At a Glance
- Tasks: Lead growth marketing strategies and build a repeatable playbook across multiple tech businesses.
- Company: Fast-growing technology investment group with exciting opportunities.
- Benefits: Competitive salary, bonus potential, remote work, and career progression.
- Other info: Direct exposure to leadership and significant autonomy in your role.
- Why this job: Shape the future of marketing in a dynamic environment and make a real impact.
- Qualifications: Experience in B2B growth marketing and strong understanding of lead generation.
The predicted salary is between 65000 - 85000 £ per year.
Salary: £65,000 - £85,000 + Bonus
Progression: Build and lead the group marketing function as acquisitions increase. UK Remote with occasional travel to regional offices.
Opportunity to build and scale a growth function across a rapidly expanding technology group. We're supporting a well-funded and fast-growing technology investment group as they look to hire their first dedicated Growth Marketing Manager. This is a unique opportunity to join early and build a repeatable growth engine across a portfolio of IT Services and Managed Services businesses. You'll have the autonomy to shape strategy, implement best practice, and directly influence how growth is delivered across multiple brands. The role sits at the intersection of demand generation, digital marketing, marketing operations and growth strategy.
What you'll be doing:
- Building and deploying a repeatable growth marketing playbook across multiple businesses
- Driving inbound demand through website optimisation, SEO, content and conversion strategies
- Developing outbound campaigns across email, digital and targeted prospecting channels
- Managing paid acquisition activity and optimising performance against lead generation targets
- Implementing and standardising marketing technology, automation and reporting
- Building referral, partner and co-marketing programmes
- Working closely with leadership to identify growth opportunities and scale successful initiatives
- Using AI and automation to improve marketing efficiency and execution
What we're looking for:
- Proven experience in B2B growth marketing, demand generation or digital marketing
- Strong understanding of lead generation and marketing funnel optimisation
- Experience with marketing automation platforms such as HubSpot
- Hands-on approach with the ability to combine strategy and execution
- Data-driven mindset with a focus on measurable outcomes
- Experience within IT Services, Managed Services, SaaS or Technology environments would be highly advantageous
Why consider it?
- Genuine opportunity to build something from the ground up
- Direct exposure to senior leadership and investment stakeholders
- Significant autonomy and influence
- Clear progression as the group continues to acquire and scale businesses
- Opportunity to shape the future marketing function and build a team over time
For a confidential discussion, please get in touch.
Head of Growth Marketing | Managed Services Group in Preston employer: IP-People
Join a dynamic and rapidly expanding technology investment group that offers an exceptional work culture focused on innovation and growth. As the Head of Growth Marketing, you'll enjoy significant autonomy to shape strategies and influence outcomes while working remotely in the UK, with opportunities for professional development and direct engagement with senior leadership. This role not only provides a chance to build a marketing function from the ground up but also offers competitive compensation and a clear path for career progression as the company continues to scale its operations.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth Marketing | Managed Services Group in Preston
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IP-People and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like IP-People are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with IP-People on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at IP-People. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Growth Marketing | Managed Services Group in Preston
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IP-People. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IP-People:Show us that you’ve done your homework! In your application, briefly mention what you admire about IP-People’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IP-People
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IP-People will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IP-People, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
