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- Tasks: Lead measurement strategy for Nike across EMEA, shaping innovative solutions and collaborating with teams.
- Company: Join IPG Mediabrands, a dynamic agency fostering inclusivity and creativity.
- Benefits: Enjoy flexi-leave, free meals, early finishes, and comprehensive health benefits.
- Why this job: Make an impact in marketing measurement while working with a global brand like Nike.
- Qualifications: Experience in marketing measurement and analytics, with strong communication skills.
- Other info: Be part of a supportive environment that values your growth and well-being.
The predicted salary is between 43200 - 72000 £ per year.
The Director of Measurement is a crucial leadership role within the Nike Initiative team, responsible for shaping and driving the measurement strategy across the EMEA region. This role involves aligning measurement practices with Nike's global and EMEA objectives, as well as IPG's global requirements. The Director will oversee the measurement infrastructure, collaborate with various Nike teams, and provide thought leadership on best‑in‑class measurement solutions. This role requires a strong understanding of marketing measurement, advanced modeling techniques, and excellent communication and collaboration skills.
Key Responsibilities
- Develop and execute the EMEA measurement strategy, aligning with Nike global/EMEA goals and IPG MB global/EMEA requirements.
- Anticipate future data needs and proactively develop solutions to meet them.
- Oversee the design, maintenance, and quality of the EMEA measurement infrastructure (frameworks, channel measurement solutions, advanced modeling like MMM, Attribution & Incrementality testing).
- Collaborate with Nike Initiative teams (Marketplace, CapEx, C‑FOP & Strategy) to ensure they have the right measurement capabilities based on the campaign requirements.
- Consult planners and strategists on the upfront measurement frameworks.
- Manage the implementation of measurement solutions (with CapEx specialist teams) linked to the campaign KPIs for each campaign.
- Proactive investigation and consultation into measurement solutions outside of platform and channel measurement (e.g., OOH tracking, footfall, attention).
- With supporting CapEx team, provide thought leadership to Nike on best‑in‑class tech and tools.
- Serve as a key point of contact for Nike EMEA and Global teams regarding overarching measurement, alongside the Initiative CapEx leadership team.
- Proactively communicate any changes in direction that could impact deliverables.
- Translate client requirements (external/internal) into clear project scopes.
- Maintain comprehensive documentation of measurement infrastructure, reporting solutions, and metric definitions.
- Provide clear direction and connect the team through collaborative projects.
Desired Skills & Experience
- Proven experience in marketing measurement, analytics, and attribution.
- Strong understanding of marketing mix modeling (MMM), attribution modeling, and incrementality testing.
- Experience with various measurement platforms and technologies (in particular Google and Meta).
- Excellent communication, collaboration, and client management skills.
- Strong analytical and problem‑solving skills.
- Ability to translate complex measurement concepts into actionable insights.
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are an equal‑opportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
The Perks
- Flexi‑leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year.
- Free breakfast and free lunch.
- Early finish Fridays.
- Core Hours (Mon‑Thurs, flexible start/finish times).
- Electric vehicle salary sacrifices car scheme.
- Interest free season ticket loan.
- Paid time off for Volunteering.
- Group Income Protection.
- Life Assurance.
- Private Medical Insurance or Health Cash Plan (dependent on level).
- Group Personal Pension Plan with matched contributions from 3-6%.
- Generous Parental Leave & Pay.
- Employee Assistance Programme.
- Free eye tests.
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
Measurement Director, EMEA - Nike in England employer: IPG Mediabrands
Contact Detail:
IPG Mediabrands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Measurement Director, EMEA - Nike in England
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those connected to Nike or IPG Mediabrands. A friendly message on LinkedIn can open doors and give you insider info about the role.
✨Tip Number 2
Prepare for the interview by diving deep into Nike's measurement strategies. Familiarise yourself with their recent campaigns and think about how your skills can align with their goals. Show them you mean business!
✨Tip Number 3
Don’t just wait for the job to come to you. Apply through our website and make sure to follow up. A little persistence can go a long way in showing your enthusiasm for the role.
✨Tip Number 4
Practice your communication skills! Since this role requires excellent collaboration, be ready to demonstrate how you can translate complex ideas into simple, actionable insights during your interviews.
We think you need these skills to ace Measurement Director, EMEA - Nike in England
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in marketing measurement and analytics. We want to see how your skills align with the Measurement Director role, so don’t hold back on showcasing your relevant achievements!
Showcase Your Communication Skills: Since this role involves collaboration with various teams, it’s essential to demonstrate your excellent communication abilities. Use clear and concise language in your application to reflect how you can effectively convey complex measurement concepts.
Highlight Your Analytical Prowess: We’re looking for someone with strong analytical and problem-solving skills. Be sure to include specific examples of how you've used data to drive decisions or improve measurement strategies in your previous roles.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at IPG Mediabrands!
How to prepare for a job interview at IPG Mediabrands
✨Know Your Measurement Strategies
Make sure you brush up on the latest marketing measurement techniques, especially marketing mix modelling (MMM) and attribution. Be ready to discuss how you've applied these strategies in past roles and how they align with Nike's objectives.
✨Showcase Your Collaboration Skills
This role involves working closely with various teams at Nike. Prepare examples of how you've successfully collaborated with cross-functional teams in the past. Highlight your communication skills and how you can translate complex concepts into actionable insights.
✨Anticipate Future Data Needs
Think ahead about potential data requirements for upcoming campaigns. Be prepared to discuss how you would proactively develop solutions to meet these needs, demonstrating your strategic thinking and problem-solving abilities.
✨Prepare for Thought Leadership
As a key point of contact for measurement, you'll need to provide thought leadership. Familiarise yourself with best-in-class measurement tools and technologies, and be ready to share your insights on how they can benefit Nike's initiatives.