At a Glance
- Tasks: Build and nurture relationships with top-tier financial institutions in the digital asset space.
- Company: Leading firm in institutional digital asset liquidity, shaping the future of finance.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Be part of a transformative journey in a rapidly evolving market.
- Why this job: Join a pivotal moment in digital assets and make a significant impact in the industry.
- Qualifications: Proven institutional sales experience in relevant markets and strong relationship-building skills.
The predicted salary is between 80000 - 100000 € per year.
Digital asset liquidity is no longer a niche conversation. It is being had in the treasury functions of banks, the trading desks of hedge funds, the risk committees of asset managers, and the operations teams of prime brokers and custodians across London and Europe.
The opportunity: A firm at the forefront of institutional digital asset liquidity — providing deep, reliable, multi-asset liquidity across crypto markets to sophisticated financial institutions — is looking for a senior institutional sales professional based in London. You will be covering a defined universe of institutional counterparties: banks, asset managers, hedge funds, market makers, proprietary trading firms, and family offices. Your mandate is to originate, develop, and convert relationships with institutions that are either actively trading digital assets or building the infrastructure to do so. This is a relationship-driven, high-conviction sales role. Not a volume game.
The profile: You have institutional sales experience in a relevant adjacent market — FX, fixed income, crypto, or electronic trading — and a credible track record of building relationships with sophisticated institutional counterparties in the London market. You understand liquidity: how it's priced, how it's consumed, and what institutional clients care about when they're evaluating a liquidity provider — spread consistency, reject rates, latency, credit, and the quality of the relationship behind the price stream. You have specific exposure to digital assets — either from a crypto-native background with institutional sales experience, or from a TradFi sales background with meaningful digital assets engagement. The hybrid profile is genuinely valued here. You are articulate, commercially sharp, and credible in front of a CFO, a Head of Trading, or a Chief Risk Officer.
This role is not right for you if:
- Your digital assets experience is retail, consumer, or exchange-facing without institutional sales exposure.
- You have never sold a liquidity, execution, or trading product to a professional counterparty.
- You are early in your sales career and building toward institutional coverage.
- You are not based in London or the UK.
The moment MiCA is live. The regulatory environment in the UK is maturing. Institutional appetite — evidenced by real capital flows, real desk allocations, and real RFPs — is no longer aspirational. It is happening. The firm behind this role is positioned to be a defining liquidity provider in this market. The professional who joins now will look back on this as the right move at the right time.
Institutional Sales - Digital Asset Liquidity employer: Iopa Solutions
Join a pioneering firm at the forefront of institutional digital asset liquidity, where you will engage with sophisticated financial institutions in London and Europe. Our dynamic work culture fosters collaboration and innovation, offering exceptional growth opportunities for professionals looking to make a significant impact in the rapidly evolving digital asset space. With a focus on building meaningful relationships and providing deep, reliable liquidity, we empower our employees to thrive in a high-conviction sales environment that values expertise and insight.
StudySmarter Expert Advice🤫
We think this is how you could land Institutional Sales - Digital Asset Liquidity
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, and meetups related to digital assets and institutional sales. The more you engage with potential clients and peers, the better your chances of landing that dream job.
✨Showcase Your Expertise
When you get the chance to chat with hiring managers or industry professionals, don’t hold back! Share your insights on liquidity, pricing, and what institutional clients really care about. This will help you stand out as someone who knows their stuff and can add value.
✨Leverage Social Media
Use platforms like LinkedIn to showcase your knowledge and connect with key players in the digital asset space. Share articles, comment on trends, and engage with content from firms you’re interested in. It’s a great way to get noticed and build relationships.
✨Apply Through Our Website
Don’t forget to check out our website for job openings! Applying directly through us not only shows your interest but also gives you a better chance of being seen by the right people. Let’s get you into that role where you can shine!
We think you need these skills to ace Institutional Sales - Digital Asset Liquidity
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role. Highlight your institutional sales experience and any relevant exposure to digital assets. We want to see how your background aligns with the needs of sophisticated financial institutions.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital asset liquidity and how your skills can help us build strong relationships with institutional clients. Keep it concise but impactful.
Showcase Your Relationship Skills:This role is all about relationships, so make sure to emphasise your ability to connect with institutional counterparties. Share examples of how you've successfully built and maintained these connections in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us. Plus, it shows you're keen to join our team!
How to prepare for a job interview at Iopa Solutions
✨Know Your Market
Make sure you’re well-versed in the current landscape of digital asset liquidity. Understand how it’s being discussed in institutional settings like banks and hedge funds. This knowledge will help you speak confidently about trends and challenges during your interview.
✨Showcase Your Relationships
Be prepared to discuss your existing relationships with institutional counterparties. Highlight specific examples where you've successfully built trust and rapport, as this role is all about relationship-driven sales. Use concrete metrics or anecdotes to illustrate your success.
✨Understand Liquidity Dynamics
Brush up on key concepts related to liquidity, such as spread consistency and reject rates. Be ready to explain how these factors impact institutional clients' decisions. This will demonstrate your expertise and show that you can engage meaningfully with senior stakeholders.
✨Articulate Your Value Proposition
Think about what makes you a strong candidate for this role. Prepare to articulate how your background in FX, fixed income, or crypto aligns with the firm’s needs. Tailor your pitch to highlight your unique skills and experiences that make you the right fit for their team.
