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- Tasks: Lead strategic media campaigns across digital, print, and broadcast platforms.
- Company: Join a pioneering independent media agency with a collaborative culture.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make an impact with bold ideas and innovative strategies in a dynamic environment.
- Qualifications: 3-4 years in media planning/buying, strong analytical skills, and excellent communication.
- Other info: Be part of a team that values independent thinking and creativity.
The predicted salary is between 36000 - 60000 £ per year.
We seek an experienced, data-savvy, highly organised Account Director to join our fast-paced media planning and buying team. In this role, you will support the development and execution of strategic media campaigns across digital, broadcast, print, OOH, and audio platforms. You will work closely with our client partners, internal teams, and external partners to ensure campaigns are delivered on time, within budget, and in line with client objectives.
Key Responsibilities
- Media Planning & Strategy: Assist in developing integrated media plans based on client briefs, audience insights, and media knowledge. Evaluate media channels and recommend the most effective mix to meet campaign objectives. Contribute to developing media strategies that deliver bold ideas, independent thinking and seamless execution to drive exceptional results.
- Media Buying & Execution: Execute media buying across digital and non-digital channels. Liaise with media owners and platforms to negotiate rates, secure inventory, and manage timelines. Coordinate bookings to ensure accuracy and timely delivery.
- Campaign Management: Monitor campaign performance, analyse data, and provide actionable insights and optimisation recommendations. Track budgets, manage billing, and ensure accurate financial reconciliation. Prepare detailed post-campaign reports and analysis.
- Client & Stakeholder Communications: Maintain day-to-day communication with clients, ensuring timely updates and excellent service. Work collaboratively with creative and analytic teams to align campaign execution with broader marketing efforts. Present media plans and performance insights to clients and senior stakeholders when required.
- Industry Knowledge: Stay current with the latest trends in media, digital, and advertising, incorporating new technologies, platforms, and innovations into client strategies.
- New Business: Assist in pitching, understand the client’s requirements, and present and demonstrate our products/services to new prospects. Assist our client partners with onboarding new clients and coordinating SLA agreements.
Skills & Experience
- 3 – 4 years of experience in media planning and/or buying, ideally within an agency setting.
- Strong understanding of the media landscape across both traditional and digital channels.
- Proficiency in media planning and analytics tools (e.g., MediaOcean, Prisma, Meta Business Suite, TGI, Nielsen & Google Ads).
- Excellent numerical and analytical skills with the ability to interpret data and translate it into actionable insights.
- Close attention to detail and the ability to manage multiple projects simultaneously.
- Confident communicator with strong presentation skills.
- Proactive, adaptable, and an enthusiastic team player.
Since 1975, we have championed independent thinking, pioneered innovation, delivered game-changing work and we’re still doing exactly that today. We’re the independent media agency where bold ideas meet real world know-how. Here, experience runs deep but ego doesn’t. We cut through the noise with fresh thinking, integrity and a culture that’s as collaborative as it is committed. Our clients stay because we deliver, our people stay because they matter, and our independence underpins everything we do. We are the home of independent thinking.
Account Director (Maternity Cover) employer: ipa.co.uk - Jobboard
Contact Detail:
ipa.co.uk - Jobboard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director (Maternity Cover)
✨Tip Number 1
Network like a pro! Reach out to your connections in the media industry and let them know you're on the lookout for opportunities. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its recent campaigns. Show us that you’re not just another candidate; demonstrate your passion for their work and how you can contribute to their success.
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience in media planning and buying, and how it aligns with the role. We want to hear about your successes and how you can bring that expertise to our team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our independent media agency.
We think you need these skills to ace Account Director (Maternity Cover)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your media planning and buying experience, and don’t forget to showcase your analytical skills. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for the Account Director role. Share specific examples of your past successes in media campaigns and how they align with our values at StudySmarter.
Showcase Your Data Savvy: Since we’re looking for someone who’s data-savvy, make sure to mention any tools or platforms you’ve used in your previous roles. Whether it’s Google Ads or Nielsen, let us know how you’ve leveraged data to drive campaign success.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at ipa.co.uk - Jobboard
✨Know Your Media Landscape
Before the interview, brush up on your knowledge of both traditional and digital media channels. Be prepared to discuss recent trends and how they could impact client strategies. This shows you’re not just experienced but also proactive about staying current in the industry.
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills, come ready with examples of how you've used data to drive campaign success. Prepare to discuss specific tools you've used, like Google Ads or Nielsen, and how they helped you optimise campaigns.
✨Prepare for Client Scenarios
Think of potential client scenarios you might face in the role. Be ready to demonstrate how you would handle client communications, manage expectations, and present media plans. This will highlight your client management skills and ability to deliver excellent service.
✨Emphasise Team Collaboration
The job involves working closely with various teams, so be sure to share examples of successful collaborations from your past roles. Highlight how you’ve worked with creative and analytic teams to achieve campaign goals, showcasing your team player attitude.
