Ipsos

Ipsos is a global market research and consulting firm headquartered in the UK, renowned for its commitment to delivering high-quality insights and data-driven solutions. Established in 1975, Ipsos has grown to become one of the largest research companies in the world, operating in over 90 countries.

The company specializes in various areas including opinion polling, social research, marketing research, and media measurement. Ipsos is dedicated to understanding consumer behaviour and providing actionable insights that help businesses make informed decisions.

With a strong emphasis on innovation, Ipsos employs advanced methodologies and cutting-edge technology to gather and analyse data. The firm prides itself on its ability to adapt to the ever-changing market landscape, ensuring that its clients remain competitive.

Core Activities:

• Market Research: Conducting comprehensive studies to understand market trends and consumer preferences.
• Opinion Polling: Gathering public opinion on various issues to inform policy and decision-making.
• Social Research: Investigating social issues and behaviours to provide insights for non-profit organisations and governments.
• Media Measurement: Analyzing media consumption patterns to help clients optimize their advertising strategies.

At Ipsos, the vision is to be the most trusted source of information and insights, enabling clients to navigate complex challenges with confidence. The company values integrity, collaboration, and excellence, striving to build long-lasting relationships with its clients based on trust and mutual respect.

Through its diverse range of services and global reach, Ipsos continues to set the standard for quality in market research, making it a preferred partner for businesses seeking to enhance their understanding of the market.