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- Tasks: Lead digital marketing strategy and optimise user journeys for our websites.
- Company: High-growth B2C lead generation business with a collaborative culture.
- Benefits: Remote work, flexible hours, 23 days annual leave, and professional development opportunities.
- Why this job: Join us at an exciting time and make a real impact on our digital performance.
- Qualifications: 5+ years in digital marketing, strong CMS management, and CRO knowledge.
- Other info: Dynamic environment with opportunities for growth and innovation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: UK (Remote/Hybrid with one day per week in London office)
About Us
We’re a high-growth B2C lead generation business helping people moving home access the best deals on removals, conveyancing, surveying, and more through our network of comparison platforms. This is a truly exciting time to join us, as we’re launching a new brand, on a fresh new Headless CMS to drive our business forward and achieve our growth goals. This is a newly created role.
The role
Reporting to the Digital Marketing Director, you will take ownership of our group of websites and help drive the overall digital marketing strategy, with a strong focus on lead acquisition and conversion. You’ll work closely with four colleagues across Content/SEO and Paid Media, covering areas such as CRO, website performance, user journeys, and site development. In this role, you'll run the AB test programme, manage the website’s development roadmap, oversee Tag Manager, maintain GA4, and act as the relationship lead for our third-party web development agency. This is a dynamic business that is growing and ambitious, so you will have the opportunity to really drive the improvement of our digital performance, with full autonomy and support. You will work remotely with occasional travel to our London office (Shoreditch), with travel expenses covered.
What you’ll own
- Digital Marketing Strategy Execution - integrating with marketing team colleagues on aligned activity across other brand and digital activity to optimise customer journeys
- CRO/UX - ongoing review of online user experience and analytics data
- Website - maintain a highly performant website and manage the dev roadmap for our Headless Content Management System (Strapi + Vercel)
- Reporting - report on digital marketing performance - weekly, monthly, and quarterly
- Analytics - use digital analytics tools such as GA4, Hotjar to measure and report on digital performance. Be the custodian of Tag Manager and GA4.
- Management – work closely with Digital agencies and manage a Digital Marketing budget with input into a wider marketing team budget
What you’ll bring
- 5+ years similar experience. Lead gen experience beneficial, but the principle of retail e‑commerce may also be transferable, so may also be considered
- Proven success in managing a CMS and all associated processes
- Deep knowledge of CRO principles and working in cross‑functional teams (Marketing, Product, UX, IT)
- Track record of delivering measurable uplift across lead quality, cost efficiency, and conversion rates
- Comfortable being strategic and hands‑on—able to lead, optimise, and get into the detail when needed
- Power user of tools such as GA4, GTM, SEMrush, Ahrefs, Hotjar, etc
- Strategic foresight and curiosity about emerging technologies, particularly AI, automation, content creation, and optimisation
This role would suit an experienced Digital or e‑commerce professional with an interest in consumer behaviour and how brands can influence behaviour change. You will have significant experience in a similar eCommerce/Digital Marketing role and ideally have a working knowledge of Headless CMS structures. You will be an organised, self‑starter with lots of initiative and the ability to motivate yourself within a small team.
What We Offer
- Collaborative team culture with flat hierarchy and data‑led thinking
- Remote‑first and flexible working setup
- Annual leave allocation of 23 days, increasing by one day for every year of service (Plus, you don’t have to work on your birthday!)
- Pension contributing matching up to 3%
- Private Medical Insurance currently provided by Vitality
- Childcare voucher scheme currently provided by Enjoy Benefits
- Electric Car scheme currently provided by The Electric Car Scheme
- Eyecare voucher scheme currently provided by Specsavers
- Professional development through ongoing training
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Advertising Services
Digital Manager employer: iPlace Global
Contact Detail:
iPlace Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual meetups, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects, especially those related to lead generation and CRO. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can improve their websites and user journeys. Tailor your answers to reflect your understanding of their goals and challenges.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team and contributing to our exciting growth journey.
We think you need these skills to ace Digital Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Digital Manager role. Highlight your experience with CMS, CRO, and digital marketing strategies to show us you’re the perfect fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re excited about this role and how your background aligns with our goals. Be genuine and let your personality come through!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements and metrics. We love numbers! Show us how you’ve improved lead quality or conversion rates in previous positions.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at iPlace Global
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of digital marketing strategies, especially around lead acquisition and conversion. Familiarise yourself with tools like GA4, Tag Manager, and any CMS you've worked with before. Being able to discuss your hands-on experience with these tools will show that you're ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used analytics to drive decisions in past roles. Bring examples of how you've improved website performance or user journeys through data-driven insights. This role is all about optimising digital performance, so demonstrating your analytical prowess will be key.
✨Be Ready for Collaboration
Since you'll be working closely with various teams, think of examples where you've successfully collaborated across departments. Highlight your experience in cross-functional teams and how you’ve contributed to achieving shared goals. This will show that you can thrive in a dynamic environment.
✨Demonstrate Your Strategic Thinking
Think about how you can articulate your strategic foresight, especially regarding emerging technologies like AI and automation. Be prepared to discuss how you stay updated on industry trends and how you can apply this knowledge to enhance the company's digital strategy.
