At a Glance
- Tasks: Lead measurement strategy for Nike across EMEA, driving innovative solutions and collaboration.
- Company: Join IPG Mediabrands, a global leader in media and marketing solutions.
- Benefits: Enjoy flexi-leave, free meals, wellness programmes, and generous parental leave.
- Other info: Inclusive culture celebrating diversity and offering excellent career growth opportunities.
- Why this job: Shape the future of marketing measurement with a dynamic team at Nike.
- Qualifications: Experience in marketing measurement and strong analytical skills required.
The predicted salary is between 80000 - 100000 £ per year.
About Us
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM, Initiative and Mediahub and through its innovative marketing specialist companies Kinesso, Magna, Orion, Rapport and Mediabrands Content Studio. Mediabrands clients include many of the world’s most recognisable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries, representing the full diversity of humanity.
Role Description
The Director of Measurement is a crucial leadership role within the Nike Initiative team, responsible for shaping and driving the measurement strategy across the EMEA region. This role involves aligning measurement practices with Nike's global and EMEA objectives, as well as IPG's global requirements. The Director will oversee the measurement infrastructure, collaborate with various Nike teams, and provide thought leadership on best-in-class measurement solutions. This role requires a strong understanding of marketing measurement, advanced modelling techniques, and excellent communication and collaboration skills.
Key Responsibilities:
- Measurement Strategy & Vision: Develop and execute the EMEA measurement strategy, aligning with Nike global/EMEA goals and IPG MB global/EMEA requirements. Anticipate future data needs and proactively develop solutions to meet them.
- Infrastructure Management: Oversee the design, maintenance, and quality of the EMEA measurement infrastructure (frameworks, channel measurement solutions, advanced modelling like MMM, Attribution & Incrementality testing).
- Data Enablement & Consultation: Collaborate with Nike Initiative teams (Marketplace, CapEx, C-FOP & Strategy) to ensure they have the right measurement capabilities based on the campaign requirements. Consult planners and strategists on the upfront measurement frameworks.
- Campaign Measurement Management: Manage the implementation of measurement solutions (with CapEx specialist teams) linked to the campaign KPIs for each campaign.
- Proactive Measurement Exploration: Proactive investigation and consultation into measurement solutions outside of platform and channel measurement (e.g., OOH tracking, footfall, attention).
- Thought Leadership: With supporting CapEx team, provide thought leadership to Nike on best-in-class tech and tools.
- Client Interaction: Serve as a key point of contact for Nike EMEA and Global teams regarding overarching measurement, alongside the Initiative CapEx leadership team. Proactively communicate any changes in direction that could impact deliverables.
- Scoping and Documentation: Translate client requirements (external/internal) into clear project scopes. Maintain comprehensive documentation of measurement infrastructure, reporting solutions, and metric definitions.
- Team Leadership: Provide clear direction and connect the team through collaborative projects.
Desired Skills & Experience
- Proven experience in marketing measurement, analytics, and attribution.
- Strong understanding of marketing mix modelling (MMM), attribution modelling, and incrementality testing.
- Experience with various measurement platforms and technologies (in particular Google and Meta).
- Excellent communication, collaboration, and client management skills.
- Strong analytical and problem-solving skills.
- Ability to translate complex measurement concepts into actionable insights.
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are an equal-opportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to Ninette at , if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
The Perks
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year.
- Free breakfast and free lunch.
- Early finish Fridays.
- Core Hours (Mon-Thurs, flexible start/finish times).
- Retail discounts.
- Electric vehicle salary sacrifices car scheme.
- Wellbeing programme, including Headspace & flu jabs.
- Interest free season ticket loan.
- Paid time off for Volunteering.
- Group Income Protection.
- Life Assurance.
- Private Medical Insurance or Health Cash Plan (dependent on level).
- Group Personal Pension Plan with matched contributions from 3-6%.
- Generous Parental Leave & Pay.
- Independent mortgage advice.
- Financial education.
- Employee Assistance Programme.
- Free eye tests.
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
Measurement Director, EMEA - Nike in Slough employer: IPG Mediabrands
At IPG Mediabrands, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. As the Measurement Director for Nike in the EMEA region, you will benefit from a supportive environment that prioritises employee growth through comprehensive training and development opportunities, alongside a generous benefits package including flexi-leave, wellness programmes, and retail discounts. Join us to be part of a dynamic team that values your contributions and encourages innovative thinking in a role that directly impacts some of the world's most iconic brands.
StudySmarter Expert Advice🤫
We think this is how you could land Measurement Director, EMEA - Nike in Slough
✨Show Your Creative Side
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We think you need these skills to ace Measurement Director, EMEA - Nike in Slough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IPG Mediabrands. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IPG Mediabrands:Show us that you’ve done your homework! In your application, briefly mention what you admire about IPG Mediabrands’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IPG Mediabrands
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IPG Mediabrands will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IPG Mediabrands, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
