At a Glance
- Tasks: Dive deep into data, solve complex problems, and generate actionable insights.
- Company: Join Ipsos, a leader in audience measurement with a collaborative culture.
- Benefits: Enjoy 25 days annual leave, flexible working, and professional development opportunities.
- Other info: Hybrid work model with a commitment to diversity and inclusion.
- Why this job: Make a real-world impact by analysing online behaviour and influencing media strategies.
- Qualifications: Experience in data analysis, proficiency in SQL and Python, and strong teamwork skills.
The predicted salary is between 35000 - 45000 £ per year.
Make your mark at Ipsos. Ipsos’s Audience Measurement team is recruiting a Data Analyst. If you are a self-starter who loves to dive deep into data, solve complex problems, and see your analysis make a real-world impact, this is the perfect opportunity for you. You will be empowered to manage your own tasks and explore data, all while being a vital part of a collaborative and forward-thinking team.
This role sits in Ipsos’s Audience Measurement team that uses a deep understanding of people to make sense of audiences and how they consume media. We use these insights to influence media strategy, helping clients to answer crucial questions, such as how to target audiences, maximise attention across platforms, enhance audience experience, and demonstrate or increase audience value.
This is a fantastic opportunity to work on our flagship digital audience measurement tool. It is a unique opportunity that empowers you to work autonomously. You will be working on UKOM, the UK body for online audience measurement, which appointed Ipsos as the new supplier of the UK industry standard for online audience measurement. The new approach, Ipsos iris, has a single-source high quality nationally representative panel at its heart and will provide the industry with an unrivalled understanding of online behaviour across PC, smartphone and tablet.
We are looking for a curious and proactive Data Analyst to join the Ipsos iris team, the industry standard for online audience measurement in the UK. In this role, you are expected to turn our rich, large-scale data into actionable insights that drive business decisions. You will be a key player in understanding our user’s online behaviour, uncover trends, patterns, and stories that will provide value for our clients.
On a day to day basis you will be:
- Using your Python and SQL coding skills
- Conducting custom data analysis, pulling the data from BigQuery and Google Cloud.
- Analysing data collected from different measurement resources
- Understanding the data workflow and the sources of data
- Carrying out data analysis, interpreting trends and creating compelling storytelling (using the data)
- Generating insights and reports generation
- Daily and monthly validation within the deadline
- Coordinating between the teams – especially between commercial and data science teams to prevent any delays in providing data and communication to the clients
About you:
Essential Criteria:
- A background and similar experience in a market research agency.
- Solid experience in data analysis, with a strong focus on data quality investigations and issue resolution.
- Skilled in deep-dive user behaviour analysis, including funnel analysis, cohort studies, user segmentation, and demographic analysis to uncover actionable insights.
- High proficiency in leveraging SQL (BigQuery) and Python to explore, clean, and analyse very large datasets.
- Practical experience using AI-powered tools for research, data analysis, and automation to enhance efficiency and depth of insight.
- Strong Excel skills for data manipulation and ad-hoc analysis.
- Proven ability to translate complex data problems and analytical results into clear, actionable recommendations for internal stakeholders.
- Experience creating compelling data visualisations and reports to communicate findings effectively.
- A proactive and autonomous mindset, with the ability to identify and pursue impactful analytical questions without direct supervision.
- Excellent teamwork skills combined with the self-starting discipline to manage your own priorities and tasks.
- Knowledge of APIs and data collection/market research principles.
Benefits:
We offer a comprehensive benefits package designed to support you as an individual. Our standard benefits include 25 days annual leave, pension contribution, income protection and life assurance. In addition, there are a range of health & wellbeing, financial benefits and professional development opportunities. We realise you may have commitments outside of work and will consider flexible working applications - please highlight what you are looking for when you make your application. We have a hybrid approach to work and ask people to be in the office or with clients for 3 days per week.
We are committed to equality, treating people fairly, promoting a positive and inclusive working environment and ensuring we have diversity of people and views. We recognise that this is important for our business success - a more diverse workforce will enable us to better reflect and understand the world we research and ultimately deliver better research and insight to our clients.
We are proud to be a member of the Disability Confident scheme, certified as Level 1 Disability Confident Committed. We are dedicated to providing an inclusive and accessible recruitment process.
Data Analyst - Market Research Audience Measurement in London employer: Ipsos
Ipsos is an exceptional employer that fosters a collaborative and innovative work culture, empowering Data Analysts to take ownership of their projects while making a tangible impact in the field of audience measurement. With a comprehensive benefits package, including flexible working options and a commitment to professional development, employees are supported in achieving both personal and career growth. Located in a vibrant environment, Ipsos values diversity and inclusion, ensuring that all voices are heard and respected, which enhances the overall workplace experience.
StudySmarter Expert Advice🤫
We think this is how you could land Data Analyst - Market Research Audience Measurement in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your data analysis skills. Use real examples from your past work to demonstrate how you've turned data into actionable insights.
✨Tip Number 3
Don’t just apply and wait! Follow up on your applications with a friendly email. It shows your enthusiasm and keeps you on their radar. Plus, it’s a great way to ask if they need any more info from you.
✨Tip Number 4
Check out our website for the latest job openings. We’re always looking for curious minds like yours to join our team. Applying directly through us gives you a better chance to stand out!
We think you need these skills to ace Data Analyst - Market Research Audience Measurement in London
Some tips for your application 🫡
Show Your Data Passion:When writing your application, let your enthusiasm for data shine through! Share specific examples of how you've tackled complex data problems and the impact your insights have had. We want to see that you’re not just skilled, but genuinely excited about what you do.
Tailor Your Skills:Make sure to highlight your experience with Python, SQL, and any AI tools you've used. We love seeing how you’ve applied these skills in real-world scenarios, so don’t hold back on the details! Tailoring your application to match our needs will definitely catch our eye.
Craft a Compelling Story:Your application is your chance to tell us your story. Use it to weave together your experiences and how they relate to the role. We appreciate clear, actionable recommendations, so if you can demonstrate how your past work has led to impactful decisions, that’s a big plus!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and keen to join our team at Ipsos!
How to prepare for a job interview at Ipsos
✨Know Your Data Tools
Make sure you brush up on your Python and SQL skills before the interview. Be ready to discuss how you've used these tools in past projects, especially for data analysis and generating insights. This will show that you're not just familiar with the tools, but that you can apply them effectively.
✨Showcase Your Problem-Solving Skills
Prepare examples of complex problems you've solved using data analysis. Think about specific instances where your insights led to actionable recommendations. This will demonstrate your ability to turn data into meaningful stories that drive business decisions.
✨Understand the Audience Measurement Landscape
Familiarise yourself with the current trends in audience measurement and how Ipsos's approach stands out. Being able to discuss industry standards and how they relate to the role will show your genuine interest and understanding of the field.
✨Emphasise Team Collaboration
Since this role involves coordinating between teams, be prepared to talk about your teamwork experiences. Highlight how you've successfully collaborated with others, particularly in a data-driven environment, to achieve common goals. This will illustrate your ability to work autonomously while still being a team player.
