tasks: Lead client accounts, drive growth, and deliver strategic brand insights.
- Company: Ipsos is a top global research firm, managed by researchers, with a focus on data-driven solutions.
- Benefits: Enjoy hybrid working, 25 days annual leave, private healthcare, and flexible benefits tailored to you.
- Why this job: Join a dynamic team that values innovation, collaboration, and personal development in a supportive culture.
- Qualifications: Extensive leadership experience in market research, strong analytical skills, and proven client relationship management.
- Other info: Ipsos promotes diversity and inclusion, ensuring a positive work environment for all.
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
Job Description
You will be responsible for leading accounts and driving growth within our Brand Health Tracking business. This will include leading pitches, writing proposals, and owning 2 or 3 of our largest client relationships. You will build up and manage a portfolio of clients, being responsible for delivery, account retention and further account growth.
Your impact will be felt by ensuring we continue to deliver exceptional work on existing accounts, delighting and winning repeat business, while also expanding our ever-growing client base.
You\’re a leader with a strong commercial mindset and truly embody the Ipsos Director behaviours, making a meaningful contribution to both client success and our team\’s continued growth trajectory.
Day to day
These are the types of things you can expect to be doing during your day to day, although as Ipsos is a dynamic organisation , this may vary as different opportunities arise:
- Strategic Client Conversations: Conduct senior-level client meetings and calls to discuss brand performance insights, strategic recommendations, and growth opportunities
- Data Analysis & Insight Development: Review brand health data, identify key trends and actionable insights, and develop strategic recommendations that drive measurable business impact for clients
- Portfolio Management: Review account performance metrics, profitability analysis, and growth pipeline development, ensuring each account meets or exceeds revenue and margin targets
- Team Leadership & Development: Lead account teams, provide coaching and guidance on analytical challenges, and conduct regular 1:1s with direct reports to drive performance and career development
- Proposal Development & Pitching: Write compelling proposals for new business opportunities, develop innovative research approaches, and present to prospective clients
This role offers hybrid working from our London office 3 days per week and the rest from home.
About You
Background:
These are the areas of knowledge and expertise that matter most for this role.
- Extensive leadership experience in a commercial, consulting, or market research environment with proven track record in brand tracking and brand equity research
- Personal mastery and comprehensive understanding of brand tracking methodologies, brand equity frameworks, and consumer insights approaches
- Demonstrated ability to manage delivery of strategic brand insights and analytics projects
- Proven track record of building deep client relationships and serving as trusted advisor to senior marketing leadership
- Project team leadership experience managing and developing research professionals across multiple seniority levels
Skills:
A good understanding of research techniques and their applications within organisations
- Innovation leadership in developing new research approaches and implementing emerging technologies for brand measurement
- Business development capabilities including leading pitches, writing proposals, and coordinating new business activities
- Culture building – proven ability to establish culture of continuous learning and collaboration
- Clear and effective written and verbal communication skills with ability to present insights to C-suite audiences and exemplify company values
Behaviours:
These are the areas of knowledge and expertise that matter most for this role.
- Analytical thinking – Gets to the heart of complex brand problems quickly with clear analytical thinking and data-driven decision making
- Flexibility, agility and grit – Leads, decides on and initiates action while adapting quickly to changing client priorities and market conditions
- Creative thinking – Strong at formulating innovative strategies and embracing new concepts that differentiate our brand tracking solutions
- Empathy and active listening – Puts people first; works effectively with individuals, teams, clients and employees to build trusted advisor relationships
- Service orientation and customer service – Delivers results and meets client expectations while consistently exceeding service standards
Additionally, please refer to Our Values for further information regarding the behavioural values that you will embody.
What is in it for me?
Ipsos UK offer an attractive basic salary and a rewards package including 25 days annual leave, a pension scheme and a great range of flexible benefits to suit your personal needs. For roles at Research Manager level and above we also offer private healthcare.
In addition to this we have a fantastic Learning & Development offer delivered through a mix of face to face, online or on-demand; you can read more by clicking here.
We realise you may have commitments outside of work and will consider flexible working applications – please highlight what you are looking for when you make your application.
Ipsos is committed to equality, treating people fairly, promoting a positive and inclusive working environment and ensuring we have diversity of people and views. We also recognise that this is important for our business success – a more diverse workforce will enable us to better reflect and understand the world we research and ultimately deliver better research and insight to our clients.
About Us
Ipsos is one of the world\’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we\’re proud to share we\’ve received our Great Place to Work Certification in 2022 & 2023!
About the Team
The Brand Health Tracking Service Line helps clients manage their in-market brands in terms of monitoring health and making sure they are on the right course. Clients have their own sales data, we provide them with brand affinity data to understand how people feel about the brand and its competitors longitudinally.
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Research Director -BHT employer: Ipsos
Contact Detail:
Ipsos Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Research Director -BHT
✨Tip Number 1
Familiarise yourself with the latest trends in brand health tracking and analytics. This will not only help you understand the industry better but also allow you to engage in meaningful conversations during interviews, showcasing your knowledge and passion for the field.
✨Tip Number 2
Network with professionals in the market research and consulting sectors. Attend industry events or webinars where you can meet potential colleagues or clients. Building these connections can provide valuable insights and may even lead to referrals for the Research Director position.
✨Tip Number 3
Prepare to discuss your leadership style and experiences in managing teams. Be ready to share specific examples of how you've successfully led projects or developed team members, as this role requires strong team leadership and development skills.
✨Tip Number 4
Research Ipsos' recent projects and case studies related to brand health tracking. Understanding their approach and successes will enable you to tailor your discussions and demonstrate how your experience aligns with their goals and values during the interview process.
We think you need these skills to ace Research Director -BHT
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in leadership, brand tracking, and client relationship management. Use specific examples that demonstrate your ability to drive growth and deliver strategic insights.
Craft a Compelling Cover Letter: In your cover letter, express your passion for market research and your understanding of the Brand Health Tracking business. Mention how your skills align with the job requirements and how you can contribute to the company's success.
Showcase Your Analytical Skills: Provide examples of how you've used analytical thinking to solve complex brand problems. Highlight any experience you have with data analysis and insight development, as these are crucial for the role.
Prepare for Interviews: If invited for an interview, be ready to discuss your previous experiences in detail. Prepare to talk about your approach to client conversations, proposal development, and team leadership, as well as how you embody the company's values.
How to prepare for a job interview at Ipsos
✨Showcase Your Leadership Experience
As a Research Director, you'll need to demonstrate your extensive leadership experience. Prepare examples of how you've successfully led teams and managed client relationships in previous roles, highlighting your ability to drive growth and deliver results.
✨Understand Brand Tracking Methodologies
Familiarise yourself with brand tracking methodologies and consumer insights approaches. Be ready to discuss how you've applied these techniques in past projects and how they can benefit the company’s clients.
✨Prepare for Strategic Conversations
Expect to engage in senior-level discussions about brand performance and growth opportunities. Practice articulating strategic recommendations based on data analysis, and be prepared to answer questions about how you would approach client conversations.
✨Demonstrate Innovation in Research Approaches
Highlight your ability to develop innovative research strategies and implement new technologies. Share specific examples of how you've embraced creativity in your work and how it has led to successful outcomes for clients.
