At a Glance
- Tasks: Dive deep into data, solve complex problems, and generate actionable insights.
- Company: Join Ipsos, a leading global research company with a collaborative culture.
- Benefits: Enjoy 25 days annual leave, flexible working, and professional development opportunities.
- Other info: Be part of a diverse team committed to equality and inclusivity.
- Why this job: Make a real-world impact with cutting-edge audience measurement tools.
- Qualifications: Experience in data analysis, SQL, Python, and a proactive mindset.
The predicted salary is between 35000 - 45000 £ per year.
Make your mark at Ipsos. Ipsos’s Audience measurement team is recruiting a Data Analyst. If you are a self-starter who loves to dive deep into data, solve complex problems, and see your analysis make a real-world impact, this is the perfect opportunity for you. You will be empowered to manage your own tasks and explore data, all while being a vital part of a collaborative and forward-thinking team.
This is a fantastic opportunity to work on our flagship digital audience measurement tool. It is a unique opportunity that empowers you to work autonomously. You will be working on UKOM, the UK body for online audience measurement, which appointed Ipsos as the new supplier of the UK industry standard for online audience measurement. The new approach, Ipsos iris, has a single-source high quality nationally representative panel at its heart and will provide the industry with an unrivalled understanding of online behaviour across PC, smartphone and tablet.
The role involves turning our rich, large-scale data into actionable insights that drive business decisions. You will be a key player in understanding our user’s online behaviour, uncovering trends, patterns, and stories that will provide value for our clients.
On a Day To Day Basis You Will Be:
- Using your Python and SQL coding skills
- Conducting custom data analysis, pulling the data from Big query and Google Cloud.
- Analyzing data collected from different measurement resources
- Understanding the data workflow and the sources of data
- Carrying out data analysis, interpreting trends and creating compelling storytelling (using the data)
- Generating insights and reports generation
- Daily and monthly validation within the deadline
- Coordinating between the teams – especially between commercial and data science teams to prevent any delays in providing data and communication to the clients
About You:
Essential Criteria
- A Background and similar experience in a market research agency.
- Solid experience in data analysis, with a strong focus on data quality investigations and issue resolution.
- Skilled in deep-dive user behaviour analysis, including funnel analysis, cohort studies, user segmentation, and demographic analysis to uncover actionable insights.
- High proficiency in leveraging SQL (BigQuery) and Python to explore, clean, and analyse very large datasets.
- Practical experience using AI-powered tools for research, data analysis, and automation to enhance efficiency and depth of insight.
- Strong Excel skills for data manipulation and ad-hoc analysis.
- Proven ability to translate complex data problems and analytical results into clear, actionable recommendations for internal stakeholders.
- Experience creating compelling data visualisations and reports to communicate findings effectively.
- A proactive and autonomous mindset, with the ability to identify and pursue impactful analytical questions without direct supervision.
- Excellent teamwork skills combined with the self-starting discipline to manage your own priorities and tasks.
- Knowledge of APIs and data collection/market research principles.
Benefits
We offer a comprehensive benefits package designed to support you as an individual. Our standard benefits include 25 days annual leave, pension contribution, income protection and life assurance. In addition, there are a range of health & wellbeing, financial benefits and professional development opportunities. We realise you may have commitments outside of work and will consider flexible working applications - please highlight what you are looking for when you make your application. We have a hybrid approach to work and ask people to be in the office or with clients for 3 days per week.
About Us
Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject‑matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work! We are committed to equality, treating people fairly, promoting a positive and inclusive working environment and ensuring we have diversity of people and views. We recognise that this is important for our business success - a more diverse workforce will enable us to better reflect and understand the world we research and ultimately deliver better research and insight to our clients. We are proud to be a member of the Disability Confident scheme, certified as Level 1 Disability Confident Committed. We are dedicated to providing an inclusive and accessible recruitment process.
Data Analyst - Market Research Audience Measurement employer: Ipsos
Ipsos is an exceptional employer that fosters a collaborative and innovative work culture, empowering Data Analysts to take ownership of their projects while contributing to impactful audience measurement initiatives. With a comprehensive benefits package, including flexible working options and professional development opportunities, Ipsos prioritises employee well-being and growth, making it an ideal place for those seeking meaningful and rewarding careers in market research.
StudySmarter Expert Advice🤫
We think this is how you could land Data Analyst - Market Research Audience Measurement
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those at Ipsos. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! If you've got a portfolio of data analysis projects or visualisations, make sure to share them during interviews. It’s a great way to demonstrate your expertise and passion for data.
✨Tip Number 3
Prepare for the interview by diving deep into Ipsos's work and their audience measurement tools. Knowing the ins and outs of their projects will help you stand out as a candidate who’s genuinely interested.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team.
We think you need these skills to ace Data Analyst - Market Research Audience Measurement
Some tips for your application 🫡
Show Your Data Passion:When you're writing your application, let your enthusiasm for data shine through! Share specific examples of how you've tackled complex data problems in the past and what insights you uncovered. We want to see that you're not just skilled, but genuinely excited about diving deep into data.
Tailor Your Application:Make sure to customise your application to highlight your experience with Python, SQL, and any relevant market research skills. We love seeing how your background aligns with our needs, so don’t hesitate to draw connections between your past roles and the responsibilities of this position.
Be Clear and Concise:While we appreciate detail, clarity is key! Use straightforward language to explain your experiences and insights. Avoid jargon unless it’s necessary, and make sure your application flows well. We want to easily understand your journey and how you can contribute to our team.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Ipsos and what we stand for before you hit send!
How to prepare for a job interview at Ipsos
✨Know Your Data Tools
Make sure you brush up on your Python and SQL skills before the interview. Be ready to discuss how you've used these tools in past projects, especially for data analysis and cleaning. Showing that you can handle large datasets will definitely impress them!
✨Showcase Your Analytical Mindset
Prepare examples of how you've turned complex data into actionable insights. Think about specific instances where your analysis led to real-world impact. This will demonstrate your ability to think critically and solve problems, which is key for a Data Analyst role.
✨Understand the Company’s Goals
Familiarise yourself with Ipsos and their audience measurement tools, particularly the Ipsos iris. Knowing their approach and how they gather insights will help you align your answers with their objectives during the interview.
✨Emphasise Team Collaboration
Since the role involves coordinating between teams, be prepared to discuss your teamwork experiences. Share how you've successfully collaborated with others, especially in a data-driven environment, to prevent delays and enhance communication.
