Demand Generation Account Manager

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

Role Description

Team: Demand Generation

This is a great role for you if you enjoy working in a fast-paced environment, getting involved in multiple projects, with multiple stakeholders and are obsessed with efficiency.

We are looking for a Demand Generation Expert who has a track record of creating, delivering, and leading impactful ABM, Lead Gen or ECRM programs to profile, driving awareness to build solid relationships and create qualified pipelines for clients. This is a senior position and will require an individual who is able to understand and drive strategy for high profile brands across B2B and B2C.

As an Account Manager you will be a primary point of contact for our clients, responsible for developing and implementing marketing strategies as well as providing leadership and effective project management principles. You will manage client relationships and ensure successful campaign execution across a number of clients in line with key KPIs and SLAs.

Along the way, you'll see tremendous growth in the team, its client base, and your personal career, as you develop a deep – and marketable – understanding of our service area. As a team, Demand Generation covers a wide range of craft skills including but not limited to Content Syndication, ABM / Lead Gen, Marketing Automation, ECRM, Email Marketing, Social and Technical Implementations.

The Role:

Help plan, execute, optimise and manage ABM / Lead Gen or ECRM campaigns by using data and insights to craft strategy and to align stakeholders.

• Regular client and external supplier interaction and relationship building

• Prepare campaign level reporting, document and present learnings, findings and insights

• Collaborate with your colleagues across Technical, CRM and Design craft streams to ensure cohesion

• Ensure campaigns are executed according to the brief and in a timely manner

• Working closely with and mentor junior team members to share knowledge and allow delegation of certain tasks

Key Skills and Characteristics

• Proven experience of digital marketing in a B2B/B2C environment

• Channel experience within

• Paid Social: LinkedIn, Facebook

• Email Marketing & Content syndication

• Proven experience managing ABM / lead gen programs using marketing automation/CRM and attribution platforms like Marketo and Salesforce, among others

• Demonstrated track record in creating & managing high impact, results-driven, multi-channel ABM / lead gen campaigns by using data and insights to craft strategy and align stakeholders

• Exceptional ability to work cross-functionally and build deep relationships with core stakeholders and team members

• Experience building and launching sales tools like ROI calculators, sales playbooks, messaging docs, customer case studies, etc.

• Excellent verbal and written communication, effective time and project management skills, meticulous attention to detail with the ability to troubleshoot & problem solve, a people-first attitude, and a positive can-do mindset

• Understanding of industry leading ABM / LEAD GEN processes and capabilities

• Driven by brilliant execution and proven track record of implementing best in class marketing.
• Metric first focussed approach to campaign development

Soft Skills

• Ability to partner and influence stakeholders from all levels across the business

• Curious, ambitious, and able to manage multiple tasks simultaneously

• Technical Skills

• Tech and data savvy: knowledge of CRM tools and digital channels

• Experience working with marketing automation tools (ideally Eloqua, Hive9, Tableau and Salesforce) to execute, measure and optimise integrated demand generation campaigns

• Strong analytical mindset demonstrating successful marketing results and experience of measuring marketing attribution
• Industry knowledge

Employee Transparency

At IPG Mediabrands, we celebrate difference and believe this makes us stronger. IPG Mediabrands are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

THE PERKS

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

Flexi-leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year

• Free breakfast and free lunch
• Early finish Fridays
• Core Hours (Mon-Thurs, flexible start/finish times)
• Retail discounts
• Electric vehicle salary sacrifice car scheme
• Wellbeing programme, including Headspace & flu jabs
• Interest free season ticket loan
• Paid time off for Volunteering
• Group Income Protection
• Life Assurance
• Private Medical Insurance or Health Cash Plan (dependent on level)
• Group Personal Pension Plan with matched contributions from 3-6%
• Generous Parental Leave & Pay
• Independent mortgage advice
• Financial education
• Employee Assistance Programme
• Free eye tests
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!