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- Tasks: Lead measurement strategy for Nike across EMEA, driving innovative solutions and collaboration.
- Company: Join the dynamic team at IPG Mediabrands, working with a global leader like Nike.
- Benefits: Enjoy flexi-leave, free meals, early finishes, and a supportive work environment.
- Why this job: Make a real impact in marketing measurement while developing your skills in a fun atmosphere.
- Qualifications: Experience in marketing measurement and analytics, with strong communication skills.
- Other info: Inclusive culture that values diversity and offers excellent career growth opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
The Director of Measurement is a crucial leadership role within the Nike Initiative team, responsible for shaping and driving the measurement strategy across the EMEA region. This role involves aligning measurement practices with Nike's global and EMEA objectives, as well as IPG's global requirements. The Director will oversee the measurement infrastructure, collaborate with various Nike teams, and provide thought leadership on bestâinâclass measurement solutions. This role requires a strong understanding of marketing measurement, advanced modeling techniques, and excellent communication and collaboration skills.
Key Responsibilities
- Develop and execute the EMEA measurement strategy, aligning with Nike global/EMEA goals and IPG MB global/EMEA requirements.
- Anticipate future data needs and proactively develop solutions to meet them.
- Oversee the design, maintenance, and quality of the EMEA measurement infrastructure (frameworks, channel measurement solutions, advanced modeling like MMM, Attribution & Incrementality testing).
- Collaborate with Nike Initiative teams (Marketplace, CapEx, CâFOP & Strategy) to ensure they have the right measurement capabilities based on the campaign requirements.
- Consult planners and strategists on the upfront measurement frameworks.
- Manage the implementation of measurement solutions (with CapEx specialist teams) linked to the campaign KPIs for each campaign.
- Proactive investigation and consultation into measurement solutions outside of platform and channel measurement (e.g., OOH tracking, footfall, attention).
- With supporting CapEx team, provide thought leadership to Nike on bestâinâclass tech and tools.
- Serve as a key point of contact for Nike EMEA and Global teams regarding overarching measurement, alongside the Initiative CapEx leadership team.
- Proactively communicate any changes in direction that could impact deliverables.
- Translate client requirements (external/internal) into clear project scopes.
- Maintain comprehensive documentation of measurement infrastructure, reporting solutions, and metric definitions.
- Provide clear direction and connect the team through collaborative projects.
Desired Skills & Experience
- Proven experience in marketing measurement, analytics, and attribution.
- Strong understanding of marketing mix modeling (MMM), attribution modeling, and incrementality testing.
- Experience with various measurement platforms and technologies (in particular Google and Meta).
- Excellent communication, collaboration, and client management skills.
- Strong analytical and problemâsolving skills.
- Ability to translate complex measurement concepts into actionable insights.
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are an equalâopportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to Ninette at ninette.desousa@mbww.com, if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
The Perks
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued â and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexiâleave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year.
- Free breakfast and free lunch.
- Early finish Fridays.
- Core Hours (MonâThurs, flexible start/finish times).
- Electric vehicle salary sacrifices car scheme.
- Interest free season ticket loan.
- Paid time off for Volunteering.
- Group Income Protection.
- Life Assurance.
- Private Medical Insurance or Health Cash Plan (dependent on level).
- Group Personal Pension Plan with matched contributions from 3-6%.
- Generous Parental Leave & Pay.
- Employee Assistance Programme.
- Free eye tests.
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
Seniority level: MidâSenior level
Employment type: Fullâtime
Job function: Advertising
Measurement Director, EMEA - Nike in London employer: IPG Mediabrands
Contact Detail:
IPG Mediabrands Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Measurement Director, EMEA - Nike in London
â¨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Nike or IPG Mediabrands. A friendly message on LinkedIn can open doors and give you insider info about the role.
â¨Tip Number 2
Prepare for the interview by diving deep into Nike's measurement strategies. Show us you know your stuff by discussing how your experience aligns with their goals and how you can contribute to their success.
â¨Tip Number 3
Practice makes perfect! Get a mate to do mock interviews with you. Focus on articulating your thoughts clearly, especially around complex measurement concepts, so you can impress the interviewers.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets noticed. Plus, it shows youâre serious about joining the team at IPG Mediabrands.
We think you need these skills to ace Measurement Director, EMEA - Nike in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the Measurement Director role. Highlight your experience in marketing measurement and analytics, and show how it aligns with Nike's objectives. We want to see how you can bring value to our team!
Showcase Your Skills: Donât just list your skills; demonstrate them! Use specific examples from your past work that showcase your expertise in marketing mix modelling and attribution. This will help us understand how you can contribute to our measurement strategy.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured applications that communicate your thoughts effectively. Avoid jargon unless it's relevant to the role, and make sure your passion for the position shines through!
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, it gives you a chance to explore more about our culture and values!
How to prepare for a job interview at IPG Mediabrands
â¨Know Your Measurement Strategies
Before the interview, brush up on your knowledge of marketing measurement strategies, especially those relevant to Nike and IPG Mediabrands. Be ready to discuss advanced modelling techniques like MMM and attribution, as well as how you would align these with the company's goals.
â¨Showcase Your Collaboration Skills
This role requires excellent communication and collaboration skills. Prepare examples from your past experiences where you've successfully worked with cross-functional teams. Highlight how you can connect different departments to achieve a common goal.
â¨Anticipate Future Data Needs
Think about how you would proactively address future data needs in measurement. Be prepared to share your insights on emerging trends in measurement solutions and how they could benefit Nike's campaigns.
â¨Prepare for Technical Questions
Expect technical questions regarding measurement platforms and technologies, particularly Google and Meta. Familiarise yourself with these tools and be ready to discuss how you've used them in previous roles to drive successful outcomes.
