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For Companies At a Glance
- Tasks: Lead audience and data strategies for top clients like Amex and Kenvue.
- Company: Join IPG Mediabrands, a global leader in media and marketing solutions.
- Benefits: Enjoy flexi-leave, free meals, and a supportive work environment.
- Why this job: Make an impact with innovative data-driven marketing strategies.
- Qualifications: Experience in digital marketing and audience targeting is essential.
- Other info: Diverse and inclusive culture with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: London, England, United Kingdom
About Us
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award‑winning, full‑service agency networks UM and Initiative and through its innovative marketing specialist companies Kinesso, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity.
Role Description
The Associate Director of Audience & Data Strategy plays a crucial role in developing and executing audience and data strategies for key clients, primarily Amex and Kenvue. This role involves working with the managers, managing project tasks, and collaborating with internal teams to deliver data‑driven solutions. The Associate Director will leverage audience insights, data management expertise, and IPG’s proprietary tools to drive impactful marketing strategies for our clients.
Key Responsibilities
- Leadership and Management: Provide leadership and guidance to our team manager, overseeing their work across assigned client accounts. Lead the development and execution of audience and data strategy deliverables with consult and support from the directors, for key clients.
- Scope and Revenue Management: Coordinate project tasks with clients, ensuring alignment on deliverables. Manage project tasks, budgets and timelines to ensure profitability and client satisfaction.
- Paid Client Responsibilities: Focus on delivering exceptional audience and data strategy services to key clients, including Amex and Kenvue.
- Audience Strategy: Proven expertise in audience, culture and category insights and research design. Utilize third‑party tools such as YouGov, GWI, and TGI to gather audience insights and inform strategy development. Ability to craft compelling data narratives and easily translate them for clients and wider agency teams. Collaborate with the Strategy team to develop compelling and inspirational audience stories using Mediabrands or client‑specific frameworks. Passionately curious and always seeking creativity and innovation in data, exploring new methods and perspectives to think outside the traditional insights bubble.
- Data Management: Understand the first‑party, second‑party, and third‑party data landscape and with support from Directors work with activation teams to connect strategic audiences with activation audiences.
- Interact Audience Console: Maintain a working knowledge of the IPG Interact toolset and capabilities, driving adoption and utilization across Mediabrands and client teams. Be able to translate strategic audiences into actionable planning and addressable audiences within Interact and be able to consult local teams on using them. Provide training and support to users on the Interact platform.
- Pitch Support: Support the SVP, Audience Analytics and Directors in EMEA pitches, contributing to the development of compelling audience and data strategies.
- Collaboration with Research and Insights Function: Custom Research: Support the creation of bespoke surveys to analyze audience trends, brand behaviors, and market impact. Insight Generation: Support in the presentation of custom research findings through actionable and measurable insights.
Desired Skills & Experience
- Experience in digital marketing and audience targeting techniques.
- Strong working knowledge in using third‑party audience research tools such as YouGov, GWI, and TGI.
- Familiarity with first‑party data strategy and implementation.
- Understanding of the data ecosystem and application across addressable channels.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work collaboratively across teams and manage multiple projects simultaneously.
- Ability to look past just the data and provide compelling narratives.
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal‑opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
The Perks
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexi‑leave, with 25 days annual leave to be taken as minimum.
- In addition to your holiday entitlement, the office usually closes between Christmas & New Year.
- Free breakfast and free lunch.
- Early finish Fridays.
- Core Hours (Mon‑Thurs, flexible start/finish times).
- Electric vehicle salary sacrifices car scheme.
- Interest free season ticket loan.
- Paid time off for Volunteering.
- Group Income Protection.
- Life Assurance.
- Private Medical Insurance or Health Cash Plan (dependent on level).
- Group Personal Pension Plan with matched contributions from 3-6%.
- Generous Parental Leave & Pay.
- Employee Assistance Programme.
- Free eye tests.
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
Positions: Associate Director, Audience & Data Strategy in City of London employer: IPG Mediabrand
Contact Detail:
IPG Mediabrand Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Positions: Associate Director, Audience & Data Strategy in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Mediabrands. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research Mediabrands and its clients like Amex and Kenvue. Show us you’re passionate about audience and data strategy.
✨Tip Number 3
Practice your storytelling skills. We love candidates who can turn data into compelling narratives. Think about how you can present insights in an engaging way.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining us!
We think you need these skills to ace Positions: Associate Director, Audience & Data Strategy in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Associate Director role. Highlight your experience in audience and data strategy, and don’t forget to mention any relevant tools like YouGov or GWI that you’ve used.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about audience insights and how your skills align with our needs. Keep it engaging and personal!
Showcase Your Leadership Skills: Since this role involves leading a team, be sure to highlight any leadership experiences you've had. Share examples of how you've guided teams to success in past projects.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets into the right hands quickly!
How to prepare for a job interview at IPG Mediabrand
✨Know Your Audience
Before the interview, dive deep into understanding the key clients you'll be working with, like Amex and Kenvue. Familiarise yourself with their brand values, target demographics, and recent campaigns. This will help you tailor your responses and demonstrate your knowledge of audience strategy.
✨Showcase Your Data Skills
Be prepared to discuss your experience with third-party tools such as YouGov, GWI, and TGI. Bring examples of how you've used data to inform strategies in past roles. Highlight your ability to craft compelling narratives from data insights, as this is crucial for the Associate Director position.
✨Demonstrate Leadership Qualities
Since this role involves providing guidance to team managers, think of examples where you've successfully led a team or project. Share how you managed tasks, budgets, and timelines while ensuring client satisfaction. This will show that you're ready to take on leadership responsibilities.
✨Prepare for Collaboration
Collaboration is key in this role, so be ready to discuss how you've worked with cross-functional teams in the past. Think of specific instances where your collaboration led to successful outcomes. This will highlight your ability to work effectively within a diverse team environment.
