At a Glance
- Tasks: Shape and deliver brand strategies for rare diseases, driving engagement and performance.
- Company: Ipsen, a collaborative company focused on making a difference in rare diseases.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Join a dynamic team and work cross-functionally with various departments.
- Why this job: Make a meaningful impact on patients while developing your marketing skills.
- Qualifications: Degree-level qualification and experience in pharmaceutical brand management.
The predicted salary is between 55000 - 65000 € per year.
Location: The role is based in Paddington, London, with hybrid working in line with Ipsen’s working policy.
Business Unit: Rare Disease Business Unit.
Reporting to: Business Unit Director, Rare Diseases.
About The Role
Ipsen is looking for a Brand Manager, Rare Diseases to support the continued growth of our rare disease portfolio in the UK. In this role, you will play a key part in shaping and delivering the commercial success of our Rare Disease brands. Working collaboratively across functions and closely with Global teams, you will develop and implement brand strategy and tactical plans through a range of omnichannel and digital activities, driving engagement with key stakeholders and maximising brand performance. This is an exciting opportunity for a marketing professional who is passionate about making a meaningful difference for patients living with rare diseases.
Key Responsibilities
- Lead the development and proposal of marketing inputs into the strategic Brand Plan, with a strong patient‑centric focus.
- Design and implement tactical marketing initiatives, including:
- Multi‑channel customer engagement initiatives.
- Multi‑stakeholder programmes.
- Interactive and customised content.
- Act as an active member of the Brand Team and communicate brand priorities to in‑field teams.
- Plan and execute educational platforms in line with the brand plan.
- Manage agency relationships, ensuring delivery to brief, on time and within budget.
- Monitor market dynamics and competitor activity, producing market and competitor analysis to inform actions.
- Prepare and present Brand and Business Reviews to Senior Management and Regional Marketing.
- Build Ipsen’s brand profile by developing strong relationships with external bodies, key opinion leaders, and industry stakeholders, including attendance at meetings and conferences.
Driving Results
- Develop robust strategies and lead cross‑functional projects to achieve brand objectives.
- Build strong customer‑facing relationships to anticipate challenges and work with cross‑functional teams to define effective action plans.
- Identify risks or opportunities early, keeping management informed and recommending timely course correction where required.
- Produce accurate forecasts, budgets, and market share analysis in partnership with management and sales teams, ensuring appropriate controls are in place to meet financial and marketing objectives.
About You
Essential experience and skills
- Strong commercial mindset with relevant market experience, including digital marketing.
- Proven experience managing a pharmaceutical brand.
- Budget management experience.
- Strong project management skills with the ability to manage multiple priorities.
- In‑depth understanding of marketing channels and tactics.
- Experience leading cross‑functional projects, including complex initiatives such as launches or repositioning.
- Highly creative, proactive, and comfortable taking initiative.
- Excellent communication, influencing, and stakeholder management skills.
- Extensive hands‑on brand marketing experience.
Desirable Experience
- Experience in pre‑launch or launch environments.
- Background in rare diseases and/or hepatology.
- Experience in high‑cost specialist medicines markets.
Qualifications
- Degree‑level qualification or marketing qualification (essential).
- ABPI qualification (desirable).
- Fluent English required.
Working at Ipsen
You will join a highly collaborative environment, working cross‑functionally with Medical, Sales, Value & Access, Finance, Patient Advocacy, Pharmacovigilance, Regulatory and Supply Chain teams, and engaging externally with healthcare professionals, payers, agencies, and opinion leaders.
Brand Manager employer: Ipsen
Ipsen is an exceptional employer, offering a dynamic and collaborative work environment in the heart of Paddington, London. With a strong focus on employee growth and development, we provide opportunities for meaningful contributions to the rare disease community while fostering a culture of innovation and teamwork. Our hybrid working policy ensures flexibility, allowing you to balance your professional and personal life effectively.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meet-ups. Building relationships can open doors that a CV just can't.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your past successes and how you can bring value to their brand. Be confident and let your passion for rare diseases shine through.
✨Tailor Your Approach
Every company is different, so make sure you tailor your pitch to fit Ipsen’s values and goals. Research their recent projects and think about how your experience aligns with their needs.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It shows you're genuinely interested and makes it easier for us to find your application. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for rare diseases shine through. We want to see that you’re not just looking for a job, but that you genuinely care about making a difference for patients.
Tailor Your CV:Make sure your CV is tailored to the Brand Manager role. Highlight your relevant experience in managing pharmaceutical brands and any digital marketing skills you have. We love seeing how your background aligns with our needs!
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate straightforward communication, especially when it comes to your achievements and skills.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Ipsen.
How to prepare for a job interview at Ipsen
✨Know Your Brand Inside Out
Before the interview, dive deep into Ipsen's rare disease portfolio. Understand their brand values, recent campaigns, and how they engage with patients and stakeholders. This knowledge will help you demonstrate your passion and alignment with their mission.
✨Showcase Your Digital Savvy
Since the role involves multi-channel customer engagement, be prepared to discuss your experience with digital marketing strategies. Bring examples of successful campaigns you've led, especially those that involved innovative digital tactics or stakeholder engagement.
✨Prepare for Cross-Functional Collaboration
Ipsen values teamwork across various functions. Think of specific instances where you've successfully collaborated with different teams. Be ready to share how you managed projects and communicated brand priorities effectively to ensure everyone was on the same page.
✨Bring Data to the Table
As a Brand Manager, you'll need to make data-driven decisions. Prepare to discuss how you've used market analysis and competitor insights in your previous roles. Highlight any experience you have with budget management and forecasting to show you're ready to hit the ground running.
