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- Tasks: Lead client teams and manage innovative programmatic campaigns across various media channels.
- Company: Join Kinesso, a tech-driven performance marketing agency at the forefront of digital innovation.
- Benefits: Enjoy flexi-leave, free meals, early finishes, and a supportive work environment.
- Why this job: Make an impact in a dynamic role while developing your skills in a fast-paced industry.
- Qualifications: Experience in digital media account management and strong analytical skills are essential.
- Other info: Be part of a diverse team that values inclusivity and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Location: London, England, United Kingdom
Agency: Kinesso - United Kingdom Ref#: 20801 | Type of Contract: Regular
About Us
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
Role Description
Your role will be to support the Kinesso Client Services team in the account management of programmatic display, mobile, audio, OOH and video campaigns across multiple clients.
Key Responsibilities
- Leadership of dedicated client team, ensuring client services and ad operations operate as one unit.
- Build strong relationships with client stakeholders at UM/IPG.
- Maintain best practice in all Kinesso processes throughout the team (Addressable Strategy and Operations).
- Be seen as programmatic expert both internally and externally, and work with the team to deliver innovative Kinesso products to generate revenue opportunities.
- Ability to prioritise and identify any opportunities to upsell emerging channels like CTV, Audio, Native, Social extension, DOOH, BVOD etc.
- Key support person present at any direct client meeting or agency presentation.
- Ability to assess priority and delegate to team members effectively.
- Building frameworks for client growth through programmatic strategies.
- Work closely with Product and Strategy to deliver educational workshops/innovation sessions to clients and agency.
- Understand client objectives and challenges including external factors that may impact the client business.
- Investigate and help the team to solve problems and clearly communicate results/solutions.
- Strong management skills that helps to motivate people, give constructive feedback and coach them with their career progression.
- Ability to forecast and foresee gaps in resource or need for new hires in future and managing accordingly.
- Liaise with the agency and clients at a senior level for any serious matters, foreseen issues, problem solving.
- Be able to devise and implement problem-solving strategies and solutions that will benefit both the agency and their clients.
- Work with agency counterparts to drive better integrations and more streamlined working process from an AS perspective.
- Participation in monthly revenue meetings with Finance and Agency lead.
- Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platform's functionality, although in-console campaign management is not a part of this role.
Desired Skills & Experience
- Experience in digital media account management with blue chip advertising clients with a leading online advertising agency, network, advertising exchange or optimization firm.
- Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment.
- Excellent quantitative and analytical skills with the ability to draw conclusions based on data.
- Fundamental knowledge of ad targeting methodologies.
- Good understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces.
- Experience with statistics and related analysis methodologies.
- Ability to investigate, analyze & solve problems, and clearly communicate results.
- MS Office fluency, including Excel pivot tables & chart making. Experience with MS Access, VBA/Excel Macros is a strong plus.
- Desire to work in an entrepreneurial atmosphere and be a self-starter.
- Eagerness to get hands-on to figure out how things work.
- Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly.
- Ability to work collaboratively as part of a cross-functional team.
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to Ninette at Ninette.DeSousa@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
THE PERKS
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year.
- Free breakfast and free lunch.
- Early finish Fridays.
- Core Hours (Mon-Thurs, flexible start/finish times).
- Electric vehicle salary sacrifice car scheme.
- Interest-free season ticket loan.
- Paid time off for Volunteering.
- Group Income Protection.
- Life Assurance.
- Private Medical Insurance or Health Cash Plan (dependent on level).
- Group Personal Pension Plan with matched contributions from 3-6%.
- Generous Parental Leave & Pay.
- Employee Assistance Programme.
- Free eye tests.
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
Positions: Account Director, Addressable Strategy in London employer: IPG Mediabrand
Contact Detail:
IPG Mediabrand Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Positions: Account Director, Addressable Strategy in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching Kinesso and its offerings. Understand their approach to performance marketing and think about how your skills can contribute to their goals. This will help you stand out as a candidate who’s genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Account Director position. Highlight your successes in digital media account management and be prepared to discuss how you can drive growth for clients.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Kinesso team. Let’s get you that dream job!
We think you need these skills to ace Positions: Account Director, Addressable Strategy in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Account Director position. Highlight your experience in digital media account management and any relevant skills that align with Kinesso's focus on programmatic strategies.
Showcase Your Communication Skills: Since this role involves client-facing interactions, emphasise your excellent verbal and written communication skills. Share examples of how you've successfully managed client relationships or presented strategies in previous roles.
Demonstrate Analytical Prowess: Kinesso values data-driven decision-making, so be sure to highlight your quantitative and analytical skills. Mention specific tools or methodologies you've used to analyse data and draw conclusions that benefited your clients.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. This way, we can ensure your application gets the attention it deserves and you can easily track its progress!
How to prepare for a job interview at IPG Mediabrand
✨Know Your Stuff
Make sure you brush up on your knowledge of programmatic advertising and the specific channels mentioned in the job description, like CTV and DOOH. Being able to discuss these topics confidently will show that you're not just interested but also knowledgeable about the industry.
✨Showcase Your Leadership Skills
Since the role involves leading a client team, be prepared to share examples of how you've successfully managed teams in the past. Highlight your ability to motivate others and provide constructive feedback, as this will resonate well with the interviewers.
✨Prepare for Problem-Solving Questions
Expect questions that assess your problem-solving abilities. Think of specific challenges you've faced in previous roles and how you overcame them. This will demonstrate your analytical skills and your capacity to handle client issues effectively.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about Kinesso's approach to client growth or how they integrate new technologies into their strategies. This shows your genuine interest in the company and the role, plus it gives you valuable insights.
