At a Glance
- Tasks: Drive institutional sales in digital asset liquidity, building relationships with banks and hedge funds.
- Company: Leading firm in institutional digital asset liquidity, shaping the future of finance.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Be part of a defining liquidity provider in a rapidly evolving market.
- Why this job: Join a pivotal moment in digital assets and make a real impact in the financial sector.
- Qualifications: Proven institutional sales experience in FX, crypto, or electronic trading.
The predicted salary is between 80000 - 100000 € per year.
Digital asset liquidity is no longer a niche conversation. It is being had in the treasury functions of banks, the trading desks of hedge funds, the risk committees of asset managers, and the operations teams of prime brokers and custodians across London and Europe.
The opportunity: A firm at the forefront of institutional digital asset liquidity — providing deep, reliable, multi-asset liquidity across crypto markets to sophisticated financial institutions — is looking for a senior institutional sales professional based in London. You will be covering a defined universe of institutional counterparties: banks, asset managers, hedge funds, market makers, proprietary trading firms, and family offices. Your mandate is to originate, develop, and convert relationships with institutions that are either actively trading digital assets or building the infrastructure to do so. This is a relationship-driven, high-conviction sales role. Not a volume game.
The profile: You have institutional sales experience in a relevant adjacent market — FX, fixed income, crypto, or electronic trading — and a credible track record of building relationships with sophisticated institutional counterparties in the London market. You understand liquidity: how it’s priced, how it’s consumed, and what institutional clients care about when they’re evaluating a liquidity provider — spread consistency, reject rates, latency, credit, and the quality of the relationship behind the price stream. You have specific exposure to digital assets — either from a crypto-native background with institutional sales experience, or from a TradFi sales background with meaningful digital assets engagement. The hybrid profile is genuinely valued here. You are articulate, commercially sharp, and credible in front of a CFO, a Head of Trading, or a Chief Risk Officer.
This role is not right for you if:
- Your digital assets experience is retail, consumer, or exchange-facing without institutional sales exposure.
- You have never sold a liquidity, execution, or trading product to a professional counterparty.
- You are early in your sales career and building toward institutional coverage.
- You are not based in London or the UK.
The moment: MiCA is live. The regulatory environment in the UK is maturing. Institutional appetite — evidenced by real capital flows, real desk allocations, and real RFPs — is no longer aspirational. It is happening. The firm behind this role is positioned to be a defining liquidity provider in this market. The professional who joins now will look back on this as the right move at the right time.
Institutional Sales - Digital Asset Liquidity in City of London employer: Iopa Solutions
Join a pioneering firm at the forefront of institutional digital asset liquidity, where you will engage with sophisticated financial institutions in London and Europe. Our dynamic work culture fosters collaboration and innovation, offering exceptional growth opportunities for employees to thrive in a rapidly evolving market. With a focus on building meaningful relationships and providing deep, reliable liquidity, we empower our team members to make a significant impact in the world of digital assets.
StudySmarter Expert Advice🤫
We think this is how you could land Institutional Sales - Digital Asset Liquidity in City of London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, and meetups related to digital assets and institutional sales. The more you engage with potential clients and peers, the better your chances of landing that dream job.
✨Showcase Your Expertise
When you get the chance to chat with hiring managers or industry professionals, don’t hold back! Share your insights on liquidity, pricing, and what institutional clients really care about. This will help you stand out as someone who knows their stuff and can add value.
✨Leverage Social Media
Use platforms like LinkedIn to showcase your knowledge and connect with key players in the digital asset space. Share articles, comment on trends, and engage with content from companies you’re interested in. It’s a great way to get noticed!
✨Apply Through Our Website
Don’t forget to check out our website for job openings! Applying directly through us not only shows your interest but also gives you a better chance of being seen by the right people. Let’s get you into that role!
We think you need these skills to ace Institutional Sales - Digital Asset Liquidity in City of London
Some tips for your application 🫡
Know Your Audience:When crafting your application, remember that we’re looking for someone who understands the institutional landscape. Tailor your language to resonate with banks, hedge funds, and asset managers. Show us you know what they care about!
Highlight Relevant Experience:Make sure to showcase your institutional sales experience, especially in FX, fixed income, or crypto. We want to see a credible track record of building relationships with sophisticated clients, so don’t hold back on those achievements!
Be Articulate and Commercially Sharp:Your application should reflect your ability to communicate effectively with high-level professionals like CFOs and Heads of Trading. Use clear, concise language and demonstrate your commercial acumen throughout your written application.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity in the digital asset liquidity space!
How to prepare for a job interview at Iopa Solutions
✨Know Your Market
Make sure you’re well-versed in the current landscape of digital asset liquidity. Understand the key players, recent trends, and regulatory changes like MiCA. This knowledge will not only impress your interviewers but also show that you’re genuinely interested in the role.
✨Showcase Your Relationships
Prepare to discuss your existing relationships with institutional counterparties. Be ready to share specific examples of how you've built trust and credibility with clients like banks or hedge funds. This is a relationship-driven role, so demonstrating your network is crucial.
✨Understand Liquidity Metrics
Brush up on the key metrics that matter to institutional clients, such as spread consistency, reject rates, and latency. Being able to articulate how these factors influence a client’s decision-making process will set you apart from other candidates.
✨Practice Your Pitch
Since this role involves high-conviction sales, practice how you would pitch your services to a CFO or Head of Trading. Tailor your approach to highlight how your experience aligns with their needs, and be prepared for tough questions about your strategies and past successes.
