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- Tasks: Lead global marketing strategies for innovative biopharmaceuticals and drive impactful campaigns.
- Company: Ipsen Pharma, a dynamic biopharmaceutical company focused on transformative medicines.
- Benefits: Competitive salary, hybrid work options, and opportunities for personal and professional growth.
- Why this job: Make a real difference in patients' lives while shaping the future of healthcare.
- Qualifications: Experience in oncology or rare diseases, strong leadership, and strategic marketing skills.
- Other info: Join a collaborative culture that values integrity and empowers you to thrive.
The predicted salary is between 43200 - 72000 £ per year.
About Ipsen: Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavour every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!
Job Description:
SUMMARY & PURPOSE OF THE POSITION
The Global Marketing Director is a key player within the Global Asset Team, responsible for shaping and executing the global commercialization and marketing strategy for Tovorafenib. This role provides strategic direction, drives cross-functional alignment, and ensures global-to-local integration to maximize brand value. The position requires a high level of leadership, influence, and operational excellence in a complex, matrixed environment.
MAIN RESPONSIBILITIES
- Strategic Leadership
- Define and lead the global ex-US marketing vision, brand positioning, and launch strategy.
- Develop and implement a differentiated value proposition, segmentation, and customer/channel strategies.
- Serve as a strategic advisor to senior leadership and cross-functional teams.
- Market & Customer Insights
- Leverage deep market, customer, and competitive insights to inform strategy and innovation.
- Lead disease area modeling, patient journey mapping, and healthcare flow analysis to identify key leverage points.
- Commercial Planning & Execution
- Oversee global brand planning, including promotional strategy, digital/multichannel campaigns, and congress presence.
- Ensure alignment and execution of global initiatives across affiliates and alliance partners.
- Drive excellence in launch readiness and lifecycle management.
- Performance & Resource Management
- Lead global commercial budget planning, and resource allocation to support strategic priorities.
- Establish KPIs and performance tracking mechanisms to measure marketing impact and ROI.
- Cross-Functional & Global Collaboration
- Mobilize and lead cross-functional teams (GBT) to ensure cohesive strategy and flawless execution.
- Foster strong collaboration with regional and local teams to ensure alignment and knowledge sharing.
- Leadership & Influence
- Act as a key influencer and connector across the organization, driving alignment and engagement.
- Demonstrate a hands-on, doer mindset with the ability to lead through influence rather than direct authority.
- Compliance & Ethics
- Champion a culture of compliance and integrity, ensuring all activities adhere to internal and external standards.
KNOWLEDGE & EXPERIENCE
- Drives Results: Demonstrates a performance-driven mindset, focused on excellence in execution and accountability.
- Global Perspective: Operates effectively across cultures and geographies, aligning global and local strategies.
- Manages complexity: Navigates ambiguity and change with agility, especially during launch phases involving multiple stakeholders and evolving market dynamics.
Education: Degree in life sciences or business; advanced degree preferred.
Experience:
- Experience in oncology and/or rare diseases. Knowledge of paediatric environment is a plus.
- Demonstrated ability to lead cross-functional and cross-cultural teams.
- Strategic marketing expertise (branding, segmentation, lifecycle management).
- Strong business acumen and analytical thinking.
- Excellent communication and influencing skills.
- Results-oriented with a proactive, entrepreneurial mindset.
- Deep understanding of patient-centric approaches.
- Ability to lead through ambiguity and drive execution.
Languages: Fluent English required.
Global Marketing Director employer: Ipsen Group
Contact Detail:
Ipsen Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Marketing Director
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate, but someone who truly gets what they’re about.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with their needs. Keep it concise and impactful – you want to leave them wanting more!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you note can keep you top of mind and show your enthusiasm for the role. Plus, it’s just good manners!
We think you need these skills to ace Global Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Global Marketing Director role. Highlight your experience in oncology and rare diseases, and showcase your strategic marketing expertise. We want to see how your background aligns with our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can contribute to our team. Be sure to mention your leadership skills and ability to navigate complex environments.
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your results-driven mindset. Use metrics where possible to show how you've made an impact in previous roles. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join our journey at Ipsen!
How to prepare for a job interview at Ipsen Group
✨Know Your Stuff
Make sure you dive deep into Ipsen's mission and values, especially their focus on oncology and rare diseases. Familiarise yourself with Tovorafenib and its market positioning. This will show that you're not just interested in the role but also genuinely invested in the company's goals.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led cross-functional teams in the past. Highlight your ability to influence without authority and how you've navigated complex environments. This is crucial for a Global Marketing Director role, so be ready to discuss specific challenges and outcomes.
✨Be Data-Driven
Ipsen values analytical thinking, so come prepared with insights from your previous roles. Discuss how you've used market and customer data to inform strategies and drive results. Being able to demonstrate a performance-driven mindset will set you apart.
✨Cultural Fit Matters
Understand the importance of collaboration and human-centric leadership at Ipsen. Be ready to discuss how you foster teamwork and align global and local strategies. Showing that you can thrive in a diverse environment will resonate well with the interviewers.