At a Glance
- Tasks: Lead new business growth and build a high-performing sales team.
- Company: Dynamic managed IT services provider with a focus on innovation.
- Benefits: Competitive salary, flexible hybrid work, and performance bonuses.
- Other info: Infrequent travel and excellent career advancement opportunities.
- Why this job: Drive impactful change in the SME market and shape the future of technology.
- Qualifications: Proven B2B sales leadership experience in managed IT services.
IP-People is recruiting a Sales Director for a large and growing UK managed services provider, with responsibility for driving new business growth across the SME market. This is a senior sales leadership position focused specifically on new client acquisition. You will own the new business target, build and lead a high-performing team of Business Development Managers and take responsibility for developing the strategy, pipeline and commercial performance required to deliver sustained growth.
The role will suit an experienced MSP / IT Services sales leadership who understands how to sell managed IT, cyber security and data solutions into SME organisations and knows how to build a successful new business function around them.
- Own and deliver the overall new business sales strategy across the SME market
- Recruit, build and lead a high-performing team of Business Development Managers
- Take ownership of the team’s new business revenue target and commercial performance
- Develop a consistent, high-quality sales pipeline with a minimum of 3x target coverage
- Drive new logo acquisition through structured prospecting, networking, partnerships and inbound opportunities
- Personally lead and close strategic opportunities with senior decision-makers
- Develop compelling propositions around Microsoft Modern Workplace, Managed IT, Cyber Security and data services
- Introduce clear sales processes, KPIs and performance management across the team
- Coach and develop BDMs to improve sales capability, conversion and commercial performance
- Work closely with Marketing to improve lead generation, campaigns and messaging
- Partner with Delivery and Customer Success to ensure a smooth transition from sale through to onboarding
- Provide market insight to help shape the development of products and services
- Monitor pipeline, conversion, win rates and revenue performance through CRM and sales analytics
- Build long-term relationships with new clients and position the business as a trusted technology partner
What we’re looking for:
- Proven senior B2B sales leadership experience within an MSP, managed services or IT services environment
- Strong track record of winning new business within the SME market
- Experience recruiting, developing and leading a team of BDMs
- Demonstrable success against new business revenue targets
- Strong understanding of the MSP market and the challenges facing SME customers
- Experience selling managed IT, cyber security, cloud, data or related technology services
- Excellent consultative selling, negotiation and closing skills
- Commercially driven with a strong understanding of pipeline management and sales performance
- Comfortable using CRM, sales analytics and data to drive decision-making
- Strong senior stakeholder management and relationship-building skills
- A hands-on, accountable leadership style with the ability to build a high-performance sales culture
Location & package:
The role is hybrid, with the successful candidate able to work from multiple UK offices when required. Travel between offices and customer meetings will be infrequent, rather than being a regular weekly requirement. The package is £90,000–£100,000 base salary + Double OTE, with some flexibility depending on experience. The preferred candidate will have a strong background in MSP / Managed IT Services sales leadership and a genuine track record of building new business teams and winning new logos.
Sales Director (New Business) in London employer: IP-People
Join a dynamic and innovative technology business that values expertise in IT systems and infrastructure, offering a collaborative work culture where your contributions directly impact enterprise customers. With a focus on professional growth, you'll have access to hands-on project work and opportunities to engage with cutting-edge technologies, all while enjoying the flexibility of home, office, and customer site working. This role not only promises meaningful engagement but also fosters an environment where your skills can flourish and evolve.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director (New Business) in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Director (New Business) at IP-People, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including IP-People. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Director (New Business). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Director (New Business) in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for IP-People:When writing your cover letter, make sure to tailor your message specifically for IP-People. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at IP-People
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show IP-People that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show IP-People that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with IP-People’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
