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- Tasks: Lead brand health tracking accounts and drive growth through strategic insights and client relationships.
- Company: Ipsos is a global leader in market research, helping brands gain competitive advantage.
- Benefits: Enjoy hybrid working, 25 days annual leave, private healthcare, and flexible benefits tailored to you.
- Why this job: Make a real impact on leading brands while developing your leadership skills in a dynamic environment.
- Qualifications: Extensive leadership experience in market research with a strong understanding of brand tracking methodologies.
- Other info: Ipsos values diversity and offers a positive, inclusive workplace culture.
The predicted salary is between 60000 - 84000 £ per year.
Research Director – Brand Health Tracking
Join to apply for the Research Director – Brand Health Tracking role at Ipsos in the UK
Research Director – Brand Health Tracking
4 days ago Be among the first 25 applicants
Join to apply for the Research Director – Brand Health Tracking role at Ipsos in the UK
Direct message the job poster from Ipsos in the UK
In this role you\’ll join the Brand & Comms team, a community of researchers whose mission is to help some of the world\’s leading brands create competitive advantage with their brand strategy and advertising. Your leadership will directly contribute to your clients\’ success, as well as to the growth of our team.
You will be responsible for leading accounts and driving growth within our Brand Health Tracking business. This will include leading pitches, writing proposals, and owning 2 or 3 of our largest client relationships. You will build up and manage a portfolio of clients, being responsible for delivery, account retention and further account growth.
Your impact will be felt by ensuring we continue to deliver exceptional work on existing accounts, delighting and winning repeat business, while also expanding our ever-growing client base.
You\’re a leader with a strong commercial mindset and truly embody the Ipsos Director behaviours, making a meaningful contribution to both client success and our team\’s continued growth trajectory.
Day to day
These are the types of things you can expect to be doing during your day to day, although as Ipsos is a dynamic organisation , this may vary as different opportunities arise:
- Strategic Client Conversations: Conduct senior-level client meetings and calls to discuss brand performance insights, strategic recommendations, and growth opportunities
- Data Analysis & Insight Development: Review brand health data, identify key trends and actionable insights, and develop strategic recommendations that drive measurable business impact for clients
- Portfolio Management: Review account performance metrics, profitability analysis, and growth pipeline development, ensuring each account meets or exceeds revenue and margin targets
- Team Leadership & Development: Lead account teams, provide coaching and guidance on analytical challenges, and conduct regular 1:1s with direct reports to drive performance and career development
- Proposal Development & Pitching: Write compelling proposals for new business opportunities, develop innovative research approaches, and present to prospective clients
This role offers hybrid working from our London office 3 days per week and the rest from home.
About You
Background:
These are the areas of knowledge and expertise that matter most for this role.
- Extensive leadership experience in a commercial, consulting, or market research environment with proven track record in brand tracking and brand equity research
- Personal mastery and comprehensive understanding of brand tracking methodologies, brand equity frameworks, and consumer insights approaches
- Demonstrated ability to manage delivery of strategic brand insights and analytics projects
- Proven track record of building deep client relationships and serving as trusted advisor to senior marketing leadership
- Project team leadership experience managing and developing research professionals across multiple seniority levels
Skills:
A good understanding of research techniques and their applications within organisations
- Innovation leadership in developing new research approaches and implementing emerging technologies for brand measurement
- Business development capabilities including leading pitches, writing proposals, and coordinating new business activities
- Culture building – proven ability to establish culture of continuous learning and collaboration
- Clear and effective written and verbal communication skills with ability to present insights to C-suite audiences and exemplify company values
Behaviours:
These are the areas of knowledge and expertise that matter most for this role.
- Analytical thinking – Gets to the heart of complex brand problems quickly with clear analytical thinking and data-driven decision making
- Flexibility, agility and grit – Leads, decides on and initiates action while adapting quickly to changing client priorities and market conditions
- Creative thinking – Strong at formulating innovative strategies and embracing new concepts that differentiate our brand tracking solutions
- Empathy and active listening – Puts people first; works effectively with individuals, teams, clients and employees to build trusted advisor relationships
- Service orientation and customer service – Delivers results and meets client expectations while consistently exceeding service standards
Additionally, please refer to Our Values for further information regarding the behavioural values that you will embody.
What is in it for me?
Ipsos UK offer an attractive basic salary and a rewards package including 25 days annual leave, a pension scheme and a great range of flexible benefits to suit your personal needs. For roles at Research Manager level and above we also offer private healthcare.
In addition to this we have a fantastic Learning & Development offer delivered through a mix of face to face, online or on-demand; you can read more by clicking here.
We realise you may have commitments outside of work and will consider flexible working applications – please highlight what you are looking for when you make your application.
Ipsos is committed to equality, treating people fairly, promoting a positive and inclusive working environment and ensuring we have diversity of people and views. We also recognise that this is important for our business success – a more diverse workforce will enable us to better reflect and understand the world we research and ultimately deliver better research and insight to our clients.
Seniority level
- Seniority levelDirector
Employment type
- Employment typeFull-time
Job function
- Job functionResearch
- IndustriesMarket Research
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Research Director - Brand Health Tracking employer: Ipsos in the UK
Contact Detail:
Ipsos in the UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Research Director - Brand Health Tracking
✨Tip Number 1
Network with professionals in the market research field, especially those who have experience in brand health tracking. Attend industry events or webinars where you can connect with potential colleagues or clients, as personal connections can often lead to job opportunities.
✨Tip Number 2
Familiarise yourself with the latest trends and methodologies in brand tracking and consumer insights. Being well-versed in current practices will not only boost your confidence but also demonstrate your commitment to staying ahead in the field during interviews.
✨Tip Number 3
Prepare to discuss specific case studies or examples from your past experiences that showcase your leadership skills and ability to drive growth in client relationships. Tailoring your stories to align with Ipsos' values and mission can make a strong impression.
✨Tip Number 4
Engage with Ipsos on social media platforms like LinkedIn. Comment on their posts or share relevant content to increase your visibility and show your interest in the company. This proactive approach can help you stand out to recruiters.
We think you need these skills to ace Research Director - Brand Health Tracking
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand tracking and leadership roles. Use specific examples that demonstrate your ability to manage client relationships and deliver strategic insights.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand health tracking and how your skills align with the role. Mention your understanding of Ipsos' values and how you can contribute to their mission.
Showcase Analytical Skills: Provide examples of how you've used analytical thinking to solve complex brand problems. Highlight any innovative research approaches you've developed or implemented in previous roles.
Prepare for Interviews: If invited for an interview, be ready to discuss your experience in detail. Prepare to talk about specific projects where you've led teams, managed client accounts, and delivered impactful insights.
How to prepare for a job interview at Ipsos in the UK
✨Showcase Your Leadership Experience
As a Research Director, you'll need to demonstrate your extensive leadership experience. Be prepared to discuss specific examples of how you've led teams and managed client relationships in previous roles, highlighting your ability to drive growth and deliver results.
✨Understand Brand Health Tracking Methodologies
Familiarise yourself with brand tracking methodologies and consumer insights approaches. During the interview, be ready to explain how you have applied these techniques in past projects and how they can benefit Ipsos' clients.
✨Prepare for Strategic Client Conversations
Since the role involves conducting senior-level client meetings, practice discussing brand performance insights and strategic recommendations. Think about how you would approach these conversations and what key insights you would want to share.
✨Demonstrate Analytical Thinking
Analytical thinking is crucial for this position. Prepare to discuss how you've tackled complex brand problems in the past, using data-driven decision-making to achieve measurable business impact for your clients.
