At a Glance
- Tasks: Lead marketing strategies for Rare Disease products and drive brand performance.
- Company: Ipsen Ltd, a global biopharmaceutical company focused on transformative medicines.
- Benefits: Hybrid working model, competitive salary, and a culture of collaboration and inclusion.
- Other info: Join a diverse team committed to inclusion and professional growth.
- Why this job: Make a real impact on patients' lives while shaping innovative strategies in a growing business.
- Qualifications: Experience in pharmaceutical marketing and strong commercial acumen required.
The predicted salary is between 60000 - 80000 € per year.
About Ipsen: Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavour every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!
About the Role: We are seeking a Senior Brand Manager to lead the growth of our Rare Disease portfolio. This is a pivotal leadership role within the Rare Disease Business Unit, responsible for developing and executing impactful marketing strategies to maximise brand performance and deliver meaningful outcomes for patients. You will work collaboratively across cross-functional teams and with global stakeholders to ensure strong alignment and drive business success in a high-performing environment.
Key Responsibilities
- Driving Brand Performance
- Develop and deliver effective brand strategies across Rare Disease products
- Lead multi-disciplinary teams to drive execution and achieve results
- Anticipate market challenges and implement robust action plans in collaboration with the Business Unit Director
- Strategic Brand Leadership
- Lead long-term (5-year) strategy and annual operational planning
- Act as the internal “brand champion” and point of expertise
- Monitor performance and ensure strong return on investment across initiatives
- Conduct competitor benchmarking and adapt strategy accordingly
- Drive accurate forecasting, demand planning, and financial management
- Customer & Market Focus
- Build strong relationships with clinical teams and external stakeholders
- Develop networks with key opinion leaders, patient groups, and industry bodies
- Shape and influence market access, patient pathways, and prescribing environments
- Maintain deep understanding of NHS systems, payment flows, and regulatory bodies (MHRA, ABPI, SMC, AWMSG)
- Sales & Cross-Functional Leadership
- Partner closely with Sales to strengthen field execution and impact
- Influence global campaigns using local insights
- Lead training strategies to ensure field teams are equipped for success
- Drive alignment and collaboration across Medical, Value & Access, Sales, and broader teams
- Stakeholder & Project Leadership
- Lead cross-functional teams and brand planning processes
- Ensure alignment and ownership across key stakeholders
- Manage external agencies and optimise partnerships
About You
- Qualifications & Experience
- Life sciences degree (or similar)
- ABPI certification (desirable)
- Significant pharmaceutical marketing experience (typically 4–7+ years) in brand management
- Proven experience managing a brand
- Experience in pre-launch and/or launch environments (desirable)
- Exposure to high-cost specialist medicine markets (desirable)
- Rare disease or hepatology experience (preferred)
- Skills & Capabilities
- Strong commercial acumen with the ability to analyse data and make decisions
- Excellent organisational, planning, and project management skills
- Strong communication and stakeholder engagement abilities
- Creative, proactive, and results-focused approach
- Solid understanding of the UK healthcare and pharmaceutical environment
Additional Information
- London based and hybrid working model (60% on site in line with Ipsen's hybrid policy).
- Up to 20% travel required.
- Key internal stakeholders include Medical, Value & Access, Sales, Finance, Regulatory, and Global teams.
- External engagement with healthcare professionals, payers, and opinion leaders.
Why Join
This is an exciting opportunity to play a key role in a growing Rare Disease business, shaping strategy, driving innovation, and making a tangible impact on patients’ lives. We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.
Senior Brand Manager – Rare Diseases in London employer: Ipsen
Ipsen Ltd is an exceptional employer that champions a culture of collaboration, innovation, and inclusivity, making it an ideal place for professionals in the biopharmaceutical sector. With a focus on rare diseases, employees are empowered to make a meaningful impact on patients' lives while enjoying opportunities for personal and professional growth in a supportive environment. The London-based role offers a hybrid working model, allowing for flexibility and work-life balance, alongside the chance to engage with diverse teams and stakeholders across the healthcare landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager – Rare Diseases in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Ipsen. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Prepare for interviews by diving deep into Ipsen's Rare Disease portfolio. Show us you know your stuff and can talk about how you’d drive brand performance. We love candidates who come ready with ideas!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop a quick thank-you note. It shows your enthusiasm and keeps you fresh in our minds as we make decisions.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at Ipsen.
We think you need these skills to ace Senior Brand Manager – Rare Diseases in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Brand Manager role. Highlight your experience in brand management, especially in rare diseases or similar fields. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about rare diseases and how you can contribute to our mission. Be genuine and let your personality come through.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use specific examples of how you've driven brand performance or led successful marketing strategies. Numbers and results speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Ipsen
✨Know Your Brand Inside Out
Before the interview, dive deep into Ipsen's Rare Disease portfolio. Understand the products, their market positioning, and recent developments. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to brand performance.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed marketing strategies in previous roles. Be ready to discuss how you anticipate market challenges and implement action plans. This will demonstrate your ability to lead long-term strategy and operational planning effectively.
✨Build Relationships with Stakeholders
Highlight your experience in building strong relationships with clinical teams and external stakeholders. Discuss how you've engaged with key opinion leaders and patient groups, as this aligns with the collaborative culture at Ipsen and shows your customer-focused approach.
✨Demonstrate Your Commercial Acumen
Be prepared to discuss how you've used data analysis to drive decisions in your past roles. Share specific examples of how your commercial insights have led to successful brand management, especially in high-cost specialist medicine markets or rare diseases.
