At a Glance
- Tasks: Generate actionable insights and tell meaningful stories to drive client growth.
- Company: Join dentsu international, a global leader in media and creative solutions.
- Benefits: Exciting challenges, career-defining work, and opportunities for personal growth.
- Other info: Diversity and inclusion are at our core; we celebrate individuality.
- Why this job: Be a thought-leader in a dynamic team and shape the future of media insights.
- Qualifications: 7+ years in media insight, strong quantitative research skills, and excellent communication.
The predicted salary is between 51750 - 63250 £ per year.
We are looking for someone who is capable of generating actionable insights and telling meaningful stories to our clients. They will deliver best-in-class data-driven products and solutions that help drive profitable client growth. Acting as a thought-leader, this person will also drive product innovation and keep abreast of industry and competitor developments. There is also potential line management of other Insight, Analytics and Data experts as the team grows and develops. The position is in a fast moving and dynamic team. Deadlines can often be tight and therefore we require someone who is able to work under pressure and on their own initiative. Given the rapidly changing media landscape we welcome pro-active suggestions on how to continually improve our product offering, and part of the role would be to get involved in helping develop our product portfolio.
Key Responsibilities
- Client Engagement & New Business
- Work with client planning and strategy teams to identify new research opportunities for clients, and create proposals that detail the most appropriate methodologies to meet client needs.
- Provide insight and support to new business pitches, including pitch presentations.
- Liaise with internal departments and clients to ensure all relevant information is collected and that all output is action orientated.
- Project Leadership & Delivery
- Lead consumer insight and effectiveness research projects from end to end, including liaising with third-party suppliers, client handling, questionnaire/discussion guide writing, project set-up, testing and checking, analysis and reporting, QA and debriefing.
- Understand individual, company and network skills and capabilities in order to fulfil briefs.
- Brief other team members clearly on projects where necessary.
- Insight & Thought Leadership
- Add meaningful insight and market context to findings.
- Challenge current thinking and research where appropriate.
- Keep up to date with developments in the industry.
- People & Commercial Management
- Supervise Manager and Executive level team members, including day-to-day management, personal development and career management.
- Keep track of the financial status of projects, including logging all leads, issuing supplier POs and assisting client teams in billing delivered projects.
Required experience/skills
- Minimum 7 years’ experience in a media insight role.
- Excellent understanding of quantitative research techniques (e.g. surveys).
- Excellent understanding of industry tools (TGI, GWI, YouGov, Touchpoints and similar, Mintel etc.).
- Strong understanding of, and experience in using, media planning systems.
- Excellent communication and presentation skills, including new business pitch presentations.
- Ability to create clear proposals to sell in projects.
- Ability to brief team members clearly, explaining what is expected and working with them to ensure output matches the brief.
- Ability to manage projects from end to end independently.
- Ability to structure and communicate insights with clarity and simplicity using a multitude of data sources.
- Collaborative approach when working with agency partners.
- Excellent time management skills, with the ability to multi-task and manage multiple projects at any one time.
Desirable skills and expertise
- Understanding of qualitative research techniques (e.g. focus groups).
- Experience with social listening tools (e.g. Brandwatch).
- People management experience.
We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age, or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone. We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.
Insight Director in London employer: iProspect
Dentsu is an exceptional employer that prioritises a people-centred approach, fostering a collaborative and inclusive work culture where individuality is celebrated. With a strong focus on employee growth, team members are encouraged to engage in meaningful projects that drive global media excellence, particularly in the dynamic London market. The company offers unique opportunities to work with prestigious clients like Carlsberg, ensuring that employees are at the forefront of innovative marketing strategies while enjoying a supportive environment that values diversity and equal opportunities.
StudySmarter Expert Advice🤫
We think this is how you could land Insight Director in London
✨Show Your Creative Side
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like iProspect are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with iProspect on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at iProspect. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Insight Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit iProspect. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of iProspect:Show us that you’ve done your homework! In your application, briefly mention what you admire about iProspect’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at iProspect
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at iProspect will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
