Paid Media Specialist

Paid Media Specialist at iome – Greater London, United Kingdom

About iome

IOG is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer‑reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.

What The Role Involves

As an experienced Paid Media Specialist at IOG, you will design and manage paid campaigns that help grow brand awareness, drive ecosystem engagement, and support the adoption of our products and services. From brand campaigns to always‑on and event‑specific paid social media campaigns, you’ll work closely with Marketing, Creative and Product teams to ensure our paid media efforts are strategic, data‑driven, and performance‑optimised.

You will serve as the primary point of contact for the organisation’s paid media agency of record, ensuring clear alignment on campaign goals, performance benchmarks, and budget tracking. The role requires hands‑on experience in media planning, interpreting campaign data, and managing media flow charts, alongside strong cross‑functional collaboration to drive ROI and enhance brand visibility.

This position reports to the External Communications Manager and plays a key role in scaling the organisation’s communications and marketing efforts across both existing and emerging audiences.

Campaign Strategy & Execution

• Develop and execute paid media strategies that align with brand, product, and event objectives.
• Own campaign planning and execution across platforms, including LinkedIn, Meta, and X, while identifying other channels to leverage.
• Identify target audiences based on company objectives and provide recommendations for tailored messaging.
• Collaborate with Creative teams to deliver compelling, high‑conversion ad assets (static images, videos, carousels, etc.).
• Manage media budgets, pacing, and forecasting to ensure efficient use of spend and achievement of KPIs.

Channel Management & Optimisation

• Manage day‑to‑day operations of paid media campaigns, including testing and performance monitoring.
• Review and approve media plans, channel mix, and campaign optimisations in partnership with the agency.
• Continuously refine targeting strategy based on past performance, latest trends, and changes to company objectives.
• In collaboration with the External Communications Manager, oversee media agency relationship.

Reporting & Insights

• Track and analyse key performance indicators while identifying the appropriate metrics for each campaign.
• Produce quarterly reports to be shared with senior leadership.
• Provide post‑campaign analysis and recommendations for future optimisation.
• Translate performance data into actionable recommendations to continuously improve results.

Industry Creativity

• Identify and test new paid media channels and formats, ensuring IOG stays ahead of competitors and attracts new audiences.
• Explore opportunities for paid partnerships, influencer amplification, and performance‑based growth marketing tactics.
• Stay up to date with media trends, tools, and technologies, proactively identifying new opportunities to test and scale.
• Ensure campaigns are executed flawlessly and comply with brand and legal guidelines.

Requirements

Who You Are

• Minimum of 5 years of experience in digital paid media campaigns.
• Strong experience in campaign design across programmatic media, search, and social media.
• Experience managing and collaborating with media agencies.
• Proficiency in interpreting campaign data and performance metrics using tools like Google Analytics and Ads Manager.
• Proven track record of driving measurable results (leads, conversions, ROI) through paid media campaigns.
• Familiarity with distributed teams and cross‑vertical collaboration.
• Entrepreneurial attitude and genuine passion for the Web3 space.
• Deep knowledge of Google Ads, LinkedIn Ads, X Ads, search engine marketing, programmatic advertising, campaign dashboards, and DSPs.
• Strategic thinking paired with tactical execution.
• Adaptable, open to new challenges, and highly self‑motivated.
• Curiosity and a learning mindset.
• Results‑driven and focused on delivery.
• Strong consensus‑building and persuasive skills.
• Team player who collaborates effectively with internal stakeholders.
• Pragmatic, can‑do mentality, and growth mindset.
• Well‑organised and effective time manager, methodical in approach.

Benefits

• Remote work
• Laptop reimbursement
• New starter package to buy hardware essentials (headphones, monitor, etc.)
• Learning & Development opportunities
• Competitive PTO and Sick Leave plan

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing, Public Relations, and Writing/Editing

Industries

Online Audio and Video Media

EEO Statement

At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.