At a Glance
- Tasks: Support the Partnerships team in media planning and client management.
- Company: Join Initiative, a leading agency driving growth for ambitious brands through innovative media strategies.
- Benefits: Enjoy flexi-leave, free meals, early finishes, and a range of health and wellness perks.
- Other info: This entry-level role offers mentorship opportunities and a chance to learn from industry leaders.
- Why this job: Kickstart your media career in a diverse, inclusive environment that values your contributions.
- Qualifications: Proficiency in Microsoft Excel and PowerPoint; strong communication and organisational skills required.
The predicted salary is between 28800 - 48000 £ per year.
Job Description
Location: London, England, United Kingdom |
Location: London, England, United Kingdom | Agency: Initiative - United Kingdom Ref#: 18800 | Type of Contract: Regular
About Us
Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different.
When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.
Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.
Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
Department Overview
Initiative is building the most streamlined and integrated Partnerships AV teams in the industry. We do not operate in silos. As such, our best and brightest Partnerships leaders from both Traditional and Digital backgrounds are charged with leading the Partnerships teams and delivering on the following:
- TV, BVOD, Radio and Cinema marketplace landscape experts internally and with clients
- All media partner evaluation, selection and recommendations leveraging strategic / consumer insights, marketplace insights, and Initiative’s proprietary partner selection data and toolsets
- Strategic, digital partnership solutions, negotiation/go‐to-market strategies, and audience—focused strategies, designed to deliver on client objectives and key performance indicators (KPIs)
- Innovation and emerging partner test opportunities to drive client KPIs
- Support MAGNA aggregate negotiations across all digital media channels
- Support and facilitate IPG Mediabrands corporate, agency and external media initiatives
Role Description
The Associate in Partnerships is an entry level position within Initiative requiring an eager, proactive and energetic person who is interested in beginning a career in media. The Associate is an important position within the integrated investment process and supports the team as they build a go to market approach for multiple media types including TV, BVOD, Radio & Cinema.
Key Responsibilities
Client
- Maintain client’s schedules in accordance with their goals
- Respond to client requests proactively
Internal
- Proactively seek out mentorship and learning from other Discipline leaders at Initiative (Strategy, Analytics, Communications Design, Client Advice)
- Attend company events and department wide meetings
- Learn key programs and tools
- Distribute, collect and organise RFPs (Requests For Proposal)
- Assist in reporting and tracking budgets, savings and value, ensuring accuracy for internal team
- Assist in evaluating partner proposals
- Responsible for smooth running of day-to-day activities
- Stewardship
- Enter buys onto Prisma and ensure system reflects accurate buys
- Update buy summary documents
- Monitor network buys daily based on audience delivery data to ensure delivery in flight
- Assist with traffic issues
- Integral in campaign set up and execution including order letters, specs, creative rotation and billing documentation
- Be responsible for billing discrepancies and produce resolutions
- Assist in actualisations with partners and final billing numbers
- Participate in analysis and post campaign summary of integrated programs
- Coordination and scheduling of partner and team meetings
- Compilation and distribution of conference reports from status meetings
- Participate in departmental projects as requested
Commercial
- Timely resolution of billing discrepancies
- Ensures and advocates for partner relationships
Prioritisation:
- 20% Client
- 60% Internal
- 20% Commercial
Key Performance Indicators (KPI’s):
- Client
- Responsiveness and accuracy on client maintenance
- Internal
- Fosters strong and positive internal relationships
- Accurate maintenance of schedules
- Participates in agency and external personal growth & education initiatives
- Strong knowledge of buying mechanics - Prisma, tracking, posting
- Adherence to / use of agency processes and tools
- Commercial
- Align with billing timelines
- Ensures and advocates for agency partner relationships
Desired Skills & Experience
- Proficiency with Microsoft programs, especially Excel and PowerPoint
- Ability to communicate concisely and clearly, both written and oral
- Great organisational and analytical skills
- Proven ability to work independently and as part of an integrated team
- Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
The Perks
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
- Free breakfast and free lunch
- Early finish Fridays
- Core Hours (Mon-Thurs, flexible start/finish times)
- Electric vehicle salary sacrifice car scheme
- Interest free season ticket loan
- Paid time off for Volunteering
- Group Income Protection
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3-6%
- Generous Parental Leave & Pay
- Employee Assistance Programme
- Free eye tests
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
Positions: Associate, AV Partnerships (Entry-Level) in London employer: IPG Mediabrand
Initiative is an exceptional employer that fosters a vibrant and inclusive work culture in the heart of London, where employees are encouraged to grow and thrive. With a commitment to diversity and employee well-being, we offer a range of benefits including flexible leave, free meals, and comprehensive health plans, ensuring that our team feels valued and supported. As part of a global network, you will have access to unique learning opportunities and mentorship from industry leaders, making this an ideal place to kickstart your career in media.
StudySmarter Expert Advice🤫
We think this is how you could land Positions: Associate, AV Partnerships (Entry-Level) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IPG Mediabrand and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like IPG Mediabrand are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with IPG Mediabrand on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at IPG Mediabrand. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Positions: Associate, AV Partnerships (Entry-Level) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IPG Mediabrand. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IPG Mediabrand:Show us that you’ve done your homework! In your application, briefly mention what you admire about IPG Mediabrand’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IPG Mediabrand
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IPG Mediabrand will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IPG Mediabrand, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
