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For Companies At a Glance
- Tasks: Lead digital marketing strategy and optimise user journeys for our websites.
- Company: Join a high-growth B2C lead generation business with an exciting new brand launch.
- Benefits: Remote work, competitive salary, 23 days annual leave, and professional development opportunities.
- Why this job: Make a real impact in a dynamic environment with full autonomy and support.
- Qualifications: 5+ years in digital marketing, strong CMS management, and CRO expertise required.
- Other info: Collaborative culture with flat hierarchy and a focus on data-driven decisions.
The predicted salary is between 36000 - 60000 £ per year.
Location: UK (Remote/Hybrid with one day per week in London office)
About Us
We’re a high-growth B2C lead generation business helping people moving home access the best deals on removals, conveyancing, surveying, and more through our network of comparison platforms. This is a truly exciting time to join us, as we’re launching a new brand, on a fresh new Headless CMS to drive our business forward and achieve our growth goals. This is a newly created role.
The role
Reporting to the Digital Marketing Director, you will take ownership of our group of websites and help drive the overall digital marketing strategy, with a strong focus on lead acquisition and conversion. You’ll work closely with four colleagues across Content/SEO and Paid Media, covering areas such as CRO, website performance, user journeys, and site development. In this role, you will run the AB test programme, manage the website’s development roadmap, oversee Tag Manager, maintain GA4, and act as the relationship lead for our third-party web development agency. This is a dynamic business that is growing and ambitious, so you will have the opportunity to really drive the improvement of our digital performance, with full autonomy and support. You will work remotely with occasional travel to our London office (Shoreditch), with travel expenses covered.
What you’ll own
- Digital Marketing Strategy Execution - Integrating with marketing team colleagues on aligned activity across other brand and digital activity to optimise customer journeys
- CRO/ UX - Ongoing review of online user experience and analytics data
- Website - Maintain a highly performant website and manage the dev roadmap for our Headless Content Management System (Strapi + Vercel)
- Reporting - Report on digital marketing performance - weekly, monthly, and quarterly
- Analytics - Use digital analytics tools such as GA4, Hot Jar to measure and report on digital performance. Be the custodian of Tag Manager and GA4.
- Management – Work closely with Digital agencies and manage a Digital Marketing budget with input into a wider marketing team budget
What you’ll bring
- 5+ years similar experience. Lead gen experience beneficial, but the principle of retail ecommerce may also be transferable, so may also be considered
- Proven success in managing a CMS and all associated processes
- Deep knowledge of CRO principles and working in cross-functional teams (Marketing, Product, UX, IT)
- Track record of delivering measurable uplift across lead quality, cost efficiency, and conversion rates.
- Comfortable being strategic and hands-on—able to lead, optimise, and get into the detail when needed.
- Power user of tools such as GA4, GTM, SEMrush, Ahrefs, Hotjar, etc
- Strategic foresight and curiosity about emerging technologies, particularly AI, automation, content creation, and optimisation.
This role would suit an experienced Digital or ecommerce professional with an interest in consumer behaviour and how brands can influence behaviour change. You will have significant experience in a similar eCommerce/ Digital Marketing role and ideally have a working knowledge of Headless CMS structures. You will be an organised, self-starter with lots of initiative and the ability to motivate yourself within a small team.
What We Offer
- Collaborative team culture with flat hierarchy and data-led thinking.
- Remote-first and flexible working setup.
- Annual leave allocation of 23 days, increasing by one day for every year of service (Plus, you don’t have to work on your birthday!)
- Pension contributing matching up to 3%
- Private Medical Insurance currently provided by Vitality
- Childcare voucher scheme currently provided by Enjoy Benefits
- Electric Car scheme currently provided by The Electric Car Scheme
- Eyecare voucher scheme currently provided by Specsavers
- Professional development through ongoing training
Digital Manager in London employer: iPlace Global
Contact Detail:
iPlace Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual meetups, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects and successes. This is a great way to demonstrate your expertise and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can enhance their lead acquisition and conversion strategies based on your experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Digital Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Manager role. Highlight your experience with lead generation, CMS management, and digital marketing strategies. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention your interest in consumer behaviour and emerging technologies!
Showcase Your Achievements: When detailing your experience, focus on measurable achievements. Whether it's improving conversion rates or optimising user journeys, we love to see numbers that demonstrate your impact in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at iPlace Global
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of digital marketing tools like GA4, Tag Manager, and CRO principles. Be ready to discuss how you've used these tools in past roles to drive lead acquisition and conversion.
✨Showcase Your Strategic Mindset
Prepare examples that highlight your ability to think strategically while also being hands-on. Talk about times when you've successfully managed a CMS or improved website performance, and how you balanced both aspects.
✨Understand the Company’s Goals
Research the company’s current digital marketing strategies and their new brand launch. Be prepared to share your thoughts on how you can contribute to their growth goals and improve customer journeys.
✨Be Ready for Collaboration
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with cross-functional teams. Highlight your communication skills and how you’ve managed relationships with external agencies.
