Brand Manager in London

**Company:** Ipsen Ltd

**About Ipsen:** Ipsen is a global mid-sized biopharmaceutical group specialised in transformative medicines in three therapeutic areas: oncology, rare diseases, and neurosciences. With nearly 100 years of development experience, we focus our efforts where unmet medical needs are significant, through research and innovation. Our passionate teams, present in over 40 countries, concentrate on the essentials and strive every day to bring medicines to patients in 88 countries. We build a work environment that highlights human-centred leadership and fosters a culture of collaboration, excellence, and impact. At Ipsen, every individual is encouraged to be themselves, grow, and thrive alongside the company's success. Join us in our journey towards sustainable growth, creating a real impact on patients and society.

**Job Description:**

**Location:** The role is based in Paddington, London, with hybrid working in line with Ipsen’s working policy.

**Business Unit:** Rare Disease Business Unit

**Reporting to:** Business Unit Director, Rare Diseases

**About the role:** Ipsen is looking for a Brand Manager, Rare Diseases to support the continued growth of our rare disease portfolio in the UK. In this role, you will play a key part in shaping and delivering the commercial success of our Rare Disease brands. Working collaboratively across functions and closely with Global teams, you will develop and implement brand strategy and tactical plans through a range of omnichannel and digital activities, driving engagement with key stakeholders and maximising brand performance. This is an exciting opportunity for a marketing professional who is passionate about making a meaningful difference for patients living with rare diseases.

**Key responsibilities:**

• Brand Leadership & Strategy:

• Lead the development and proposal of marketing inputs into the strategic Brand Plan, with a strong patient‐centric focus.
• Design and implement tactical marketing initiatives, including multi‐channel customer engagement initiatives, multi‐stakeholder programmes, and interactive and customised content.
• Act as an active member of the Brand Team and communicate brand priorities to in‐field teams.
• Plan and execute educational platforms in line with the brand plan.
• Manage agency relationships, ensuring delivery to brief, on time and within budget.
• Monitor market dynamics and competitor activity, producing market and competitor analysis to inform actions.
• Prepare and present Brand and Business Reviews to Senior Management and Regional Marketing.
• Build Ipsen’s brand profile by developing strong relationships with external bodies, key opinion leaders, and industry stakeholders, including attendance at meetings and conferences.

• Develop robust strategies and lead cross‐functional projects to achieve brand objectives.
• Build strong customer‐facing relationships to anticipate challenges and work with cross‐functional teams to define effective action plans.
• Identify risks or opportunities early, keeping management informed and recommending timely course correction where required.
• Produce accurate forecasts, budgets, and market share analysis in partnership with management and sales teams, ensuring appropriate controls are in place to meet financial and marketing objectives.

**About you:**

**Essential experience and skills:**

• Strong commercial mindset with relevant market experience, including digital marketing.
• Proven experience managing a pharmaceutical brand.
• Budget management experience.
• Strong project management skills with the ability to manage multiple priorities.
• In‐depth understanding of marketing channels and tactics.
• Experience leading cross‐functional projects, including complex initiatives such as launches or repositioning.
• Highly creative, proactive, and comfortable taking initiative.
• Excellent communication, influencing, and stakeholder management skills.
• Extensive hands‐on brand marketing experience.

**Desirable experience:**

• Experience in pre‐launch or launch environments.
• Background in rare diseases and/or hepatology.
• Experience in high‐cost specialist medicines markets.

**Qualifications:**

• Degree‐level qualification or marketing qualification (essential).
• ABPI qualification (desirable).
• Fluent English required.

**Working at Ipsen:** You will join a highly collaborative environment, working cross‐functionally with Medical, Sales, Value & Access, Finance, Patient Advocacy, Pharmacovigilance, Regulatory and Supply Chain teams, and engaging externally with healthcare professionals, payers, agencies, and opinion leaders. We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.