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For Companies At a Glance
- Tasks: Lead global marketing strategies and drive brand value in the Neuroscience franchise.
- Company: Join Ipsen, a leader in pharmaceutical innovation.
- Benefits: Competitive salary, career growth, and a dynamic work environment.
- Why this job: Shape impactful marketing strategies and collaborate with diverse teams globally.
- Qualifications: Degree in life sciences or business; strategic marketing experience preferred.
- Other info: Opportunity to influence and lead in a fast-paced, innovative industry.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Join to apply for the Global Marketing Director role at Ipsen.
Summary of the Role
The Global Marketing Director is a key player within the Neuroscience franchise, responsible for shaping and executing the global commercialization and marketing strategy. This role provides strategic direction, drives crossâfunctional alignment, and ensures globalâtoâlocal integration to maximize brand value. The position requires a high level of leadership, influence, and operational excellence in a complex, matrixed environment.
Strategic Leadership
- Define and lead the global marketing vision, brand positioning, and goâtoâmarket strategy.
- Develop and implement a differentiated value proposition, segmentation, and customer/channel strategies.
- Serve as a strategic advisor to senior leadership and crossâfunctional teams.
Market & Customer Insights
- Leverage deep market, customer, and competitive insights to inform strategy and innovation.
- Lead disease area modelling, patient journey mapping, and healthcare flow analysis to identify key leverage points.
Commercial Planning & Execution
- Oversee global brand planning, including promotional strategy, digital/multichannel campaigns, and congress presence.
- Ensure alignment and execution of global initiatives across affiliates and alliance partners.
- Drive excellence in launch readiness and lifecycle management.
Performance & Resource Management
- Lead forecasting, budget planning, and resource allocation to support strategic priorities.
- Establish KPIs and performance tracking mechanisms to measure marketing impact and ROI.
CrossâFunctional & Global Collaboration
- Mobilise and lead crossâfunctional teams (GBT) to ensure cohesive strategy and flawless execution.
- Foster strong collaboration with regional and local teams to ensure alignment and knowledge sharing.
Leadership & Influence
- Act as a key influencer and connector across the organisation, driving alignment and engagement.
- Demonstrate a handsâon, doer mindset with the ability to lead through influence rather than direct authority.
Compliance & Ethics
- Champion a culture of compliance and integrity, ensuring all activities adhere to internal and external standards.
Knowledge and Experience (essential)
- Education: Degree in life sciences or business; advanced degree preferred.
- Experience: Experience in neuroscience preferable not essential.
- US market knowledge preferable not essential.
- Demonstrated ability to lead crossâfunctional and crossâcultural teams.
- Strategic marketing expertise (branding, segmentation, lifecycle management).
- Strong business acumen and analytical thinking.
- Excellent communication and influencing skills.
- Resultsâoriented with a proactive, entrepreneurial mindset.
- Deep understanding of patientâcentric approaches.
- Ability to lead through ambiguity and drive execution.
Languages
- Fluent English required.
Seniority Level
Not Applicable
Employment Type
Fullâtime
Job Function
Marketing and Sales
Industry
Pharmaceutical Manufacturing
Global Marketing Director in London employer: Ipsen
Contact Detail:
Ipsen Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Global Marketing Director in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes itâs not just what you know, but who you know that can help you land that dream job.
â¨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and having your own questions ready. Show them youâre genuinely interested in the role and the company!
â¨Tip Number 3
Follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm for the position and keeps you fresh in their minds. We suggest mentioning something specific from the interview to make it personal.
â¨Tip Number 4
Donât forget to apply through our website! Weâve got loads of opportunities waiting for you. Plus, applying directly can sometimes give you an edge over other candidates. Letâs get you that Global Marketing Director role!
We think you need these skills to ace Global Marketing Director in London
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV is tailored to the Global Marketing Director role. Highlight your strategic leadership experience and any relevant marketing achievements that align with the job description. We want to see how you can shape and execute a global marketing strategy!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've led cross-functional teams and driven successful marketing initiatives. Remember, we love a good story!
Showcase Your Insights: In your application, donât forget to mention your ability to leverage market and customer insights. Discuss how you've used data to inform strategies in the past. This will show us that you understand the importance of insights in driving marketing success.
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. Itâs super easy and ensures your application goes directly to us. Plus, we love seeing candidates who take the initiative to follow our process!
How to prepare for a job interview at Ipsen
â¨Know Your Market Inside Out
Before the interview, dive deep into the neuroscience market. Understand the latest trends, key players, and Ipsen's position within this space. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their global marketing strategy.
â¨Showcase Your Leadership Style
Be prepared to discuss your leadership approach and how you've successfully led cross-functional teams in the past. Use specific examples that highlight your ability to influence without direct authority, as this is crucial for the Global Marketing Director role.
â¨Demonstrate Strategic Thinking
Think about how you would define a go-to-market strategy for a new product in the neuroscience field. Be ready to share your thought process during the interview, including how you would leverage market insights and customer segmentation to drive success.
â¨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical challenges related to brand positioning or lifecycle management. Practise articulating your thought process clearly and concisely, showcasing your analytical skills and results-oriented mindset.
