Sales Development Representative

Sales Development Representative
Location: London
Working pattern: Hybrid
Salary: £40,000–£50,000 + commission
Contract: Permanent
Role type: Newly created position
We’re working with a growing business that is expanding its commercial team and looking to appoint an ambitious Sales Development Representative .
This is a newly created position and represents an excellent opportunity for an experienced SDR/BDR to join a growing organisation and play a key role in developing its new business pipeline.
The successful candidate will be responsible for identifying, engaging and qualifying prospective customers across targeted industries, creating high-quality opportunities for the senior sales team.
This is a hands-on outbound role suited to someone who enjoys prospecting, is comfortable working to targets and takes a structured, data-led approach to generating pipeline.
Key Responsibilities
Execute targeted outbound activity across telephone, email and LinkedIn .
Research target accounts and identify relevant decision-makers and influencers.
Build and manage a consistent pipeline of qualified prospects.
Conduct initial discovery conversations and assess prospects against the ideal customer profile.
Create, test and optimise outbound sequences to improve engagement and conversion.
Work closely with the wider sales team to ensure qualified opportunities are effectively handed over.
Develop a strong understanding of target sectors, businesses and their specific commercial challenges.
Build accurate prospect lists using tools such as LinkedIn Sales Navigator and other business development platforms.
Maintain accurate and up-to-date information within the CRM.
Track activity and conversion metrics, using data to continually improve prospecting performance.
Make effective use of AI and sales automation tools to improve research, personalisation and outbound efficiency.
The ideal candidate will have at least one year's experience in a similar sales environment , ideally within payments, fintech, SaaS or another complex B2B sales environment...