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- Tasks: Lead brand strategy and marketing initiatives for rare diseases, driving engagement and performance.
- Company: Ipsen Ltd, a global biopharmaceutical company focused on transformative medicines.
- Benefits: Collaborative culture, hybrid working, and opportunities for personal and professional growth.
- Other info: Join a diverse team committed to inclusion and innovative solutions.
- Why this job: Make a meaningful impact on patients with rare diseases while developing your marketing skills.
- Qualifications: Degree-level qualification in marketing and experience in digital marketing and brand management.
The predicted salary is between 50000 - 65000 ÂŁ per year.
About Ipsen: Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavour every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!
Job Description: Brand Manager, Rare Diseases
Location: The role is based in Paddington, London, with hybrid working in line with Ipsen’s working policy
Business Unit: Rare Disease Business Unit
Reporting to: Business Unit Director, Rare Diseases
About the role: Ipsen is looking for a Brand Manager, Rare Diseases to support the continued growth of our rare disease portfolio in the UK. In this role, you will play a key part in shaping and delivering the commercial success of our Rare Disease brands. Working collaboratively across functions and closely with Global teams, you will develop and implement brand strategy and tactical plans through a range of omnichannel and digital activities, driving engagement with key stakeholders and maximising brand performance. This is an exciting opportunity for a marketing professional who is passionate about making a meaningful difference for patients living with rare diseases.
Key responsibilities
- Brand Leadership & Strategy
- Lead the development and proposal of marketing inputs into the strategic Brand Plan, with a strong patient‑centric focus
- Design and implement tactical marketing initiatives, including:
- Multi‑channel customer engagement initiatives
- Multi‑stakeholder programmes
- Interactive and customised content
- Develop robust strategies and lead cross‑functional projects to achieve brand objectives
- Build strong customer‑facing relationships to anticipate challenges and work with cross‑functional teams to define effective action plans
- Identify risks or opportunities early, keeping management informed and recommending timely course correction where required
- Produce accurate forecasts, budgets, and market share analysis in partnership with management and sales teams, ensuring appropriate controls are in place to meet financial and marketing objectives
About you
- Essential experience and skills
- Strong commercial mindset with relevant market experience, including digital marketing
- Proven experience managing a pharmaceutical brand
- Budget management experience
- Strong project management skills with the ability to manage multiple priorities
- In‑depth understanding of marketing channels and tactics
- Experience leading cross‑functional projects, including complex initiatives such as launches or repositioning
- Highly creative, proactive, and comfortable taking initiative
- Excellent communication, influencing, and stakeholder management skills
- Extensive hands‑on brand marketing experience
- Experience in pre‑launch or launch environments
- Background in rare diseases and/or hepatology
- Experience in high‑cost specialist medicines markets
- Degree‑level qualification or marketing qualification (essential)
- ABPI qualification (desirable)
- Fluent English required
Working at Ipsen
You will join a highly collaborative environment, working cross‑functionally with Medical, Sales, Value & Access, Finance, Patient Advocacy, Pharmacovigilance, Regulatory and Supply Chain teams, and engaging externally with healthcare professionals, payers, agencies, and opinion leaders. We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.
Brand Manager employer: Ipsen
Contact Detail:
Ipsen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Ipsen. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research Ipsen’s rare disease portfolio and think about how your skills can make a real impact. Show them you're not just another candidate.
✨Tip Number 3
Be ready to showcase your creativity! Think of innovative marketing strategies you could bring to the table. Ipsen loves fresh ideas, so don’t hold back!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Ipsen family.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand Manager role at Ipsen. Highlight your experience in digital marketing and brand management, especially in the pharmaceutical sector. We want to see how your skills align with our mission to make a meaningful difference for patients.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for rare diseases and how you can contribute to our team. Be sure to mention specific examples of your past successes in brand strategy and stakeholder engagement.
Showcase Your Project Management Skills: Since this role involves managing multiple priorities, be sure to highlight your project management experience. Share examples of how you've successfully led cross-functional projects or initiatives, particularly in high-stakes environments.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at Ipsen
✨Know Your Brand Inside Out
Before the interview, dive deep into Ipsen's rare disease portfolio. Understand their mission, values, and recent developments in the field. This will not only show your genuine interest but also help you align your answers with their goals.
✨Showcase Your Digital Savvy
Since the role involves digital marketing, be prepared to discuss your experience with various marketing channels. Bring examples of successful campaigns you've led, especially those that engaged multiple stakeholders or used innovative digital strategies.
✨Prepare for Cross-Functional Collaboration
Ipsen values teamwork across different functions. Think of instances where you've successfully collaborated with diverse teams. Be ready to share how you navigated challenges and drove results through effective communication and relationship-building.
✨Bring Data to the Table
As a Brand Manager, you'll need to make data-driven decisions. Prepare to discuss how you've used market analysis and competitor insights to inform your strategies. Highlight any experience with budget management and forecasting to demonstrate your commercial mindset.