At a Glance
- Tasks: Lead marketing strategies for Rare Disease products and drive brand performance.
- Company: Join a dynamic pharmaceutical company focused on innovative healthcare solutions.
- Benefits: Hybrid working model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with cross-functional teams and global stakeholders.
- Why this job: Make a real impact on patients' lives while shaping the future of rare disease treatments.
- Qualifications: Experience in pharmaceutical marketing and strong leadership skills required.
The predicted salary is between 60000 - 80000 € per year.
We are seeking a Senior Brand Manager to lead the growth of our Rare Disease portfolio. This is a pivotal leadership role within the Rare Disease Business Unit, responsible for developing and executing impactful marketing strategies to maximise brand performance and deliver meaningful outcomes for patients. You will work collaboratively across cross‑functional teams and with global stakeholders to ensure strong alignment and drive business success in a high‑performing environment.
Key Responsibilities
- Driving Brand Performance
- Develop and deliver effective brand strategies across Rare Disease products
- Lead multi-disciplinary teams to drive execution and achieve results
- Anticipate market challenges and implement robust action plans in collaboration with the Business Unit Director
- Strategic Brand Leadership
- Lead long-term (5-year) strategy and annual operational planning
- Act as the internal “brand champion” and point of expertise
- Monitor performance and ensure strong return on investment across initiatives
- Conduct competitor benchmarking and adapt strategy accordingly
- Drive accurate forecasting, demand planning, and financial management
- Customer & Market Focus
- Build strong relationships with clinical teams and external stakeholders
- Develop networks with key opinion leaders, patient groups, and industry bodies
- Shape and influence market access, patient pathways, and prescribing environments
- Maintain deep understanding of NHS systems, payment flows, and regulatory bodies (MHRA, ABPI, SMC, AWMSG)
- Sales & Cross‑Functional Leadership
- Partner closely with Sales to strengthen field execution and impact
- Influence global campaigns using local insights
- Lead training strategies to ensure field teams are equipped for success
- Drive alignment and collaboration across Medical, Value & Access, Sales, and broader teams
- Stakeholder & Project Leadership
- Lead cross‑functional teams and brand planning processes
- Ensure alignment and ownership across key stakeholders
- Manage external agencies and optimise partnerships
About You
Qualifications & Experience
- Life sciences degree (or similar)
- ABPI certification (desirable)
- Significant pharmaceutical marketing experience (typically 4–7+ years) in brand management
- Proven experience managing a brand
- Experience in pre‑launch and/or launch environments (desirable)
- Exposure to high‑cost specialist medicine markets (desirable)
- Rare disease or hepatology experience (preferred)
Skills & Capabilities
- Strong commercial acumen with the ability to analyse data and make decisions
- Excellent organisational, planning, and project management skills
- Strong communication and stakeholder engagement abilities
- Creative, proactive, and results‑focused approach
- Solid understanding of the UK healthcare and pharmaceutical environment
Additional Information
- London based and hybrid working model (60% on site in line with Ipsen's hybrid policy).
- Up to 20% travel required
- Key internal stakeholders include Medical, Value & Access, Sales, Finance, Regulatory, and Global teams
- External engagement with healthcare professionals, payers, and opinion leaders
Why Join
This is an exciting opportunity to play a key role in a growing Rare Disease business, shaping strategy, driving innovation, and making a tangible impact on patients’ lives.
Senior Brand Manager – Rare Diseases employer: Ipsen
Ipsen is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation within the Rare Disease Business Unit. With a strong focus on employee growth, you will have the opportunity to lead impactful marketing strategies while working alongside cross-functional teams in a hybrid environment based in London. Join us to make a meaningful difference in patients' lives and thrive in a high-performing setting that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager – Rare Diseases
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work in rare diseases. Attend relevant events or webinars and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its products thoroughly. Understand their brand strategies and recent developments in the rare disease space. This will help you showcase your knowledge and passion during the interview.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Senior Brand Manager. Highlight your achievements in brand management and how you can drive performance in a high-performing environment.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team and making an impact in the rare disease sector.
We think you need these skills to ace Senior Brand Manager – Rare Diseases
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Brand Manager role. Highlight your experience in brand management, especially in rare diseases or similar fields. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about rare diseases and how you can drive brand performance. Be specific about your achievements and how they relate to the role.
Showcase Your Teamwork Skills:Since this role involves leading cross-functional teams, make sure to highlight your collaboration skills. Share examples of how you've worked with different departments to achieve results in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Ipsen
✨Know Your Brand Inside Out
Before the interview, dive deep into the Rare Disease portfolio. Understand the products, their market positioning, and recent developments. This will not only show your passion but also help you articulate how you can drive brand performance effectively.
✨Showcase Your Leadership Skills
Prepare examples of how you've led cross-functional teams in the past. Highlight specific instances where your strategic thinking and project management skills made a difference. This is crucial for a role that requires collaboration across various departments.
✨Understand the Market Landscape
Familiarise yourself with the current trends in rare diseases and the UK healthcare system. Be ready to discuss how you would approach market access and patient pathways, as well as how you can influence prescribing environments.
✨Engage with Stakeholders
Think about how you would build relationships with key opinion leaders and external stakeholders. Prepare to discuss your strategies for engaging with clinical teams and patient groups, as this will be vital for driving brand success.
