Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.K, we tackle areas of high unmet medical need through research and innovation. For more information, visit us at and follow our latest news on LinkedInand Instagram.HybridFunction: Business & Customer ExcellenceHelp us create better customer experiencesWe’re looking for a Customer Engagement Manager to join our Business & Customer Excellence team and help shape how we engage with healthcare professionals across digital channels.Working in partnership with brand, medical and cross-functional teams, you’ll turn business priorities and customer insights into meaningful engagement strategies and customer experiences.You’ll have the opportunity to influence how we use digital channels, content, data and technology, while helping us continuously improve the way we connect with our customers.If you enjoy shaping strategy, collaborating across teams and finding new ways to deliver better customer experiences, we’d love to hear from you.What you’ll be doingAs Customer Engagement Manager, you’ll:Develop and deliver omnichannel plans and customer journeys that drive meaningful engagementLead end-to-end delivery of digital campaigns, from planning and content deployment through to measurement and optimisation.Partner with colleagues across the business, including brand and medical teams, to ensure omnichannel activities are integrated, aligned and delivering value.Support the development and governance of digital content, working with internal stakeholders and external agencies to create, adapt, approve and maintain compliant materials.Use data and insights to improve performance, translating engagement metrics, analytics and feedback into practical recommendations.Help shape our digital capabilities, sharing best practice, identifying new opportunities and championing innovation.Lead digital projects and transformation initiatives, including pilots, new capability implementations and global project rollouts. Strong and relevant experience within digital marketing, omnichannel orcustomer engagement, with a track record of delivering effective customer engagement initiatives.Relevant experience within the pharmaceutical or healthcare sector.Knowledge of the UK & Ireland pharmaceutical environment and an understanding of relevant compliance requirements.Experience designing and delivering digital content, campaigns and customer journeys.Confidence working with digital analytics and engagement data and translating insights into actions and recommendations.Strong project management and delivery skills, with the ability to manage multiple priorities and work effectively with a range of stakeholders.Experience with digital content approval processes or platforms such as Veeva Vault.Experience using CRM platforms such as Veeva.This is an opportunity to play an important role in evolving our omnichannel capabilities and creating customer experiences that support both customer needs and business objectives.We are committed to creating a workplace where everyone feels heard, valued, and supported; The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. SummaryLocation: London (UK)Type: Full time
Loyalty and Customer Engagement Manager in London employer: Ipsen
Ipsen Biopharm Ltd is an exceptional employer that prioritises a human-centric workplace culture, fostering collaboration and excellence. With a commitment to employee growth, Ipsen offers opportunities for continuous improvement and innovation in the biopharmaceutical field, particularly in vibrant locations like Paris and London. Employees are empowered to thrive, making a meaningful impact on patients and society while enjoying a supportive environment that values diverse perspectives.
