Location: Remot/Clients sites in North Greater London Type: Contract - 3 months, highly likely to extend
The Role
We are seeking a D365 Functional Consultant who lives at the intersection of marketing strategy and technical execution. This isn't just about "system config"-it’s about understanding the modern marketer’s DNA and translating business goals into high-performing, automated customer journeys.
You will be our internal authority on Dynamics 365 Customer Journey Insights , responsible for ensuring our marketing function isn't just using the tool, but mastering it to drive measurable ROI. You'll bridge the gap between high-level business context and deep technical configuration.
Key Responsibilities
- Strategic Alignment: Partner with the Marketing team to understand business objectives, customer personas, and conversion goals, translating these into technical roadmaps within D365.
- Deep Configuration: Execute end-to-end setup and optimization of D365 Customer Journey Insights, including real-time orchestration, segment building, and trigger-based journeys.
- Data Synthesis: Configure and manage data profiles, ensuring a unified customer view by ingesting and modeling data from various touchpoints.
- Marketing Enablement: Act as a "Marketing Technologist," advising the team on how to leverage AI-driven insights, A/B testing, and personalization features to maximize engagement.
- Technical Troubleshooting: Resolve complex functional issues within the D365 marketing ecosystem and manage integration points with the broader Power Platform.
Skills & Experience
The "Must-Haves"
- Proven Track Record: At least 8 years of experience specifically supporting marketing functions through the implementation and optimization of marketing technology
- At least 4 years of experience specifically supporwith D365 Customer Journey Insights (formerly Dynamics 365 Marketing).
- Functional Expertise: Deep, hands-on experience configuring real-time journeys, lead scoring models, and marketing pages.
- Business Acumen: A strong understanding of modern marketing principles (e.g. demand gen, customer lifecycle stages, and attribution modeling).
- Data Mastery: Proficiency in working with Dataverse and understanding how to map complex data sets to create actionable marketing segments.
The "Nice-to-Haves"
- Relevant Microsoft Certifications (e.g., MB-220: Microsoft Dynamics 365 Marketing Functional Consultant).
- Experience with Power BI for advanced marketing analytics reporting.
- A background in consultancy, with the ability to manage multiple stakeholders and "sell" the value of technical features to non-technical users.
Why You'll Love It
You won't just be ticking boxes in a backend menu; you will be the architect of our customer experience. You'll have the autonomy to suggest new ways of working and see your configurations turn into real-world results.
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