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- Tasks: Lead audience and data strategies for top clients like Amex and Kenvue.
- Company: Join IPG Mediabrands, a global leader in media and marketing solutions.
- Benefits: Enjoy flexi-leave, free meals, and a supportive work environment.
- Why this job: Make an impact with innovative data-driven marketing strategies.
- Qualifications: Experience in digital marketing and audience targeting is essential.
- Other info: Diverse and inclusive culture with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: London, England, United Kingdom
Agency: Mediabrands Capability Center - United Kingdom
Ref#: 22085 | Type of Contract: Regular
About Us
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its awardâwinning, fullâservice agency networks UM and Initiative and through its innovative marketing specialist companies Kinesso, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the worldâs most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.
Role Description
The Associate Director of Audience & Data Strategy plays a crucial role in developing and executing audience and data strategies for key clients, primarily Amex and Kenvue. This role involves working with the managers, managing project tasks, and collaborating with internal teams to deliver dataâdriven solutions. The Associate Director will leverage audience insights, data management expertise, and IPG's proprietary tools to drive impactful marketing strategies for our clients.
Key Responsibilities
- Leadership and Management
- Provide leadership and guidance to our team manager, overseeing their work across assigned client accounts.
- Lead the development and execution of audience and data strategy deliverables with consult and support from the directors, for key clients.
- Scope and Revenue Management
- Coordinate project tasks with clients, ensuring alignment on deliverables.
- Manage project tasks, budgets and timelines to ensure profitability and client satisfaction.
- Paid Client Responsibilities
- Focus on delivering exceptional audience and data strategy services to key clients, including Amex and Kenvue.
- Audience Strategy
- Proven expertise in audience, culture and category insights and research design.
- Utilize thirdâparty tools such as YouGov, GWI, and TGI to gather audience insights and inform strategy development.
- Ability to craft compelling data narratives and easily translate them for clients and wider agency teams.
- Collaborate with the Strategy team to develop compelling and inspirational audience stories using Mediabrands or clientâspecific frameworks.
- Passionately curious and always seeking creativity and innovation in data, exploring new methods and perspectives to think outside the traditional insights bubble.
- Data Management
- Understand the firstâparty, secondâparty, and thirdâparty data landscape and with support from Directors work with activation teams to connect strategic audiences with activation audiences.
- Maintain a working knowledge of the IPG Interact toolset and capabilities, driving adoption and utilization across Mediabrands and client teams.
- Be able to translate strategic audiences into actionable planning and addressable audiences within Interact and be able to consult local teams on using them.
- Provide training and support to users on the Interact platform.
- Pitch Support
- Support the SVP, Audience Analytics and Directors in EMEA pitches, contributing to the development of compelling audience and data strategies.
- Collaboration with Research and Insights Function
- Custom Research: Support the creation of bespoke surveys to analyze audience trends, brand behaviors, and market impact.
- Insight Generation: Support in the presentation of custom research findings through actionable and measurable insights.
Desired Skills & Experience
- Experience in digital marketing and audience targeting techniques.
- Strong working knowledge in using thirdâparty audience research tools such as YouGov, GWI, and TGI.
- Familiarity with firstâparty data strategy and implementation.
- Understanding of the data ecosystem and application across addressable channels.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work collaboratively across teams and manage multiple projects simultaneously.
- Ability to look past just the data and provide compelling narratives.
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equalâopportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
The Perks
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued â and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexiâleave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year.
- Free breakfast and free lunch.
- Early finish Fridays.
- Core Hours (MonâThurs, flexible start/finish times).
- Electric vehicle salary sacrifices car scheme.
- Interest free season ticket loan.
- Paid time off for Volunteering.
- Group Income Protection.
- Life Assurance.
- Private Medical Insurance or Health Cash Plan (dependent on level).
- Group Personal Pension Plan with matched contributions from 3-6%.
- Generous Parental Leave & Pay.
- Employee Assistance Programme.
- Free eye tests.
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
Positions: Associate Director, Audience & Data Strategy in London employer: IPG Mediabrand
Contact Detail:
IPG Mediabrand Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Positions: Associate Director, Audience & Data Strategy in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Mediabrands. A friendly chat can open doors that applications alone can't.
â¨Tip Number 2
Prepare for interviews by researching the company and its clients. Knowing about Amex and Kenvue will show you're genuinely interested and ready to contribute.
â¨Tip Number 3
Practice your storytelling skills. Be ready to share how your past experiences align with the role of Associate Director, Audience & Data Strategy. Make it relatable and engaging!
â¨Tip Number 4
Don't forget to apply through our website! Itâs the best way to ensure your application gets noticed and shows youâre serious about joining the team.
We think you need these skills to ace Positions: Associate Director, Audience & Data Strategy in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the Associate Director role. Highlight your experience in audience and data strategy, and show us how your skills align with what we're looking for.
Showcase Your Data Skills: Since this role is all about data-driven strategies, donât forget to mention your familiarity with tools like YouGov, GWI, and TGI. We want to see how you can leverage these insights to create compelling narratives.
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and avoid jargon where possible. We appreciate a well-structured application that gets straight to the point!
Apply Through Our Website: We encourage you to submit your application through our website. Itâs the best way for us to receive your details and ensures youâre considered for the role. Plus, itâs super easy!
How to prepare for a job interview at IPG Mediabrand
â¨Know Your Audience
Before the interview, research the key clients you'll be working with, like Amex and Kenvue. Understand their brand values and recent campaigns to show that you can tailor your audience and data strategies to their specific needs.
â¨Master the Tools
Familiarise yourself with third-party tools such as YouGov, GWI, and TGI. Be ready to discuss how you've used these tools in past roles to gather insights and inform strategies, as this will demonstrate your expertise in audience targeting.
â¨Craft Compelling Narratives
Prepare to showcase your ability to translate complex data into engaging stories. Think of examples where you've successfully communicated data insights to clients or teams, as this is crucial for the role.
â¨Show Your Leadership Skills
Be ready to discuss your experience in leading teams and managing projects. Highlight specific instances where you've guided a team through challenges or delivered successful outcomes, as leadership is a key aspect of the Associate Director role.
