Job Spec: This is a key role for Channel Performance as a senior sales leader who generates and converts revenue, accountable for creating, qualifying and winning new business opportunities that drive profitable growth for Channel Performance. You will build senior client relationships, identify commercial opportunities, lead winning proposals and convert a strong pipeline into sustainable revenue and act as a visible Ipsos ambassador, representing our capabilities in the market, developing strategic partnerships and strengthening our position as a leading provider of customer experience and mystery shopping solutions. You will use thought leadership and innovation to raise the profile of Channel Performance and help make us famous. This role is offered on a hybrid basis with 3 days in our Milton Keynes/St Albans/London office and the rest from home.
Day to Day
- Deliver revenue, margin and pipeline targets.
- Identify and win new business opportunities.
- Build relationships with senior decision-makers across target sectors.
- Qualify and prioritise opportunities using a structured sales approach.
- Lead commercial negotiations and contract discussions.
- Develop growth plans for key prospects and accounts.
- Maintain accurate sales forecasts and CRM records.
- Identify emerging client needs and market opportunities.
- Represent Ipsos at industry events and networking opportunities.
- Use AI and sales tools to improve prospecting and proposal effectiveness.
Success Criteria
- Consistently achieves or exceeds annual revenue targets.
- Maintains a healthy qualified pipeline of future opportunities.
- Delivers growth from both new logos and existing client expansion.
- Develops senior client relationships that lead to long‑term partnerships.
- Increases awareness and market profile of Channel Performance services.
To be successful in this role you will need the following skills and experience
- Proven success in winning new business and exceeding sales targets.
- Strong pipeline generation and opportunity management skills.
- Commercially focused, with experience developing profitable client solutions.
- Able to engage and influence senior stakeholders and C‑suite clients.
- Experienced in consultative selling, negotiation and contract management.
- Excellent communication, presentation and relationship‑building skills.
- Data‑driven approach to sales forecasting and performance management.
- Strong knowledge of market research and customer experience methodologies, including mystery shopping.
Desirable Criteria: These are the skills that would add value to the role but are not critical. If you have them, we'd love to hear about them
- Proven ability of managing and delivering projects to timescale and budgets without supervision.
- Ability to think innovatively to create new offerings.
- Curiosity and drive to support a business to move into new areas.
- Interest in developing junior members of the team to fulfil their potential.
- Demonstrated use of AI tools to improve prospecting, proposal development, market intelligence and sales productivity.
- Experience using modern CRM, sales intelligence and automation platforms.
Behaviours: A successful candidate will demonstrate the following behaviours
- Commercial thinking
- Growth mindset
- Self starter
- Resilience, flexibility and agility
- Creative thinking
- Motivation and self‑awareness
- Empathy and active listening
- Curiosity and lifelong learning
- Service orientation and customer service
- Talent Management
- Leadership and social influence
- Results orientation
- Strategic relationship building
- Influencing and negotiation
- Curiosity about client businesses.
The Channel Performance Service Line is home to the largest mystery shopping agency in the world
- We complete over one million shops every year in 100+ countries across all industry segments and organization sizes.
- We also offer Geolocation Surveys, Site Audits & Installations, and foundational research within our portfolio of services.
- Our purpose is to help our clients improve their business performance across all channels in which they serve their customers – brick and mortar retail, digital e‑commerce, and contact centres.
- We do this by helping them size channel opportunities, measure the delivery of brand promises, and drive compliance and sales conversion across these channels.
- Ipsos is one of the world's largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full‑service research organization for four consecutive years.
- With over 75 different data‑driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject‑matter experts from around the world, combining thematic and technical experts to deliver top‑quality research and insights.
- Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets.
- And we are proud of our continuous efforts in making Ipsos the best place to work.
Benefits
- We offer a comprehensive benefits package designed to support you as an individual. Our standard benefits include 25 days annual leave, pension contribution, income protection and life assurance. In addition, there are a range health & wellbeing, financial benefits and professional development opportunities.
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Growth Director - Channel Performance in Milton Keynes employer: Ipsos S.A.
Ipsos is an exceptional employer that fosters a collaborative and innovative work culture, particularly within the dynamic field of audience measurement. Employees benefit from comprehensive training and development opportunities, ensuring continuous growth in their careers while working alongside talented professionals in a data-driven environment. Located in the UK, Ipsos offers a unique chance to contribute to cutting-edge research initiatives that shape industry standards, making it a rewarding place for those seeking meaningful employment.
