At a Glance
- Tasks: Create engaging social media content that builds community and drives engagement.
- Company: Join a dynamic team at the IPA, shaping the future of social media.
- Benefits: Flexible working options, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and storytelling.
- Why this job: Make an impact by showcasing innovative ideas and events in the industry.
- Qualifications: 2+ years of social media experience and a strong portfolio.
The predicted salary is between 30000 - 40000 £ per year.
We are looking for an experienced and creative Social Media Manager with two or more years’ experience to help bring the IPA to life across our channels and take our social presence to the next level. You will be a hands‑on creator with a strong instinct for distinctive, platform‑native content that cuts through, builds community and drives meaningful engagement. You will showcase the work the IPA delivers for and with the industry, bringing its people, ideas, events and initiatives to life through compelling, consistent storytelling that resonates with existing members and attracts the next generation of agencies.
The role
- Evolve the IPA’s social content strategy, aligning to organisational priorities.
- Develop content that broadens the IPA’s reach.
- Create high‑quality, original content across formats including posts, carousels, short‑form video and interviews.
- Work with colleagues to turn complex industry topics into accessible, engaging content.
- Bring consistency and creativity to content output and tone of voice, ensuring a strong visual and editorial identity.
- Attend IPA events and industry moments to capture and publish real‑time content.
- Work across the organisation to surface stories, ideas and content opportunities, with a view to capturing and publishing.
Performance and optimisation
- Track and analyse performance across platforms, optimising content accordingly.
- Create reports on key performance indicators such as reach, engagement and sentiment.
- Use listening tools to track brand mentions and engage users.
Essential skills and experience
- A strong portfolio showcasing clear understanding of platform nuances.
- Strong writing, editing and storytelling skills.
- Experience with short‑form video and creator style content.
- Experience creating content for B2B audiences that drives both reach and meaningful engagement.
- Hands on content creation skills.
- Strong working knowledge of creative and editing tools.
- Experience using analytics to inform decisions and improve performance.
- Proficiency with content management, social listening and scheduling platforms such as Hootsuite, Social Pilot, Brand Watch or similar.
About you
- Ability to create engaging, fast‑turnaround visual content.
- Have strong editorial instincts and know what makes people stop, read and engage.
- You are commercially aware and understand how content supports growth.
- You are proactive in finding stories rather than waiting for them.
- You are comfortable working at pace and managing multiple priorities.
If this sounds like you and you’d like to be considered, please send your CV and application to HR@ipa.co.uk. We are happy to consider full time or 4 days per week. Closing date for applications is 29 June 2026. Everyone at the IPA is expected to work as part of a team. On occasions this may include covering other people’s work for short periods, contributing know-how and time to joint projects, and helping other staff members with training and development. Overall, you are expected to be flexible where necessary to meet the needs of the IPA. Accordingly, the precise description and nature of your job may be varied from time to time, and you may be required to carry out other duties within the scope of your role.
Social Media Manager employer: ipa.co.uk - Jobboard
At the IPA, we pride ourselves on fostering a dynamic and inclusive work culture that encourages creativity and collaboration. As a Social Media Manager, you will have the opportunity to shape our social presence while benefiting from professional growth opportunities and a supportive team environment. Located in a vibrant area, we offer flexible working arrangements and a commitment to employee well-being, making us an excellent employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Get your social media game on point! Start by showcasing your best work on platforms like Instagram or LinkedIn. Use these channels to demonstrate your creativity and understanding of platform nuances, just like you would for the IPA.
✨Tip Number 2
Network like a pro! Attend industry events and engage with fellow professionals. This not only helps you stay updated but also opens doors to potential job opportunities. Plus, it’s a great way to gather stories and insights that can enhance your content creation.
✨Tip Number 3
Don’t just wait for opportunities to come to you; be proactive! Reach out to companies you admire, like the IPA, and express your interest in contributing. Share ideas on how you could elevate their social presence – it shows initiative and creativity!
✨Tip Number 4
Finally, keep an eye on analytics! Understanding what works and what doesn’t is key to optimising your content strategy. Use tools like Hootsuite or Brand Watch to track performance and adjust your approach accordingly. This will make you stand out as a data-driven candidate!
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Show Off Your Creativity:When you're crafting your application, let your creative flair shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can create distinctive content, so make sure your application reflects that.
Tailor Your CV:Don’t just send a generic CV! Tailor it to highlight your experience in social media management and content creation. We want to see how your skills align with our needs, so be specific about your achievements and the impact you've made in previous roles.
Tell a Story:Your application is your chance to tell your story. Use compelling storytelling to explain why you’re passionate about social media and how you’ve successfully engaged audiences in the past. Make it relatable and memorable!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at ipa.co.uk - Jobboard
✨Showcase Your Portfolio
Make sure to bring a strong portfolio that highlights your best work. Include examples of platform-native content, short-form videos, and any B2B projects you've tackled. This will demonstrate your understanding of what resonates with audiences and your ability to create engaging content.
✨Know the Brand Inside Out
Before the interview, dive deep into the IPA's social media presence. Familiarise yourself with their tone of voice, recent campaigns, and overall content strategy. Being able to discuss how you can evolve their social content strategy will show that you're proactive and genuinely interested in the role.
✨Prepare for Performance Questions
Expect questions about how you've tracked and analysed performance in previous roles. Be ready to discuss specific metrics you've used, tools like Hootsuite or Brand Watch, and how you've optimised content based on analytics. This will highlight your data-driven approach to social media management.
✨Bring Ideas to the Table
Think of a few fresh content ideas or strategies that could enhance the IPA's social media presence. Whether it's a new campaign concept or a way to engage with the community, sharing your thoughts will demonstrate your creativity and readiness to contribute from day one.
