At a Glance
- Tasks: Create engaging social media content that builds community and drives engagement.
- Company: Join a dynamic team at the IPA, shaping the future of social media.
- Benefits: Flexible working options, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and community.
- Why this job: Make an impact by showcasing innovative ideas and events in the industry.
- Qualifications: 2+ years in social media management with strong storytelling and content creation skills.
The predicted salary is between 30000 - 40000 £ per year.
We are looking for an experienced and creative Social Media Manager with two or more years' experience to help bring the IPA to life across our channels and take our social presence to the next level. You will be a hands‐on creator with a strong instinct for distinctive, platform‐native content that cuts through, builds community and drives meaningful engagement. You will showcase the work the IPA delivers for and with the industry, bringing its people, ideas, events and initiatives to life through compelling, consistent storytelling that resonates with existing members and attracts the next generation of agencies.
The role
- Evolve the IPA's social content strategy, aligning to organisational priorities.
- Develop content that broadens the IPA's reach.
- Create high‐quality, original content across formats including posts, carousels, short‐form video and interviews.
- Work with colleagues to turn complex industry topics into accessible, engaging content.
- Bring consistency and creativity to content output and tone of voice, ensuring a strong visual and editorial identity.
- Attend IPA events and industry moments to capture and publish real‐time content.
- Work across the organisation to surface stories, ideas and content opportunities, with a view to capturing and publishing.
Performance and optimisation
- Track and analyse performance across platforms, optimising content accordingly.
- Create reports on key performance indicators such as reach, engagement and sentiment.
- Use listening tools to track brand mentions and engage users.
Essential skills and experience
- A strong portfolio showcasing clear understanding of platform nuances.
- Strong writing, editing and storytelling skills.
- Experience with short‐form video and creator style content.
- Experience creating content for B2B audiences that drives both reach and meaningful engagement.
- Hands on content creation skills.
- Strong working knowledge of creative and editing tools.
- Experience using analytics to inform decisions and improve performance.
- Proficiency with content management, social listening and scheduling platforms such as Hootsuite, Social Pilot, Brand Watch or similar.
About you
- Ability to create engaging, fast‐turnaround visual content.
- Have strong editorial instincts and know what makes people stop, read and engage.
- You are commercially aware and understand how content supports growth.
- You are proactive in finding stories rather than waiting for them.
- You are comfortable working at pace and managing multiple priorities.
If this sounds like you and you'd like to be considered, please send your CV and application to HR@ipa.co.uk. We are happy to consider full time or 4 days per week. Closing date for applications is 29 June 2026.
Everyone at the IPA is expected to work as part of a team. On occasions this may include covering other people's work for short periods, contributing know-how and time to joint projects, and helping other staff members with training and development. Overall, you are expected to be flexible where necessary to meet the needs of the IPA. Accordingly, the precise description and nature of your job may be varied from time to time, and you may be required to carry out other duties within the scope of your role.
Social Media Manager employer: ipa.co.uk - Jobboard
The IPA is an exceptional employer that fosters a collaborative and innovative work culture, perfect for creative minds looking to make a significant impact in the social media landscape. With a strong emphasis on professional development, employees are encouraged to grow their skills while working on engaging projects that resonate with a diverse audience. Located in a vibrant area, the IPA offers unique opportunities to connect with industry leaders and participate in exciting events, making it an ideal place for those passionate about storytelling and community building.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Get social! Engage with the company on their social media platforms. Comment on their posts, share your thoughts, and show them you’re genuinely interested in what they do. This not only gets you noticed but also gives you a feel for their tone and style.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the role. Plus, it’s a great way to get insider info that could help you stand out.
✨Tip Number 3
Show off your skills! Create a mini portfolio of your best social media work and share it during interviews or networking events. Tailor it to reflect the kind of content the IPA produces, so they can see how you’d fit right in.
✨Tip Number 4
Don’t just apply, engage! When you submit your application through our website, follow up with a friendly email expressing your enthusiasm for the role. It shows initiative and keeps you on their radar!
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Show Off Your Creativity:When crafting your application, let your creative flair shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can create distinctive content, so make sure your application reflects that.
Tailor Your CV:Don’t just send a generic CV! Tailor it to highlight your experience in social media management and content creation. We want to see how your skills align with our needs, so be specific about your achievements and relevant projects.
Tell a Story:Your application is your chance to tell your story. Share examples of how you’ve brought ideas to life through compelling storytelling. We love seeing how you’ve engaged audiences and built communities, so don’t hold back!
Apply Through Our Website:Make sure to apply through our website for the best chance of being noticed! It’s the easiest way for us to keep track of applications and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at ipa.co.uk - Jobboard
✨Showcase Your Portfolio
Make sure to bring a strong portfolio that highlights your best work. Include examples of platform-native content, short-form videos, and any B2B projects you've tackled. This will demonstrate your understanding of what resonates with audiences and your ability to create engaging content.
✨Know the Brand Inside Out
Before the interview, dive deep into the IPA's social media presence. Familiarise yourself with their tone of voice, recent campaigns, and overall content strategy. This will help you discuss how you can evolve their social content strategy and align it with organisational priorities.
✨Prepare for Real-Time Content Scenarios
Think about how you would capture and publish content during live events. Be ready to share ideas on how to turn complex industry topics into engaging stories. This shows that you're proactive and can think on your feet, which is crucial for a Social Media Manager.
✨Discuss Analytics and Optimisation
Be prepared to talk about how you've used analytics in past roles to inform your content decisions. Share specific examples of how you've tracked performance, optimised content, and created reports on key performance indicators. This will highlight your data-driven approach to social media management.
