At a Glance
- Tasks: Shape customer engagement through innovative omnichannel strategies and lead impactful digital campaigns.
- Company: Ipsen, a leader in healthcare innovation with a focus on collaboration.
- Benefits: Competitive salary, professional development, and the chance to make a real difference.
- Other info: Join a dynamic team with opportunities for growth and transformation.
- Why this job: Drive meaningful change in healthcare by enhancing digital experiences for professionals.
- Qualifications: Experience in digital marketing and customer engagement, preferably in the healthcare sector.
The predicted salary is between 40500 - 49500 £ per year.
In this role you will shape how Ipsen engages healthcare professionals through omnichannel strategies, applying insights to improve digital experiences. You will collaborate with brand, medical and cross-functional teams to align channels, content and data. You’ll lead end-to-end digital campaigns and transformation initiatives, driving measurable engagement. This role offers impact by evolving omnichannel capabilities and delivering customer-centric experiences that support business objectives.
Responsibilities
- Develop and deliver omnichannel plans and customer journeys to drive engagement
- Lead end-to-end delivery of digital campaigns from planning to measurement and optimization
- Ensure omnichannel activities are integrated with brand and medical teams to deliver value
- Govern digital content with internal stakeholders and external agencies to maintain compliant materials
- Use data and insights to improve performance and translate analytics into actionable recommendations
- Shape digital capabilities by sharing best practices and pursuing new opportunities
- Lead digital projects and transformation initiatives, including pilots and global rollouts
Key requirements
- Strong experience in digital marketing, omnichannel or customer engagement with proven results
- Pharmaceutical or healthcare sector experience
- Knowledge of UK Ireland pharmaceutical environment and compliance requirements
- Experience designing and delivering digital content, campaigns and customer journeys
- Comfort with digital analytics and translating insights into actions
- Strong project management and stakeholder management skills
- Collaborative mindset and ability to build cross-team relationships
- Customer-focused mindset with curiosity for improving ways of working
Customer Engagement Manager employer: Ipsen
Ipsen Biopharm Ltd is an exceptional employer that prioritises a human-centric workplace culture, fostering collaboration and excellence. With a commitment to employee growth, Ipsen offers opportunities for continuous improvement and innovation in the biopharmaceutical field, particularly in vibrant locations like Paris and London. Employees are empowered to thrive, making a meaningful impact on patients and society while enjoying a supportive environment that values diverse perspectives.
