At a Glance
- Tasks: Lead global marketing strategy for Cabometyx and drive impactful initiatives.
- Company: Ipsen Pharma, a global biopharmaceutical leader focused on transformative medicines.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Other info: Join a diverse team committed to innovation and ethical practices.
- Why this job: Make a real difference in patients' lives while shaping global brand strategies.
- Qualifications: 10+ years in pharma marketing with oncology experience; strong collaboration skills.
The predicted salary is between 90000 - 110000 £ per year.
About Ipsen: Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavour every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!
Job Description:
SUMMARY OF THE POSITION
The Global Marketing Director, Cabometyx will lead the development and execution of the global commercial and brand strategy for Cabometyx, translating asset strategy, market insights, and customer needs into an integrated brand plan and lifecycle roadmap. Working closely with the Cabometyx Asset Lead and cross-functional partners across Medical Affairs, Strategic Insights, HEOR, Market Access and Pricing, Communications, and other key functions, the role will ensure strategic alignment and disciplined execution across the global organization. The Director will build strong, ongoing partnerships with all affiliates, incorporating local market perspectives into global strategy and equipping affiliate teams with the capabilities, plans, tools, and core materials needed for effective execution.
MAIN RESPONSIBILITIES
- Global Brand Marketing: Develop the global brand strategy for Cabometyx based on insights and drive execution of global marketing strategy and initiatives across markets and indications.
- Develop and implement global commercial and marketing activities, including core branded materials, advisory boards, congress activities, customer engagement plans, segmentation, and targeting.
- Develop communication plans across the product lifecycle and implement communication and omnichannel engagement campaigns across the marketing mix, ensuring timely delivery through defined KPIs.
- Benchmark against competitors and propose corrective actions where appropriate.
- Continually review and consolidate competitive intelligence and customer insights.
- Execution of Brand Strategy: Maintain close relationships with affiliates and a strong understanding of local market dynamics.
- Work with partner agencies to drive the core campaign and materials.
- Drive local alignment with global brand strategy and initiatives.
- Support affiliate teams with the rollout of global marketing plans and programs.
- Work with affiliates to identify key performance drivers and align on priority scenarios.
- Develop KPIs to measure the impact of global marketing activities and track functional execution against the global brand strategy.
- Ensure activities align with procurement processes and that budgets are appropriately allocated and phased to support key business opportunities.
- Market Insights and Forecasting: Support development of the market research plan and act as the marketing lead for identified market research projects.
- Develop a deep understanding of the patient journey, including leverage points, pain points, and stakeholder insights; quantify opportunities and identify strategies and activities grounded in the patient journey.
- Develop meaningful, actionable insights that reflect the needs of key customer groups.
- Support consolidation, integration, and analysis of insights from customers, markets, geographies, and competitors.
- Monitor the product lifecycle landscape to ensure awareness of new insights.
- In collaboration with the Decision Support team, develop five-year and long-range plan forecasts.
- In collaboration with Finance and Decision Support, develop monthly business performance reporting grounded in insights and communicated with strong business acumen.
- Cross-Functional Collaboration: Ensure strong cross-functional engagement and collaboration with members of the global cross-functional team, particularly Medical Affairs colleagues and the Global Brand Team, in developing and implementing global programs and activities.
- Proactively seek affiliate engagement and the sharing of best practices across the organization.
- Ethics & Compliance: Comply with company guidelines and country and industry standards on ethics and compliance.
- Ensure strong compliance with all Ipsen SOPs and alignment with the global brand strategy. Act as a role model for ethical behaviour.
KNOWLEDGE, ABILITIES & EXPERIENCE
- Education / Certifications: Degree-level education, ideally in life sciences or business studies.
- Experience: Minimum of 10 years' experience in the pharmaceutical or biopharmaceutical industry in a marketing role, with significant solid tumor oncology experience; experience in renal cell carcinoma is preferred.
- Global marketing and lifecycle management experience is required.
- Proven track record of marketing across multiple stages of a product's lifecycle.
- Demonstrated experience leading global brand strategy and execution for an established oncology product; experience driving growth across indications and supporting the US market is strongly preferred.
- Proven ability to work effectively across functions and collaborate with diverse stakeholders at global and affiliate levels, adapting leadership style to the situation.
- Strong and collaborative team player.
Languages: Fluent English is compulsory.
Summary: Location: Paris; London (UK) Type: Full time
Global Marketing Director employer: Ipsen
Ipsen Biopharm Ltd is an exceptional employer that prioritises a human-centric workplace culture, fostering collaboration and excellence. With a commitment to employee growth, Ipsen offers opportunities for continuous improvement and innovation in the biopharmaceutical field, particularly in vibrant locations like Paris and London. Employees are empowered to thrive, making a meaningful impact on patients and society while enjoying a supportive environment that values diverse perspectives.
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ipsen and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ipsen are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ipsen on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ipsen. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Marketing Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ipsen. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ipsen:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ipsen’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ipsen
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ipsen will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ipsen, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
