Market Research Apprentice - Custom Media

Are you driven by data and passionate about insights? We are a leading global market research company, enabling organisations to make smarter, bolder, and faster decisions. You will join a passionate team of around 60 specialist media researchers, with a diverse set of skills, backgrounds, interests and experiences to learn from. We work with many of the world’s most famous media, entertainment and technology brands to help them to better understand, reach, engage and demonstrate the value of their audiences. We focus on all forms of media and have a special interest in AI and emerging tech, gaming, social media, programme appreciation, sports, Gens Z and Alpha, B2B, audience representation – and more!

As part of a team, you will use this research to tell compelling, evidence-based stories that answer clients’ business questions and support them in navigating the evolving media landscape.

The Role

In this role, you’ll work with data, understanding and interpreting it to make a real impact. Your focus will be on what the data means, showing your findings to clients and crafting insights-led stories that drive their business decisions. You’ll be able to answer key questions like, 'How does our research have an impact on the client’s business?', 'How can they use this information to refine their strategy?', and 'What could these changes mean for them financially?'

• Collaborate with team members to set up research projects, liaise with suppliers, and work with clients.
• Design questionnaires, write table specifications, and check and interpret data (quantitative).
• Draft discussion guides, support on moderation, contribute to brainstorms and analysis (qualitative).
• Provide updates to clients, design reports, analyse data and support debriefs.
• Gain exposure to the entire project life cycle, from taking client briefs to managing timelines and costings, developing materials, and ensuring quality control.
• Help us think about how we can deliver our conclusions and recommendations in an engaging and creative way.
• Have the opportunity to work across a range of client projects.

About You

We encourage diversity of thought so we look for candidates who are as diverse as the societies, markets and people we work with.

• An analytical and problem-solving mindset, focused on not only interpreting data but also understanding the 'why' behind insights.
• Effective communication and storytelling skills, the ability to derive actionable insights from data and present them in a clear and engaging way for diverse audiences.
• Commercial awareness and client-focused mindset, with a genuine passion in understanding client needs and delivering impactful, value-driven solutions.
• A curiosity and learning agility that fosters exploration of new ideas and openness to understanding changing trends.
• Creativity and innovation to think outside the box and bring fresh, impactful ideas to life.
• Embraces collaboration and teamwork, working effectively with others and valuing diverse perspectives to build on colleagues' strengths.
• Strong organisational and attention to detail skills, with a commitment to accuracy and integrity in every task.
• A focus on self-awareness and a growth mindset, driven to succeed and make a real impact, with a willingness to reflect, learn, and grow.
• An aptitude for leveraging AI tools and techniques to enhance research and insights, in line with Ipsos' standards and policies.

Along with…

• The unrestricted right to work in the UK.
• A minimum five GCSEs (including Maths at grade C (4) or above and English Language at C (4) or above) and a minimum of CCC at A Level or equivalent (not including General Studies).

Why Ipsos

As a Market Research Apprentice at Ipsos 80% of your time will be spent in work, with 20% studying. You will study the Level 4 applied Market Research standard. Alongside work, your part-time study will equip you with the knowledge, skills and behaviours to become a professional researcher by the end of the 2-year programme. After completing the apprenticeship, you will be eligible for a permanent position and promotion to further your career at Ipsos.

At Ipsos, we are committed to investing in your development, and to offering you comprehensive support and guidance throughout the programme, empowering you to build a successful and fulfilling career. You will have the chance to meet apprentices and graduates across the business and work on projects together, building a global network and fostering teamwork and innovation.

We are committed to equality, treating people fairly, promoting a positive and inclusive working environment and ensuring we have diversity of people and views. We recognise that this is important for our business success – a more diverse workforce will enable us to better reflect and understand the world we research and ultimately deliver better research and insight to our clients. We are proud to be a member of the Disability Confident scheme, certified as a Level 2 Disability Confident Employer. We provide an inclusive and accessible recruitment process.