At a Glance
- Tasks: Lead global customer experience strategies and create impactful omnichannel experiences.
- Company: Ipsen Biopharm Ltd, a global biopharmaceutical company focused on transformative medicines.
- Benefits: Inclusive workplace culture, opportunities for growth, and a chance to make a real impact.
- Other info: Hybrid work model with a focus on collaboration and diverse perspectives.
- Why this job: Join a passionate team dedicated to improving patient outcomes and driving innovation.
- Qualifications: 10+ years in pharma digital marketing and strong leadership skills required.
The predicted salary is between 48000 - 72000 £ per year.
About Ipsen: Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavour every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!
Job Description:
SUMMARY OF THE POSITION
Lead the global DCX activation strategy and standards that turn brand and customer insights into high-performing, compliant, and measurable omnichannel experiences for HCPs (and patients where relevant). Set the global activation blueprint, enable markets, and drive closed-loop performance improvement across regions.
MAIN RESPONSIBILITIES
- Strategy & Governance
- Define journey architectures (segmentation, triggers, personalization, frequency, and guardrails) aligned to brand objectives and customer needs.
- Own the global content and channel activation strategy and roadmap (email/marketing automation, web/SEO, CRM/CLM, paid media and search, social, congress/event, and emerging channels).
- Establish global playbooks, templates, and taxonomies to drive consistency, reuse, and speed-to-market across regions.
- Omnichannel Activation & Optimization
- Orchestrate cross-functional planning with Brands, Medical, Market Access, Insights, Patient Experience, and Congress teams to ensure cohesive activation across markets.
- Embed closed-loop marketing: end-to-end instrumentation, tagging standards, A/B & multivariate testing, rapid optimization cycles.
- Translate customer-experience standards into flawless execution with Asset Teams and local markets.
- Platforms & Analytics
- Codify best-practice use of the channel capability roadmap (e.g., ACE, CRM, DAM, analytics) and partner with SBE peers to prioritize enhancements.
- Define the global KPI framework (reach, quality, engagement, conversion, HCP satisfaction, reuse rate, time-to-market, MLR cycle-time).
- Partner with Analytics/Insights to create dashboards and run test-and-learn programs; socialise outcomes and best practices.
- Cross-Regional Orchestration
- Partner with regions/markets to localize journeys, ensure MLR/PRC readiness, and accelerate time-to-value.
- Convene cross-functional planning for launches and congress moments to ensure cohesive activation.
- People & Influence
- Lead and coach a high-performing, matrixed team; influence without authority across therapeutic areas and markets. Foster a positive, can-do, performance culture focused on customer value.
KNOWLEDGE AND EXPERIENCE
Knowledge & Experience (essential):
- 10-14+ years in pharma/biotech digital marketing; 5+ years leading regional or global omnichannel activation in a matrixed environment.
- Deep experience with MLR/PRC, medical/regulatory and insights translation, and compliant data/privacy practices.
- Fluent with AI content creation, modular authoring, DAM/CMS, CRM/CLM (e.g., Veeva), marketing automation, and analytics/BI.
- Proven KPI ownership (attribution approaches, experimentation design, dashboard literacy).
Knowledge & Experience (preferred):
- Brand launch and congress activation, performance marketing, content operations, and generative-AI for ideation/variation.
Education / Certifications (essential):
- Bachelor’s degree (Marketing, Digital, Analytics, Life Sciences or related).
Education / Certifications (preferred):
- Advanced degree (MBA, Analytics, or Life Sciences).
Language(s) (essential):
- English.
Language(s) (preferred):
- Spanish and/or French.
We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.
Global Lead, Customer Experience Activation in London employer: Ipsen Group
Ipsen Biopharm Ltd is an exceptional employer that prioritises a human-centric workplace culture, fostering collaboration and excellence. With nearly 100 years of experience in biopharmaceuticals, employees are empowered to grow alongside the company while making a meaningful impact on patients' lives. Located in the U.K., Ipsen offers unique opportunities for professional development and innovation in a supportive environment that values diverse perspectives.
StudySmarter Expert Advice🤫
We think this is how you could land Global Lead, Customer Experience Activation in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in their mission and values.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role. Keep it concise but impactful—think of it as your personal brand statement.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar!
We think you need these skills to ace Global Lead, Customer Experience Activation in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in digital marketing and omnichannel activation. We want to see how your skills align with our mission at Ipsen!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of your successes in previous roles. We love numbers, so include metrics that demonstrate your impact in the pharma/biotech space.
Be Authentic:At Ipsen, we value authenticity. Let your personality shine through in your application. Share what drives you and why you’re passionate about customer experience activation.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Ipsen Group
✨Know Your Stuff
Before the interview, dive deep into Ipsen's mission and values. Understand their focus on transformative medicines and how your experience aligns with their goals in oncology, rare diseases, and neuroscience. This will show that you're genuinely interested and can contribute to their vision.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your expertise in digital marketing and omnichannel activation. Be ready to discuss how you've successfully led teams and projects in a matrixed environment, as this is crucial for the Global Lead position.
✨Ask Insightful Questions
Think of questions that demonstrate your understanding of the role and the industry. For instance, ask about how Ipsen measures success in customer experience activation or what challenges they face in implementing their global strategies. This shows you're not just passive but actively engaged.
✨Emphasise Collaboration Skills
Since the role involves cross-functional planning, be prepared to discuss how you've effectively collaborated with different teams in the past. Highlight your ability to influence without authority and foster a positive culture, as these traits are essential for leading a high-performing team at Ipsen.
