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- Tasks: Drive impactful marketing strategies and lead successful product launches in a dynamic biopharmaceutical environment.
- Company: Ipsen, a growing global biopharmaceutical company focused on innovation and patient care.
- Benefits: Opportunities for growth, competitive salary, and a culture that values employee well-being.
- Why this job: Make a real difference in patients' lives while developing your marketing expertise.
- Qualifications: 7-10 years in pharmaceutical marketing with proven launch experience and strong leadership skills.
- Other info: Join a fast-paced organisation with a commitment to innovation and excellence.
The predicted salary is between 72000 - 108000 £ per year.
Join Us to Make a Real Impact. Ipsen is a dynamic and growing global specialty-driven biopharmaceutical company focused on innovation and specialty care.
We aim to make a sustainable difference by significantly improving patients' health and quality of life and providing them with effective therapeutic solutions for unmet medical needs through differentiated and innovative medicines in Oncology, Neurosciences and Rare Diseases. The patient is at the heart of everything we do, and we also care for our employees because they are the ambassadors who truly make the difference. We attract and develop bold, agile, entrepreneurial individuals who take full ownership of their decisions—leaders drawn by a purpose to make a direct impact through their work in people's lives. We offer employees a wealth of fulfilling challenges & growth opportunities, and the chance to contribute within a fast-moving organisation—an organisation that is genuinely game-changing.
As the Global Marketing & Launch Excellence Director, you will be a strategic partner across our global and affiliate organizations, driving significant impact and spearheading organizational transformation. In this pivotal role, you will champion excellence in launch readiness, brand planning, and marketing capabilities across our three Therapeutic Areas. You will lead the optimization of the Ipsen Way to Launch framework, ensuring our teams are fully equipped for successful product launches. Your leadership will orchestrate the launch readiness process at both global and local levels, tracking progress and monitoring KPIs. Additionally, you will drive the Global & Local Brand Planning process and foster a culture of knowledge sharing across teams. By elevating Marketing excellence, you will develop best-in-class marketing capabilities while managing complex, high-impact projects in a global matrix environment.
Main Responsibilities
- Lead and optimize the Ipsen Way to Launch framework across therapeutic areas.
- Coordinate launch readiness activities across Global & Local cross-functional Brand Teams (Marketing, Medical, Market Access, Regulatory, Public Affairs, Supply, etc.).
- Organize and facilitate Launch Readiness meetings, ensuring stakeholder accountability and effective tracking of progress and KPIs.
- Identify risks and implement course corrections where needed, escalating red flags to leadership.
- Challenge and advise Asset Leads on strategic planning quality and launch preparedness when needed.
- Oversee the Global & Local Brand Planning processes from development to execution, in collaboration with Global & Local cross-functional teams.
- Ensure strategic alignment and co-creation of Global Brand Plans with affiliates, supporting dissemination post-GBOC endorsement.
- Align GBP timelines and deliverables with cross-functional stakeholders, co-lead strategic touchpoints and activation reviews with top management.
- Continuously assess and improve strategic planning processes, templates and expected outcomes.
- Promote knowledge sharing and collaboration between global and local teams.
- Lead the development and deployment of the Ipsen Business Academy, aimed at building best-in-class marketing capabilities.
- Drive the strategic design of training programs (in partnership with external agencies), ensuring operational and strategic marketing excellence.
- Present and align the Academy roadmap with senior leadership; and move from pilot to phased global rollout.
- Ensure the Academy supports broader organizational transformation in marketing culture, skills, and performance.
Must-Have Experience
- 7–10 years of experience in the pharmaceutical industry in marketing / commercial roles.
- Proven launch track record with at least 4–5 specialty care product launches, preferably at a global or regional level.
- Strong strategic and operational marketing experience.
- Experience working in or closely with global teams and affiliates.
- Excellent ability to lead cross-functional projects and influence senior stakeholders.
- Fluent in English, both written and spoken.
Preferred Background
- Experience in marketing capability or brand planning roles is a strong plus.
- Familiarity with global brand planning frameworks and operational excellence tools.
- Strong leadership, communication, and project management skills.
Education
- University degree required; advanced degree (MBA, MSc, etc.) preferred.
- Continued learning and development mindset, with a focus on strategic marketing and leadership growth.
Technical Competencies Required
- Fluent in English written and verbal communication.
- Strategic Marketing principles and frameworks.
- Leadership / Stakeholder management.
- Project Management.
- Ability to influence in a complex multi-matrix environment.
Global Marketing & Launch Excellence Director in London employer: Ipsen
Contact Detail:
Ipsen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Marketing & Launch Excellence Director in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight how your experience aligns with their mission. Show them you’re not just another candidate!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to remind them why you’re a great fit.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team at Ipsen.
We think you need these skills to ace Global Marketing & Launch Excellence Director in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the specific skills and experiences that align with the Global Marketing & Launch Excellence Director role. Highlight your achievements in marketing, especially any successful product launches you've been part of.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about making a difference in patients' lives and how your background makes you the perfect fit for our team. Be genuine and let your personality come through.
Showcase Your Leadership Skills: In your application, emphasise your experience leading cross-functional teams and managing complex projects. We want to see how you've influenced stakeholders and driven results in a global environment.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Ipsen
✨Know Your Stuff
Make sure you thoroughly understand Ipsen's mission and the specifics of the Global Marketing & Launch Excellence Director role. Familiarise yourself with their therapeutic areas and recent product launches. This will help you demonstrate your genuine interest and how your experience aligns with their goals.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership abilities, especially in cross-functional projects. Think about times when you've influenced stakeholders or led teams to success. This is crucial for a role that requires orchestrating launch readiness and driving marketing excellence.
✨Be Ready to Discuss KPIs
Since the role involves tracking progress and monitoring KPIs, be prepared to discuss how you've previously set and measured success metrics in your marketing initiatives. Bring specific examples that showcase your analytical skills and strategic thinking.
✨Emphasise Continuous Learning
Ipsen values a growth mindset, so be ready to talk about how you've pursued professional development in marketing and leadership. Mention any relevant training or courses you've taken, and how they’ve helped you stay ahead in the fast-paced pharmaceutical industry.
